![DEMOGRAPHICS: 28% of
respondents that watch sports
more than anybody are ages
36-49.
PSYCHOGRAPHICS: Interests
in sports, sports history and
knowledge.
IDEAL AUDIENCE MEMBERS:
Rosalyn Durant, VP,
Programming and Acquisitions
at ESPN
Dian Lamb, VP,
Communications at ESPN
Mareen Elliot, Director, Event
Marketing at ESPN
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE](https://image.slidesharecdn.com/motleyrylanbspcpb12021-03-210328212319/85/Motley-rylan-bspc_pb1_2021-03-4-320.jpg)
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Motley rylan bspc_pb1_2021-03
- 1. PERSONAL BRAND EXPLORATION Rylan Motley Project & Portfolio I: Week 1 March 7th, 2021
- 2. As a kid Rylan Motley always played sports. Baseball, football, basketball, track, golf, and tennis. In high school he stuck to only baseball. Now he is wanting to get into a field that he loves, sports broadcasting. In order to do so he has now enrolled at Full Sail University. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: News Analysts, Reporters, and Journalists Broadcast Announcers and Radio Disc Jockeys Media Programming Directors Sage Archetype - Making an impact with sports enthusiasts by keeping them updated with breaking news. Also spreading knowledge of sports and its history. Sports Broadcasting for Espn
- 4. DEMOGRAPHICS: 28% of respondents that watch sports more than anybody are ages 36-49. PSYCHOGRAPHICS: Interests in sports, sports history and knowledge. IDEAL AUDIENCE MEMBERS: Rosalyn Durant, VP, Programming and Acquisitions at ESPN Dian Lamb, VP, Communications at ESPN Mareen Elliot, Director, Event Marketing at ESPN [CATEGORY of PEOPLE at [SPECIFIC Co.] TARGET AUDIENCE
- 5. GOALS Short Term: Get hired at a local radio sports station. Broadcast local high school games or analyze. Complete within a year from graduation Mid Term: Radio Broadcast for College Athletics. Preferably in Texas. Complete by year 2030 Long Term: Have my own personal radio sports talk show. Discuss breaking news and analyze events. Complete by year 2040. 0 25 50 75 100 2025 2030 2035 2040
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Analyze 90% Math 60% Microsoft Excel 60% Microsoft Word 80% SOFT HARD Video Editing 30% Rundown 20% Public Speaking 50% Interviewing Skills 40% SOFT HARD
- 7. I help sports fans stay informed by keeping them updated with sporting news. PROMISE
- 8. CREDENTIALS Work Experience: Manager of M&M Carriers Material Operator, Halliburton Education: High School Diploma, Robert E. Lee High School, 2011 Full Sail University, Bachelor in Sports Broadcasting Leadership Roles: Team Captain of High School baseball team Manager, M&M Carriers Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Luis E. Garcia Industry Experience: Vice President, emerging technologies Education: Duke University Full Sail University Leadership Experience: General Management Team Building Skills and Proficiencies: Business Development Product Development Strategic Planning YOUR NAME Overall Online Presence: 500+ Connections, customized banner, 2,412 followers Grade: 80 of 100 Industry Experience: Current Full Sail University Student Education: Robert E. Lee High School Full Sail University Leadership Experience: Team Captain of high school baseball team M&M Carriers Manager Skills and Proficiencies: Public Speaking High knowledge of sports Rundown Creator Overall Online Presence: Beginner profile strength, 0 connections, 0 followers Grade: 20 of 100
- 10. COMPETITION Christopher Baird Noteworthy Experience: Developed an Intrapreneurial Business Proposal for Red Bull YOUR NAME HEADSHOT HEADSHOT Industry Experience: Sports Marketing Education: Full Sail University Skills and Proficiencies: Market research Marketing Sports Overall Online Presence: 23 connections Grade: 50 of 100 Industry Experience: Current Full Sail University Student Education: Robert E. Lee High School Full Sail University Leadership Experience: Captain of high school baseball team Manager of M&M Carriers Skills and Proficiencies: Public Speaking High sports knowledge Rundown Creator Overall Online Presence: Beginner profile strength, 0 connections, 0 followers Grade: 20 of 100
- 11. BRAND POSITION For sports fans who need updated news, I provide exciting and fun knowledge because no one can talk sports like I can. MOTLEY CREW
- 12. NETWORKING & MARKETING Industry Events & Organizations Play by Play Sports Broadcasting Camps, Dallas, TX Digital Marketing Primary Content: I will provide updated sports news and give my personal opinion on what has happened or should happen. Primary Tools: Facebook, Spotify, IHeart Radio Website: I will try to improve my connections with sports related figures and fans. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor Im looking for a mentor that started out just like I did, very little experience. That way I can learn just how they got to the position that theyre in. If I know what to strive for and how to do it then there will be nothing that can stop me. Formal Education Full Sail University Technical Skills Analytical or Scientific Software Data base user interface and query software Desktop publishing software Soft Skills Active listening Speaking Writing Critical Thinking
- 14. YOUR NAME You know how all sports talk shows sound the same? Well, what I do is add excitement to my show. In fact, listen in and you will hear the excitement in my voice.
- 15. REFERENCES https://www.statista.com/statistics/1104686/sports-fans-age- distribution/ Published by Christina Gough, March 1, 2021 https://www.onetonline.org/link/summary/27-3011.00 https://www.onetonline.org/link/summary/27-3023.00 https://www.linkedin.com/in/luisegarcia/ https://www.linkedin.com/in/luisegarcia/