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Personal brand exploration
- 1. Personal Brand Exploration Jordan Kendall Project and Portfolio I: Business & Marketing 1/21/20
- 2. Identity What makes Jordan Kendall di鍖erent? Born into a diverse family, thus understanding di鍖erent cultures Driven by the number of lives that I can inspire or change Experience in playing sports up to a collegiate level, experience in coaching up to the highest level of high school basketball Experience in sportscasting with The Grind Session Strong network in the basketball community
- 3. Jobs In The Sports Industry - Reporters and Correspondants - Public Relations Specialist - Coaches and Scouts
- 4. Target Audience Recruiters and hiring managers for professional and collegiate sports media teams Jason Wallace, Director of Communications for the Memphis Grizzlies Media team
- 5. Career Goals Graduate from Full Sail Universitys sportscasting program with a Bachelors Degree. (Short term goal) Find an entry-level position or internship after graduation. (Mid term goal) Be hired as one of ESPN or CBSSportss anchors (Long term goal)
- 6. Skills Analysis Hard (Technical) Skills Pro鍖ciency in statistical analysis programs Ability to create and operate databases Soft (Transferrable) Skills Pro鍖cient knowledge of sports, speci鍖cally basketball Ability to interact and communicate with athletes and other sports 鍖gures in a professional, yet relatable manner
- 7. Promise You will not 鍖nd someone willing to work harder and sacri鍖ce more for the betterment of the common goal than myself.
- 8. Credentials Bachelors Degree in Sportscasting from Full Sail University Board Certi鍖ed Coach
- 9. Competition She has industry experience similar to mine with her Hoop Brothers internship Her education is the same level as I am currently seeking She has some noteworthy experience, but I believe I have more experience in the sports industry. I believe Id be as competitive in her social media skills, she may be more competitive than me in her social media marketing and event planning skills I believe she currently has a better online presence than me
- 10. Competition He has much more experience than I do, as he is a longtime sports news anchor and sports radio broadcaster He has the same level of education as I am currently seeking He has 17+ years of experience with sportscasting and sports media He has skills in journalism and social media, which are probably much more polished than mine through his work experience I know he has a better online presence than myself, as he has a much larger Twitter following than I do
- 11. Jordan Kendall When choosing me, youll be able to interact, connect, and touch people from all walks of life and cultures.
- 12. Network and Marketing National Sports Media Association (Organization) The American Sportscaster Association (Organization) Basketball Career Conference (Event) Hosted by Sports Management Worldwide Las Vegas, Nevada
- 13. Professional Development Finish my bachelors degree program through Full Sail University Become pro鍖cient in statistical analytical software, creating databases, and e鍖ectively using social media Apply for the Human Resources Apprenticeship with the NBA
- 14. Elevator Pitch Do you have problems connecting with your audiences? My ability to relate to both older and younger sports fans, as well as fans on both domestic and international grounds, with thorough knowledge of sports makes me the perfect solution if hired as apart of your sports media or broadcasting team.
- 15. Citations (n.d.). Retrieved from https://www.glassdoor.com/Job/jobs.htm? suggestCount=0&suggestChosen=false&clickSource=searchBtn&typedKeyword=sports+medi&sc.keyword=sports+media&locT=&locId=&jobType= Deputy Editor, NBA Job in Bristol, CT at ESPN, Inc. (n.d.). Retrieved from https://www.ziprecruiter.com/ojob/f5876ecdf45dce6549d64b357a94cb0c?u=XI6t81pwjMVZquLkR23-eVTp- lov8W1jfQYizG0BNk5vVmieeXhZEaidAMG5x73E7ZE8hkXbHJXS- fjCGuC16cIIJpMJGN0YaWpuz8NkhWuqITdz_d5-8093xjPVRIB2AJm54XdecZFVoxLBTykSjZjx8vJKZ2OhfCCKt9T6H35llfp2msvurFPBZBCxSuUofmv43mTSyAcTwS_lJ3f9Y4TuNZuij yVgGZyNtjnubieRqlZmuBI7ZFJKoWtFRpwCgb32e52f3Ubo- iuek9xcZm1iMjK0X9D6d3mNTyiGMbm1wenzOOaulIZv1kH_gK9KYw5me8xAQMotrRS7A7_mNLFkKE4Ij0sXlWHF6m28N3YV6VDg08jF9PB- wiWDaENoeKWXw66czHVbzWJmc1RNgrSdPhEabRhc8SkgZE2aJDKdsl- PaEwOiUAmrlhvFlngTdd5R682K3WMImGkyZG8HJjNUXxpx_p0_MdkBRic6C5sRL04hFCt_W6KKyPGm5bvtW25cuxFF0pyPplz_ZTyFZR-j6h- gcdRCzP59FgaOU9Phjk5W4ZS2Em0kKwUTzCqHY29r-nQIWUDOOhL3km0oJFxLezW3udUfgwmhdr52VDXU5h62WYGcUCQoZlUcwXUM0oq3qxGSmeYPgu2Rxc7as_Ro1_r- mpkqEG3jaPxuFPIcBCpnkvulkbCkOXqMvGz0VkqQxH8io9IPrVXv1u5Bvglan_5Tg4ByQPZbSp9BNM2V1QTIMGJcx7vIPCuCiayqEupPDZRqZS1i3Se_3ERevOFWft0KiKNzfv3k0RTz9 o9ciSivpi469s3xtV-LezIJcBFi7648NDLbPY0FbD5ubpbgUg4kkTvVjII- wcUcphlEJ01c8nquZ7V6kuXUTm7okSoPoYx3s4q4J3svA0T8u6I5e1sbYPBHjMn16e2fQ0CcoQyvF129ma2rP0Sig_F4QZRe438NCygjLtusu4Z3omgbniRsWZkDZ63x_HQpwd_qUqpQtjZ 8Jnw1eSWasEY Details Report for: 27-3022.00 - Reporters and Correspondents. (n.d.). Retrieved from https://www.onetonline.org/link/details/27-3022.00 Golden State Warriors hiring Director, Community Relations in San Francisco, CA, US. (n.d.). Retrieved from https://www.linkedin.com/jobs/view/1697433454/ Summary Report for: 27-2022.00 - Coaches and Scouts. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-2022.00 Summary Report for: 27-3031.00 - Public Relations Specialists. (n.d.). Retrieved from https://www.onetonline.org/link/summary/27-3031.00 Under Armour hiring Lead, Sports Marketing Basketball in Baltimore, Maryland, United States. (n.d.). Retrieved from https://www.linkedin.com/jobs/view/1694886438/