Rural Marketing

Jun 19, 2010Download as pptx, pdf

3 likes1,856 views

The document discusses rural marketing in India. It notes that rural markets have a large population and are growing in consumption. Rural marketing is attractive due to the size of the population and higher growth rates compared to urban areas. The document outlines objectives to study rural markets and marketing approaches. It discusses pricing frameworks, promotion techniques like messaging and channels. Case studies of companies targeting rural markets like Coca-Cola, Tata Salt, Colgate and Casper are provided. The conclusion is that rural markets are emerging as important battlegrounds in India.

Making Inroads Into HinterlandsRural MarketingSHOBITGUPTA

A CLASSIC QUESTION“Improving the life of billions of people at the bottom of economic pyramid is a noble endeavor. It can also be a lucrative one”C.K. Prahlad

Some facts of Rural SectorRural supermarkets (haats) in India 42,000 exceeds the total number of retail chain stores in the US (35,000).

LIC sold 55 percent of its policies in rural India.

60% Rediffmail users are from small towns.

24 million KCC, greater than urban India(17.4 million).What is Rural ? Government agencies like IRDA & NCEAR defines Rural as village with a population less than or equal to 5000 with 75% male population engaged in agricultural activities.

Objective of ProjectTo study the emergence of rural markets in the context of India.

To study the present scenario of rural marketing in India.

To study the role of advertisement in rural India.

To study the constraints in marketing communication in rural India.

To study the challenges faced by rural marketers in India.

To study the future prospects of rural markets.METHODOLOGYDescriptive ResearchSecondary Data

Remoteness is no longer a problemMoving from predictiveto adaptive

Rural markets in India represent a large opportunity for consumer goods companies as rural populations and incomes grow. However, rural distribution is challenging due to factors like scattered populations and lack of infrastructure. Companies are experimenting with innovative distribution models like ITC's e-Choupal, HUL's Project Shakti, and rural retail formats to better reach rural consumers. Successful rural marketing requires adapting the four P's, especially developing new distribution channels suited to rural contexts.

International Journal of Business and Management Invention (IJBMI)inventionjournals

��

International Journal of Business and Management Invention (IJBMI) is an international journal intended for professionals and researchers in all fields of Business and Management. IJBMI publishes research articles and reviews within the whole field Business and Management, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online

Aspectos pedagógicos del eLearning ¿mito o realidad en los sistemas de formac...CESDE S.A

��

Este documento discute varios temas relacionados con los aspectos pedagógicos del e-learning. Primero, analiza cómo las empresas deben gestionar a las generaciones Y y Z juntas, teniendo en cuenta sus diferencias en madurez digital. Luego, examina si el aprendizaje formal está evolucionando o extinguiéndose debido a factores como el acceso a contenido en línea. Finalmente, presenta algunos modelos pedagógicos innovadores para la formación empresarial como el enfoque por competencias y la tutoría inversa.

Rural marketing in pakistan mirza shakeelMirza Shakeel

��

Rural areas make up 68% of Pakistan's population and are an important market for consumer goods companies. Approximately 35% of major companies' sales come from rural Pakistan. Rural marketing faces unique challenges including low disposable incomes, geographical spread, and illiteracy. Effective rural marketing strategies include offering affordable, smaller stock keeping units with distinctive packaging. Using local dialects and customized media for promotion and contributing to local communities through corporate social responsibility activities can also help connect with rural consumers. Subsidizing rural distribution costs makes distribution infrastructure self-sustaining while maintaining attractive retail margins and prices points is important given inflationary pressures on consumer purchasing power.

Understanding Rural Consumer Psyche is Very Important for Devising Rural Mark...Ascent Brand Communications Pvt Ltd

��

Rural marketing pptRajalaxmi Prakash

��

Rural Marketingmahavir jain

��

Rural_Marketing.pptxShadiestDart

��

The document discusses rural marketing in India. It covers key topics such as the definition of rural marketing, characteristics of rural markets, segmentation and targeting approaches, and the 4Ps of marketing - product, price, place, and promotion strategies in rural contexts. Specific challenges of rural marketing are highlighted, such as transportation and distribution difficulties in dispersed rural areas. Examples are provided of segmentation models and companies that have successfully targeted rural consumers.

ruralmarketing217891111113467898121-pptxhali086

��

Rural Marketing Gautam ChopraGautam Chopra

��

The document discusses rural marketing in India. It notes that rural areas have large populations and markets that are growing faster than urban ones. However, rural marketing faces challenges like lack of infrastructure and low literacy. The 4A's model of rural marketing emphasizes affordability, availability, awareness and acceptability of products for rural consumers. Initiatives by companies like HUL aim to boost rural incomes through micro-enterprises while expanding their brand reach.

Rural MarketingGautam Chopra

��

The document discusses rural marketing in India. It notes that rural areas make up a large portion of India's population and market, and outlines some of the key characteristics of rural consumers including traditional outlooks, rising literacy, and diverse socioeconomic backgrounds. It also discusses challenges of rural marketing like lack of infrastructure and the benefits for companies in tapping this attractive market segment. Specific initiatives by companies like HUL to better reach rural customers through micro-enterprise programs and last-mile distribution networks are also examined.

Rural marketing by manishaManisha139

��

Rural marketing involves developing, pricing, promoting, and distributing goods and services to rural customers to meet their needs and the company's objectives. Key aspects of rural marketing include: (1) Goods are offered from urban to rural markets and from rural to urban/rural markets. (2) The rural market has large and scattered populations with low standards of living but also offers market growth and less competition. (3) Effective rural marketing considers the dynamic rural environment and factors like demographics, infrastructure, and traditions. (4) The "4 A's" of rural marketing are acceptability, availability, affordability, and awareness. Companies tailor products, pricing, distribution, and promotion strategies for rural customers.

Rural Marketing 2025 by DR SANJEEV MALVIYA 2023-2025devenrawat03

��

Rural marketing basicsMohd Aqil

��

Rural marketing in India is growing in importance as rural populations and incomes rise. Some key points: - Rural markets now account for over 50% of sales for many FMCG products and are growing faster than urban markets. - Many major companies have implemented rural marketing strategies like training rural sales agents (Hindustan Unilever) or building rural retail stores (ITC). - Rural consumers have different characteristics than urban consumers in terms of occupation, income sources, media access, and brand awareness. Successful rural marketing requires understanding rural consumer behavior. - Segmenting the rural market by factors like geography, demographics, and behaviors is important for effective targeting and positioning of products. Companies must consider

Rural marketingSourav Lahiri

��

We Like ProjectPrashant Kotwal

��

Ramesh Chembath is the AVP of Sales and Marketing at Godrej Appliances. The document discusses key issues and challenges in rural marketing, including a large and diverse rural market, infrastructure challenges, and standard of living issues. It also outlines effective rural marketing strategies like utilizing rural media and distribution channels like local markets. The role of IT in retail is described, including tools for inventory management, forecasting, and point-of-sale systems. Record management processes like creation, maintenance, and disposition are also summarized.

About rural MARKETINGPampa Nandan

��

This document discusses rural marketing strategies for Hindustan Unilever Limited (HUL) in India. It notes that HUL currently reaches 800 million Indian consumers and 1.7 lakh villages through its Project Shakti initiative, with a goal to reach 5 lakh villages by 2020. The document recommends segmenting the rural market and developing tailored products, packaging, pricing and promotions. It suggests using traditional media, opinion leaders, and local language to promote products in rural areas. Distribution could occur via company vans, festivals, and local markets. The goal is to understand rural values and provide good value and quality products to customers.

Myppt 100624015031-phpapp02Bhagabat Barik

��

The document discusses rural marketing in India. It outlines the evolution and opportunities of rural marketing, noting that 60% of India's population lives in rural areas. It discusses myths and challenges around rural marketing, including infrastructure, distribution, and promotion. Strategies discussed to overcome challenges include last-mile distribution using auto rickshaws or boats, introducing small pack sizes for affordability, and using opinion leaders and folk media for promotion. The case study of ITC e-Choupal is presented as an example of effective rural marketing.

Rural Marketingdharsahab

��

Rural markets represent a significant opportunity for growth as over 70% of India's population lives in rural areas. However, rural marketing presents challenges including underdeveloped infrastructure, low incomes, and cultural differences. Successful rural marketing strategies adapt products and promotions to rural needs through affordability, availability, awareness and acceptability. Companies implement various initiatives such as customized products and targeted campaigns to effectively tap into India's vast rural consumer base.

Rural Mktg.pptxdrgurudutta

��

Rural marketing strategies should consider the rural environment and segment the heterogeneous rural market based on needs. Key strategies include developing small, affordable products and using various distribution methods like cooperatives or fairs. Promotion uses mass media like TV and focuses messaging on regional needs. Network marketing is a potential model, allowing rural residents to sell to trusted peers and leverage word-of-mouth. Challenges include remote locations while opportunities include tight communities and existing collaboration networks.

Rural advertisementsSunny Sukhija

��

This document discusses strategies for marketing to rural consumers in India. It notes that rural markets require separate skills from urban markets as rural consumers tend to be more homogeneous with similar economic conditions. Effective rural marketing strategies mentioned include using mobile vans, hoardings, demonstrations, rallies, showing ads during movies, and partnering with local government. Specific strategies used by companies like Maggi, LIC, and Dabur are outlined. The document also addresses challenges in rural marketing like fake brands copying major brands and suggests tailoring ads to rural culture and sponsoring local fairs and events.

Rural marketingTribhuvan University

��

Rural markets in developing countries like India and Nepal present both challenges and opportunities for marketers. While rural areas have large populations with significant purchasing power, reaching rural customers is difficult due to issues like low incomes, lack of infrastructure, high distribution costs, and cultural and educational barriers. Understanding diverse rural customer needs, behaviors, and preferences is key to success. Marketers must consider appropriate pricing, product attributes, and promotional strategies tailored for each local rural context. Developing effective rural distribution and managing competition are also important strategic challenges for companies operating in rural emerging markets.

Despite the diverse heterogeneous nature of rural markets. why are marketers ...Daksha Yadav

��

This document discusses rural marketing in India. It provides definitions of rural areas according to the Indian census and notes that approximately 75% of India's population lives in rural villages. Rural marketing is defined as managing activities to assess, stimulate and convert rural consumers' purchasing power. The rural market is heterogeneous with many ethnic groups and languages. Marketers are focusing more on rural areas because the population and economy are growing, urban markets are saturated, and connectivity between rural and urban areas is improving. The document also presents a case study of Coca-Cola's successful rural marketing strategy in India, which is based on affordability, acceptability, and availability of products for rural consumers.

Rural India Vikalp Mehta

��

- 74% of Indians live in rural areas, with over 627,000 villages. Rural incomes account for 58% of total disposable income in India. - Rural consumers focus on functional benefits and value for money over low price. Interpersonal communication and opinions of friends/family strongly influence purchase decisions. TV exposure is highest among children and women. - Distribution in rural India faces challenges of poor infrastructure and inaccessibility. Effective distribution systems include hub-and-spoke models and collaborating with existing rural distribution networks like NGOs or self-help groups. Aggregating demand is important before establishing distribution channels.

Rural ProductsVIRENDRA111

��

The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.

Developing effective rural communicationKundan Kumar

��

The document discusses strategies for effective communication with rural audiences in India. It emphasizes the importance of thoroughly profiling and understanding the target rural audience, which can vary significantly across regions. Communication objectives should follow the AICDA model to generate awareness, interest, conviction, desire, and action. Message design must consider rural audiences' preferences for simple, pictorial, and emotionally appealing messages endorsed by likeable and trustworthy sources similar to themselves. A variety of communication channels are important for reaching rural audiences, including personal channels like salespeople as well as non-personal channels like local events, markets, and mass media that is increasingly accessible in rural areas.

Rural developmentVikash Kumar Bibhakar

��

Rural development aims to improve the economic and social lives of rural communities through collective efforts between rural people and government authorities. It is a process of change that enables rural communities to fully contribute to national programs and improve their conditions. Rural development faces challenges including poor infrastructure, understanding diverse rural consumer mindsets, high promotion costs due to distance and dispersion, and lack of competence among urban-based marketing staff.

Emerging rural marketingMD SALMAN ANJUM

��

Rural markets in India are becoming increasingly important as more companies recognize their large potential. Rural consumers now have greater exposure to brands and products through television and are more literate about their options. Several FMCG companies have found success targeting rural consumers through strategies like smaller, affordable packaging and tying up with banks and self-help groups to improve distribution networks in villages. While income levels are lower in rural areas, the population is large and growing middle and high-income households in rural India are expected to double urban India's size, representing a major opportunity for companies able to effectively reach rural consumers.

SponsorshipShobit Gupta

��

Sponsorship is defined as investing in a cause or event to support marketing objectives. The key reasons for sponsorship include increasing sales, brand image, developing new markets, creating positive publicity, differentiating from competitors, launching new brands, and developing new relations. Some important questions around sponsorship are whether companies can measure return on investment, if social media has been used effectively, if internet and mobile technologies present better value propositions, and if any event planning tool could be used for event planning.

Event managementShobit Gupta

��

Event management involves applying project management practices to create and develop festivals and events. It involves studying the brand, identifying target audiences, devising event concepts, planning logistics, and coordinating technical aspects. Event management uses strategic marketing tools and provides services for corporate, marketing, leisure, cultural, and personal events. Event management is a multi-million dollar industry that includes fields like MICE, exhibitions, conferences, live music, and sporting events.

More Related Content

Similar to Rural Marketing (20)

ruralmarketing217891111113467898121-pptxhali086

��

Rural Marketing Gautam ChopraGautam Chopra

��

Rural MarketingGautam Chopra

��

Rural marketing by manishaManisha139

��

Rural Marketing 2025 by DR SANJEEV MALVIYA 2023-2025devenrawat03

��

Rural marketing basicsMohd Aqil

��

Rural marketingSourav Lahiri

��

We Like ProjectPrashant Kotwal

��

About rural MARKETINGPampa Nandan

��

Myppt 100624015031-phpapp02Bhagabat Barik

��

Rural Marketingdharsahab

��

Rural Mktg.pptxdrgurudutta

��

Rural advertisementsSunny Sukhija

��

Rural marketingTribhuvan University

��

Despite the diverse heterogeneous nature of rural markets. why are marketers ...Daksha Yadav

��

Rural India Vikalp Mehta

��

Rural ProductsVIRENDRA111

��

Developing effective rural communicationKundan Kumar

��

Rural developmentVikash Kumar Bibhakar

��

Emerging rural marketingMD SALMAN ANJUM

��

ruralmarketing217891111113467898121-pptxhali086

��

Rural Marketing Gautam ChopraGautam Chopra

��

Rural MarketingGautam Chopra

��

Rural marketing by manishaManisha139

��

Rural Marketing 2025 by DR SANJEEV MALVIYA 2023-2025devenrawat03

��

Rural marketing basicsMohd Aqil

��

Rural marketingSourav Lahiri

��

We Like ProjectPrashant Kotwal

��

About rural MARKETINGPampa Nandan

��

Myppt 100624015031-phpapp02Bhagabat Barik

��

Rural Marketingdharsahab

��

Rural Mktg.pptxdrgurudutta

��

Rural advertisementsSunny Sukhija

��

Rural marketingTribhuvan University

��

Despite the diverse heterogeneous nature of rural markets. why are marketers ...Daksha Yadav

��

Rural India Vikalp Mehta

��

Rural ProductsVIRENDRA111

��

Developing effective rural communicationKundan Kumar

��

Rural developmentVikash Kumar Bibhakar

��

Emerging rural marketingMD SALMAN ANJUM

��

More from Shobit Gupta (10)

SponsorshipShobit Gupta

��

Event managementShobit Gupta

��

BrandingShobit Gupta

��

Branding provides the ability for customers to feel a certain way through the products and services of a company. A brand differentiates a company from its competitors and creates loyalty by signifying quality while allowing premium pricing. Fundamentally, branding is used to establish and increase customer loyalty through products and services using approaches like company naming, conveying attitudes, brand extensions, multiple brands, and private labeling.

HMT.. A FAILURE???....Shobit Gupta

��

HMT was established in 1953 as a machine tool manufacturing company but later diversified into various products including watches. It started watch manufacturing in 1962 in collaboration with Citizen Watch Company of Japan. However, HMT struggled as the demand for mechanical watches declined with the rise of quartz watches. It failed to embrace the new quartz technology fully and did not focus enough on design, aesthetics, and marketing. As a result, it lost market share to competitors and was unable to adapt to changes in consumer preferences.

INDIAN TourismShobit Gupta

��

This document provides an overview of travel and tourism services marketing in India. It discusses that India is poised to become the second fastest growing tourism economy in the world. The document outlines several types of tourism in India including adventure, wildlife, medical, pilgrimage, eco, cultural, rural, and heritage tourism. It also discusses the 7 P's of travel and tourism marketing: place, price, promotion, process, people, physical evidence, and product. The document concludes with some challenges and current trends in Indian tourism.

Six sigma at MotorolaShobit Gupta

��

WEDNESDAYShobit Gupta

��

This document provides a review and analysis of the 2008 film "The Crew" directed by Neeraj Pandey. It summarizes the plot, starring cast of Anupam Kher and Naseeruddin Shah. The review highlights strengths such as the impressive storyline and spellbinding script. It also notes weaknesses like the low profile star cast and less promotional campaign. The conclusion praises the film for reflecting the sufferings of the common man and being an eye-opener for society.

LeadershipShobit Gupta

��

The document provides leadership lessons learned from Obama, including being comfortable with yourself, staying calm under pressure, crafting speeches and connecting with audiences passionately, surrounding yourself with a great team, learning by listening to others, empowering and releasing others to make an impact, having a stable strategy with flexible tactics, and that leaders are not born but can become leaders through learning and practice.

sales need follow upShobit Gupta

��

Followup is essential for building trust and relationships with prospects that can evolve into sales. Consistent followups are needed to convert more leads as 60% of sales come from long-term prospects that require 5-6 followups. Tools like followup alerts, enquiry history checklists, and lead scoring and routing can help salespeople effectively follow up and not lose 70% of leads due to lack of consistent followups.

can kwality walls heat the beat??..Shobit Gupta

��

Kwality Walls has expanded its ice cream business to 30 of the largest cities in India to grow its market share. Major competitors like Amul, Vadilal, and Mother Dairy have also increased sales this summer through expanding availability and advertising. While Nestle is a large global player, it has not entered the Indian ice cream market due to the infrastructure required for separate supply chains, cold storage, distribution networks, and pricing.

SponsorshipShobit Gupta

��

Event managementShobit Gupta

��

BrandingShobit Gupta

��

HMT.. A FAILURE???....Shobit Gupta

��

INDIAN TourismShobit Gupta

��

Six sigma at MotorolaShobit Gupta

��

WEDNESDAYShobit Gupta

��

LeadershipShobit Gupta

��

sales need follow upShobit Gupta

��

can kwality walls heat the beat??..Shobit Gupta

��

Recently uploaded (20)

Marc Belluomini - An Impressive Career In Boom OperationMarc Belluomini

��

Marc Belluomini has built an impressive career in boom operation since graduating from USC’s Film Production program in 2009. Working across a variety of sets in Los Angeles, he’s known for his attention to sound quality and detail. He belongs to both IATSE and the Cinema Audio Society and enjoys hiking, golfing, and traveling in his downtime. Marc’s industry reputation is built on consistency, technical excellence, and an ability to handle complex audio challenges while maintaining seamless coordination with directors, DPs, and sound mixers.

20250506_A. Stotz All Weather Strategy - Performance review April 2025FINNOMENAMarketing

��

chapter 9 leadership qualityies university of windsorzamananalyst29

��

A Certificate Programme on ISO56000 Series_Ver 4_Level 1.pdfInnomantra

��

Greetings from Innomantra ! India’s First ISO 56000 Innovation Management Certification Organized by Innomantra 📅 Date: Thursday, June 19, 2025 📍 Venue: Sheraton Grand Bangalore Hotel, Bengaluru Join India’s first ISO 56000 Innovation Management Certification Program, a pioneering initiative that brings global innovation standards to the Indian business landscape. Program Highlights: Delivered by global thought leaders: 🔹 Dr. Kumudhini Ravindra, Principal, Strategic Innovation and Standards 🔹 Mr. Lokesh Venkataswamy, CEO & Managing Director, Innomantra -Immersive, hands-on Masterclass -Certification materials and ISO 56002 IMS – Guidance Standard -Opportunity to engage with leading innovation practitioners Networking Lunch Take a break, connect with peers, and spark meaningful innovation conversations. Register: https://rzp.io/rzp/VbF359S reachout to by email : contact@innomantra.com More details are available in the attached PDF. - Happy Innovating ! www.innomantra.com

African Startup Review presentation for TimiMerisLabs

��

How to Quickly Hire Java Developers for Java App Development and IT Outsourci...Mobisoft Infotech

��

MNC - Simpatico PR B2B PR agency case study 0625.pdfSimpatico PR

��

How to build your B2B PR profile rapidly. Some businesses – not many – but a few, grow their businesses without publicity. But then moment comes when PR is essential. Independent media agency MNC was silent for thirty years then achieved 20+ media articles in four months – how? Our mission Our B2B PR agency brief was to announce and promote MNC’s positioning and support business growth. To do this we needed to achieve an initial burst of exposure and then keep that coming across a range of media including – critically – vertical trades. When a business has zero media profile and no relationships with the press the challenge boils down to credibility – as one journalist put it “why should we write about an agency nobody has heard of?” Here’s how: We identified a series of initial messages that were genuinely topical and credible for MNC to own. - Indie agencies Vs. Holdco’s - The fusion of media and venture funding - Marketing shibboleths that need a rethink - Why indies will win talent We pitched creatively to media, mixing topicality, trend analysis and humanising complex issues. We built relationships using podcasts and other media formats to build a dialogue between MNC’s talented team and journalists. We looked at what MNC’s prospects were interested in and converted POVs to work in vertical media. We became an extension of their team – their wins are ours. We pushed hard and kept momentum going – creating a full pipeline of content to leverage. Results The initial outcomes - Growth in new prospect opportunities - Supporting client conversions - Massive up-tick in social exposure and audience reach - All media targets reached – vertical out-reach growing Find out more about our B2B PR agency approach to thought leadership and B2B marketing at www.simpaticopr.co.uk

Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip

��

Cybersecurity for Business Students as a RESOURCE SPEAKER 2021MELJUN CORTES

��

Deutsche Bank Access Global Consumer Conference 2025SYYIR

��

Commercial Banks Management Unit-2 Risks Faced by Commercial Banks.pptxaachalmagar86

��

Adam and Daniel Kaplan - A Head For EntrepreneurshipAdam and Daniel Kaplan

��

What is Interior designing(introduction).pdfbhatiagitali

��

Lundin Gold Corporate Presentation - June 2025Adnet Communications

��

Scott Damron Embracing the Thrill of Rock Climbing and Cycling in Georgia.docxScottDamron1

��

Nestled in the scenic landscapes of Georgia, Scott Damron has built a life centered around two exhilarating passions: rock climbing and cycling. Known for his adventurous spirit and deep love for the outdoors, Scott embodies the essence of an active lifestyle that connects mind, body, and nature. His journey through Georgia’s rugged terrains and winding trails showcases not only his athletic prowess but also his commitment to exploration, fitness, and environmental stewardship.

Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip

��

Fly in Luxury: Business Class Flights to AustraliaFlightsLux

��

Comprehensive Guide to Managing E-Wallets in Direct SalesEpixel MLM Software

��

Direct sales is a successful business model with independent distributors. These distributors can make or break the company. Providing timely and accurate payouts is essential for the distributor retention. Issuing commissions, payments etc through traditional methods have faced so many issues. With digital wallet systems, the distributors can have a clear view about their earnings and the companies see high distributor satisfaction and retention rates. Ewallet systems are incorporated in MLM platforms, companies should make sure that the ewallet system integrated adapt the company’s plans and distributors’ requirements. With micro-commission arrangements, distributors receive every amount even a small one. By this the distributors feel valued that they are rewarded even for their small achievement. Introducing gamification features into ewallet will also reward the distributors. The distributors who surpass a specific threshold value is rewarded with special privileges. The special privileges may be advanced distributor training, first looks at new products, or higher commissions.

Extending Infrastructure Life with Protective Coatingsrahil wit

��

Protective coatings play a vital role in safeguarding bridges and infrastructure from environmental damage. By forming a durable barrier against moisture, chemicals, and UV radiation, these coatings help prevent corrosion and structural degradation. This reduces maintenance costs and extends the service life of critical assets. Source - https://witmansgroup.com/how-protective-coatings-enhance-the-longevity-of-bridges-and-infrastructure/

Facemask Filter test .pdfTest Master

��

This presentation offers a comprehensive insight into a specialized Face Mask Filter Test Lab dedicated to assessing the filtration performance and safety standards of face masks, including N95, surgical, and cloth masks. It covers key testing parameters such as Bacterial Filtration Efficiency (BFE), Particle Filtration Efficiency (PFE), Differential Pressure (breathability), Fluid Resistance, and Flammability. The lab follows internationally recognized standards like ASTM F2100, EN 14683, and NIOSH N95 criteria. Ideal for PPE manufacturers, healthcare suppliers, and quality certifiers, this facility ensures reliable and regulatory-compliant face mask testing for both mass production and R&D purposes.

Marc Belluomini - An Impressive Career In Boom OperationMarc Belluomini

��

20250506_A. Stotz All Weather Strategy - Performance review April 2025FINNOMENAMarketing

��

chapter 9 leadership qualityies university of windsorzamananalyst29

��

A Certificate Programme on ISO56000 Series_Ver 4_Level 1.pdfInnomantra

��

African Startup Review presentation for TimiMerisLabs

��

How to Quickly Hire Java Developers for Java App Development and IT Outsourci...Mobisoft Infotech

��

MNC - Simpatico PR B2B PR agency case study 0625.pdfSimpatico PR

��

Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip

��

Cybersecurity for Business Students as a RESOURCE SPEAKER 2021MELJUN CORTES

��

Deutsche Bank Access Global Consumer Conference 2025SYYIR

��

Commercial Banks Management Unit-2 Risks Faced by Commercial Banks.pptxaachalmagar86

��

Adam and Daniel Kaplan - A Head For EntrepreneurshipAdam and Daniel Kaplan

��

What is Interior designing(introduction).pdfbhatiagitali

��

Lundin Gold Corporate Presentation - June 2025Adnet Communications

��

Scott Damron Embracing the Thrill of Rock Climbing and Cycling in Georgia.docxScottDamron1

��

Kirill Klip GEM Royalty TNR Gold Copper PresentationKirill Klip

��

Fly in Luxury: Business Class Flights to AustraliaFlightsLux

��

Comprehensive Guide to Managing E-Wallets in Direct SalesEpixel MLM Software

��

Extending Infrastructure Life with Protective Coatingsrahil wit

��

Facemask Filter test .pdfTest Master

��

Rural Marketing

1. Making Inroads Into HinterlandsRural MarketingSHOBITGUPTA

2. A CLASSIC QUESTION“Improving the life of billions of people at the bottom of economic pyramid is a noble endeavor. It can also be a lucrative one”C.K. Prahlad

3. Some facts of Rural SectorRural supermarkets (haats) in India 42,000 exceeds the total number of retail chain stores in the US (35,000).

4. LIC sold 55 percent of its policies in rural India.

5. 50% BSNL connections are rural.

6. 60% Rediffmail users are from small towns.

7. 24 million KCC, greater than urban India(17.4 million).What is Rural ? Government agencies like IRDA & NCEAR defines Rural as village with a population less than or equal to 5000 with 75% male population engaged in agricultural activities.

8. Rural Markets are future Battlegrounds

9. Objective of ProjectTo study the emergence of rural markets in the context of India.

10. To study the present scenario of rural marketing in India.

11. To study the role of advertisement in rural India.

12. To study the constraints in marketing communication in rural India.

13. To study the challenges faced by rural marketers in India.

14. To study the future prospects of rural markets.METHODOLOGYDescriptive ResearchSecondary Data

15. Attractiveness of Rural Market

16. Large population

17. Rising propensity

18. Growth in consumption

19. Life cycle changes