Branding
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Branding provides the ability for customers to feel a certain way through the products and services of a company. A brand differentiates a company from its competitors and creates loyalty by signifying quality while allowing premium pricing. Fundamentally, branding is used to establish and increase customer loyalty through products and services using approaches like company naming, conveying attitudes, brand extensions, multiple brands, and private labeling.
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The document provides an overview of strategic brand management. It discusses key concepts such as what branding is, the key ingredients of branding including big ideas, vision, values and personality. It also discusses how to understand brands, brand attributes, positioning, identity, image, loyalty, equity and extension. The document provides guidance on budgeting for a brand and the psychology of color in branding. It emphasizes that branding goes beyond logos and reflects customer experience and interactions.Brand management
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Branding sivasu
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Market branding positioningDepartment of Biotechnology, Kamaraj college of engineering and technology
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Market branding positioning
Market branding positioningDepartment of Biotechnology, Kamaraj college of engineering and technology
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Branding
- 2. What we sell is the ability for an 43 year old accountant to dress in black leather , ride through small town and have people be afraid of him Harley Davidson
- 3. A CLASSIC QUESTIONA name, term, sign, symbol or design, or a combination of them, intended toidentify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
- 4. The role of brandsTo identify the maker
- 5. To simplify product handling
- 7. To offer legal protection
- 9. To create barrier to entry
- 10. To create competitive advantage
- 11. To secure premium pricingFundamentally SpeakingA Brand is created to establishand increase customer loyalty with Product and Services
- 14. Derived Branding
- 15. Brand Extension
- 16. Multi-brand