How To Pitch To Investors
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The document outlines the essential components of a business plan for potential startups, including an elevator pitch, vision and mission statements, as well as an overview of the management team and market environment. It emphasizes the importance of understanding competition, customer value propositions, financials, and risks associated with the business. Additionally, it includes guidance on effective communication and strategic positioning to attract investors and partners.
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![1] Elevator Pitch (1 slide)
2
A 5 line quick pitch on
What does the Company do?
What new benefits do you provide and/or what pain points are
addressed?
How are you differentiated from competitors on a sustainable basis?](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-2-320.jpg)
![2] Vision & Mission Statement (1
slide)3
Please define the Vision and Mission statement of the Company.
The management team's vision for the business needs to be
powerful and realistic enough to rally employees, customers,
investors and the industry around it.
At Mumbai Angels, we partner with businesses that have the
potential to be market leaders in their category.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-3-320.jpg)
![3] Management Team (1 slides)
4
This is a vital section of the business plan. Our belief is that good
teams are rarer than great ideas.
We are looking for solid management teams that demonstrate
strong ethical standards, entrepreneurial mindset, a history of
achievements, formidable domain expertise, proven chemistry
between founders and perseverance.
Please share with us specific facts about your team's past (with ex-
employer/venture names, role descriptions and timelines included)
and why it will be able to meet the challenges posed by a very
dynamic market environment.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-4-320.jpg)
![4] Market & Industry Environment
(1 slides)5
Help us learn more about the specific market segments that you are
targeting and the industry that you operate in.
This would include relevant facts of the market such as market
definition, key segments, size of target segments, growth rates, key
market trends and challenges/issues the market is facing.
Please briefly note the critical success factors for a company in this
market.
A visual illustration of the market place with names of various
participants, such as competition, vendors, distributors and
customers would paint a picture of the environment.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-5-320.jpg)
![5] Key Products/Services, Value
Proposition, & Differentiation (2 slides)
6
Use this section to convince us that a very large number of sticky
customers will repeatedly pay you good amounts of money to
enable you to build a sustainable, profitable and scalable business.
Tell us why the customer is passionate about each of your
products/services; what benefits does the target customer get
and/or what pain point is addressed.
Also, briefly note the profile of your typical customer.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-6-320.jpg)
![6] Competitive Scenario and Entry
Barriers (1 slide)7
Please provide a table describing the competitive scenario with
separate columns for competitor name, business line, geography,
representative customer list, key strengths and weaknesses of each
competitor.
A thorough understanding of the competition will demonstrate an
awareness of the environment and the resulting opportunities and
threats.
Highlight why an extremely well-funded new entrant in your market
will not succeed in dislodging your position.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-7-320.jpg)
![7] Market Traction (1 slides)
8
The best possible validation of your business strategy is a list of
repeatedly and well paying quality customers. So please use this
section to tell us about your customer wins and historical traction
with key accounts.
For example, as applicable to your business, please provide metrics
such as your key accounts, number of unique users, distribution
partners, average revenue per account/user and any other metric
you consider important for measuring traction of your business.
Please forecast your projections on each of the above metrics for
the next four quarters.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-8-320.jpg)
![8] Financials (1 slide)
9
Please provide all currency figures in USD only.
This section should include audited annual high level Profit and
Loss statement for the last three years (if applicable) and
projections for the following three years.
Kindly list the main 3 or 4 assumptions underlying the financial
projections. Please break down the revenues by the main business
lines/products/services as applicable. Please provide all currency
figures in USD only.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-9-320.jpg)
![9] Capital (1 slide)
10
Please provide all currency figures in USD only.
Tell us how much money you are raising and give us a high level
breakdown of how you will deploy these funds across the various
business streams/segments/functions of your Company.
Please specify the current capital shareholding structure and the
history of earlier funding; dates of such transactions, amounts
raised, the pre-money valuations applicable and the equity stake
allotted.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-10-320.jpg)
![10] Risks and Gaps (1 slide)
11
Share with us the specific risks that your venture and
market/industry face.
What are the likely reasons that would cause your Company to
under-achieve its targets? (These may be company-specific and
market-specific reasons).
What steps are being taken to mitigate these risks?
Finally, share with us the gaps that exist in your Company today.
Those could be in the strategy, business model, customer traction,
talent, technology, operations etc.
By sharing with us your perspective on gaps that exist you would
allow us to work with you in bridging them and enabling your
Company to achieve its vision.
Truly, this section may be used to compellingly demonstrate the
maturity of the management team.](https://image.slidesharecdn.com/mumbaiangels-howtopitch-140705014906-phpapp01/85/How-To-Pitch-To-Investors-11-320.jpg)
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How To Pitch To Investors
- 1. Business Plan Outline 1 MUMBAI ANGELS
- 2. 1] Elevator Pitch (1 slide) 2 A 5 line quick pitch on What does the Company do? What new benefits do you provide and/or what pain points are addressed? How are you differentiated from competitors on a sustainable basis?
- 3. 2] Vision & Mission Statement (1 slide)3 Please define the Vision and Mission statement of the Company. The management team's vision for the business needs to be powerful and realistic enough to rally employees, customers, investors and the industry around it. At Mumbai Angels, we partner with businesses that have the potential to be market leaders in their category.
- 4. 3] Management Team (1 slides) 4 This is a vital section of the business plan. Our belief is that good teams are rarer than great ideas. We are looking for solid management teams that demonstrate strong ethical standards, entrepreneurial mindset, a history of achievements, formidable domain expertise, proven chemistry between founders and perseverance. Please share with us specific facts about your team's past (with ex- employer/venture names, role descriptions and timelines included) and why it will be able to meet the challenges posed by a very dynamic market environment.
- 5. 4] Market & Industry Environment (1 slides)5 Help us learn more about the specific market segments that you are targeting and the industry that you operate in. This would include relevant facts of the market such as market definition, key segments, size of target segments, growth rates, key market trends and challenges/issues the market is facing. Please briefly note the critical success factors for a company in this market. A visual illustration of the market place with names of various participants, such as competition, vendors, distributors and customers would paint a picture of the environment.
- 6. 5] Key Products/Services, Value Proposition, & Differentiation (2 slides) 6 Use this section to convince us that a very large number of sticky customers will repeatedly pay you good amounts of money to enable you to build a sustainable, profitable and scalable business. Tell us why the customer is passionate about each of your products/services; what benefits does the target customer get and/or what pain point is addressed. Also, briefly note the profile of your typical customer.
- 7. 6] Competitive Scenario and Entry Barriers (1 slide)7 Please provide a table describing the competitive scenario with separate columns for competitor name, business line, geography, representative customer list, key strengths and weaknesses of each competitor. A thorough understanding of the competition will demonstrate an awareness of the environment and the resulting opportunities and threats. Highlight why an extremely well-funded new entrant in your market will not succeed in dislodging your position.
- 8. 7] Market Traction (1 slides) 8 The best possible validation of your business strategy is a list of repeatedly and well paying quality customers. So please use this section to tell us about your customer wins and historical traction with key accounts. For example, as applicable to your business, please provide metrics such as your key accounts, number of unique users, distribution partners, average revenue per account/user and any other metric you consider important for measuring traction of your business. Please forecast your projections on each of the above metrics for the next four quarters.
- 9. 8] Financials (1 slide) 9 Please provide all currency figures in USD only. This section should include audited annual high level Profit and Loss statement for the last three years (if applicable) and projections for the following three years. Kindly list the main 3 or 4 assumptions underlying the financial projections. Please break down the revenues by the main business lines/products/services as applicable. Please provide all currency figures in USD only.
- 10. 9] Capital (1 slide) 10 Please provide all currency figures in USD only. Tell us how much money you are raising and give us a high level breakdown of how you will deploy these funds across the various business streams/segments/functions of your Company. Please specify the current capital shareholding structure and the history of earlier funding; dates of such transactions, amounts raised, the pre-money valuations applicable and the equity stake allotted.
- 11. 10] Risks and Gaps (1 slide) 11 Share with us the specific risks that your venture and market/industry face. What are the likely reasons that would cause your Company to under-achieve its targets? (These may be company-specific and market-specific reasons). What steps are being taken to mitigate these risks? Finally, share with us the gaps that exist in your Company today. Those could be in the strategy, business model, customer traction, talent, technology, operations etc. By sharing with us your perspective on gaps that exist you would allow us to work with you in bridging them and enabling your Company to achieve its vision. Truly, this section may be used to compellingly demonstrate the maturity of the management team.
- 12. ANNEXURE: Business Model & Sales/Marketing Strategy (2 slides)12 Note the important revenue and cost drivers of your business. Please describe the sales/marketing strategy ensuring that you include Overall product/brand positioning Sales & distribution strategy Key business development alliances & partnerships Pricing approach Describe your key products/services today and the roadmap for the next two to three years. Explain how your business is deeply differentiated on a sustainable basis; for instance by way of a unique business model, technology or industry partnerships.
- 13. Dos & Donts Dos Practice Use Easy, short sentences Structure your pitch in logical manner Modulate your tone during the pitch Verbal, Non-Verbal communication matters Research on the VC, person you are meeting Don'ts Late Jargonize Lengthy Statements Provide Excess Information 13
- 14. Thank You 14 Ashish Dave Senior Investment Professional Mumbai Angels ashish@mumbaiangels.com +919819408121 Linkedin: http://in.linkedin.com/in/daveash Twitter: https://twitter.com/ashishdave
- 15. Apply to NASSCOM 10,000 Start-ups on www.10000startups.com and connect with Investors, Mentors and Enterprises. Principal Sponsor: Industry Sponsors: BUILDING A TECH STARTUP IN INDIA? Microsoft Ventures ///nasscomforstartups ///10000startups///nasscomstartups ///nasscomstartups ///10000startups