My Business presentation 3
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This document summarizes a business plan for a photography business located in Goiania-GO, Brazil. The business will focus on family, children, senior, and wedding photography. Services include photo sessions, portraits, photo books, and albums. The target market analysis shows over 1.3 million potential customers in Goiania. The marketing plan outlines advertising through business cards, mailers, websites, and community events. Financial projections estimate $19,200 in annual sales but a cash flow shortfall requiring $18,000 in additional financing to cover startup and operating costs for the first 12 months.
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- 2. Business DescriptionPhotography BusinessI will focus in taking pictures of:families, Children, Seniors, Couples and weddingsI will offer my costumers:A photo Session ( 2 hrs, 25-50 photos),Desk and Wall portraits, Photo Book and Album, High and Low Disc SolutionMarket Analysis and PotentialCostumer AnalysisMale and Female (0-80 and counting)
- 3. Families
- 4. Children (newborn to pre teenager)
- 6. Couples (engagements and weddings)
- 7. Commercial (business cards, portfolios and products) Competitive Analysis and PotentialCompetitive AnalysisPhotographers
- 8. Technology
- 10. CreativityMarket Potential My business will be located in Goiania-GO, Brazil
- 11. 1.301.892 habitants. All potential costumersMarketing PlanAdvertisement I will use every month:Business cards, letterhead, flyers, direct mail, clothing bearing logo, websiteand blog.Advertisement I will use four times a year:news paper, radio, magazines, and discountsPublicity I will use once a year: Participate in community events
- 12. Sponsor events
- 13. Give Away photo session for good causeFinancial Analysis and ProjectionsMulti-UnitBreak Even AnalysisPhoto Session $250 $10 55% 3Desk Portraits $50 $0.75 12% 3Wall Portraits $500 $200 5% 0Photo Album $300 $92 12% 2Photo Book $200 $160 12% 1Low Disc Solution $1,200 $0.60 2% 0High Disc Solution $2,000 $0.60 2% 0Product Price Cost % of Overhead Break Even
- 14. Financial Analysis and ProjectionsSales ProjectionPhoto Session 3 session per month in a period of
- 15. Desk Portraits 3 units 12 months, an estimate
- 16. Wall Portraits 0 unit of $19,200 in Sales.
- 17. Photo Book 2 unit
- 18. Photo Album 0 unit
- 19. Low Disc Solution 0 unit
- 20. High Disc Solution 0 unit Financial Analysis and ProjectionsCash Flow Projection (including Start Up Costs)Cash on hand $40,000
- 21. The pre-startup cost $17,000 to buy everything I need and license my business.
- 22. Remainingonly $23,000 to help me for a period of 12 months.
- 23. From the 1st month to the 12th I will have to spend $22,700 with utilities and services.
- 24. Living me only $300 left.Financing PlanPersonal Investment of $22,000 Investment from another person $18,000As a debit.