Bikini Luxe is owned by Candice Galek, who grew up in South Florida and has a passion for bikinis and the beach lifestyle. She started the company to create stylish and comfortable swimwear that flatters a woman's figure without being too revealing. The brand has expanded beyond swimwear to include coverups, jewelry, home goods, and Bikini Luxe branded items. The company continues to grow and is inspired by Candice's travels and love of effortless beach style.