Nai presentation outline_v01_je
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NAI Global is a commercial real estate organization dedicated to realizing maximum potential for their clients worldwide. They utilize a collaborative team approach to efficiently deliver superior results. As part of positioning themselves in the Kalamazoo market, NAI Wisinski will sponsor local high school sports teams to connect with business owners who are passionate about their communities and children's education. They will place signage and advertisements at Gull Lake High School sporting events and facilities to promote their real estate services and new Kalamazoo office.
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Nai presentation outline_v01_je
- 2. Positioning Statement NAIGlobal is a commercial real estate organization with the passion, dedication and expertise to realize maximum potential and generate create solutions for our clients worldwide. Our collaborative services platform provides an expansive, yet nimble and responsive structure enabling us to efficiently deliver superior results.
- 3. Team Orientation The team approach has consistently proven itself as highly successful in achieving the NAIGlobal position statement and goals.
- 4. Fact_01 We are experts in real estate.
- 5. Fact_02 As the expert, we know that real estate makes up communities.
- 6. Fact_03 We are passionate about communities.
- 7. Fact_04 Communities are made up of families and their dedication to the community they live in.
- 8. Fact_05 Because families are passionate about their childrens education, their children are the core of the schools in the community.
- 9. Fact_06 Business owners are passionate about their families.
- 10. Fact_07 Business owners want someone that share their passion and will fight for them and their families.
- 11. Big Idea Because we are passionate in the team approach, we will reach business owners through dedication to the school teams that their children are a part of.
- 12. Initiative To position itself in the Kalamazoo market, NAI Wisinski will sponsor local high school sports teams.
- 13. Gull Lake High School School Demographics Grade 9-12 / 971 Students / 50 Teachers Average Income Per Household $75,636
- 14. Sports Teams to Sponsor Baseball Basketball / Boys & Girls Football Soccer / Boys & Girls Softball Tennis / Boys & Girls Volleyball Wrestling
- 15. Baseball 2012-2013 season 52 W / 6 L Volleyball First Team All State honors Academic All State honors All SMAC East Division, Academic All State SMAC East Division Champions SMAC Overall Champions Exemplary Athletic Award Michigan High School Athletic Association Team Stats
- 17. Ad Spaces 2nd Chance Ads w/ Team Photo Digital Ads w/ Team Photo Banner Ads on Schools Website
- 18. Social Media Facebook / team support, showcase teams, wish good luck, teammate bios Show teams/teammates similar to how weve set up NAI billboards, but focus is on one player w/ facts about player.
- 19. School Swag
- 21. Initiative Public Relations A local release introducing NAI and to establish their new office in Kalamazoo. A national release placing NAI into the Kalamazoo market and talking about the press and successes that have occurred in Kalamazoo that made the city an attractive location for NAI.
- 22. Building & Real Estate Signage