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2010 National Institute
December 8 - 11 - Monterey, California Hyatt Resort and Spa
Monterey County has a long history in agriculture dating back thousands of years. Local Ohlone tribes
gathered food along the Salinas River valley. Today the area is on the forefront of food safety stan-
dards as well as seed and harvesting technology development.
With a variety of microclimates, over 250 different commodities are grown in the valley. Two tours
will examine some of these crops as well as a sampling of the local wine. There will be a unique spin on
the tours – everyone will be given the chance to see all of the tours stops over the two full days of tours.
Tour highlights are Ocean Mist Artichokes, Dole Salad Plant, Gills Onions, and King City Nursery.
[Tour stops subject to change]
Thursday evening we will get a taste of Central Coast BBQ at a beach themed evening – so feel free to
wear your best Hawaiian shirt! Friday evening, we will dine along Cannery Row – made famous by
Salinas’s own native son, John Steinbeck. Please select dinner seating time on registration form. If one is
not indicated, one will be selected for you. If your selection time slot is full, you will be assigned the other
timeframe.
Young Ag Leaders Event (YALE):
Young Ag Leaders Event is a program designed for young and beginning agricultural leaders, age
18 – 25. They will be asked to complete communication training and an agricultural issue awareness
discussion, develop a plan on the issue that provides a positive perspective of agriculture/renewable
resources to an audience of consumers and producers and execute the plan. Winners from the YALE
ag communication contest will attend the Agriculture’s Promise event in Washington, D.C.
YALE attendee registration options: Full registration (#1) – Thursday tours, BBQ dinner; Friday morning tours, ag
communication contest, dinner on Cannery Row, Saturday leadership events and awards dinner;
YALE 2-day registration (#6) – Friday morning tours, ag communication contest, dinner on Cannery Row, Saturday
leadership events and awards dinner;
YALE special group rate for 8 people (#7) – ag communication contest, dinner on Cannery Row, Saturday leadership events and awards dinner. Collegiate
attendees will receive first consideration for registration; high school seniors will be accepted on a space available basis. (Does not include hotel room)
Institute Headquarters:
The Hyatt Regency Resort and Spa in Monterey is the Institute headquarters. The Hyatt, adjacent to the historic Old Del Monte golf
course, has renovated the entire property. We have secured a deeply discounted rate of $120 night – a 37% savings over the current
internet special rate and a 70% savings over their normal rack rate. The Hyatt is also offering this room rate to attendees who would like
to arrive 3 days early or stay later 3 days after Institute. On-site parking at the Hyatt is free.
All of Saturday’s events will be held at the Hyatt’s on-site conference center.
Rooms are available on first come, first serve basis and are subject to change after November 8, 2010 or when our block of rooms is full.
Hyatt Resort and Spa : 1 Old Golf Course Road : Monterey, CA 93940-4908—Reservations : 1-800-233-1234 and mention code G-NYFE
Airport and Transportation:
San Jose airport (SJC) has been designated as the official airport for this event. Shuttle service will be scheduled for various times on
Wednesday and Sunday. There will be a charge of $50 p/p round. This trip price for our event is a 62% savings over the local airport
shuttle company and will be door-to-door service from the airport to the Hyatt and solely for our group.
You can fly into San Francisco or San Jose airport and rent a vehicle and drive to the Hyatt. It is 120 mile drive from San Francisco
or 80 miles from San Jose. Parking at the Hyatt is free.
Monterey has a regional airport (MRY) that is serviced by a handful of carriers. There are direct flights from Denver, Los Angeles,
Las Vegas, Phoenix and San Francisco. The airport is located close
to the Hyatt. If you fly into the Monterey airport, please notify the FAQ — KEY TIMES :
committee at: inst2010@earthlink.net
Wednesday Board meeting @ 1 pm
Registration: Wed - Delegate meeting @ 4 pm
Name: Guest: ______________________________________ Wed — Executive Sect. @ approx. 6 pm
Name: Guest: ______________________________________ [Circle name if Friday — Ag Communication Program (includes state spokesper-
under 5 (Free) or Box the name is between the ages of 12 and 5 (half-price) son winners) @ 1 pm
Address: ______________________________________ Thursday and Friday—Tours
City / State / Zip: ______________________________________
Phone: E-Mail: ______________________________________
Payment: 1.) Check: 2.) Credit Card: MC Visa Discover _____________
Name on Card: Card # Exp. Date: ______________________________________ // ______________________________________ // ______________
1.) Early Registration (inc. of all events only) - $315 X (# of people) = $ (add $25 after Oct. 15) ______________________________________
2.) Thursday tours and dinner - $125 X (# of people) = $ ______________________________________
3.) Friday tours and dinner - $125 X (# of people) = $ ______________________________________
4.) Friday dinner and all day Saturday - $150 X (# of people) = $ ______________________________________
5.) Saturday events – $125 X (# of people) = $ ______________________________________
6.) YALE – Friday morning tours, ag communication session, dinner & Saturday events - $150 X = $ ______________________________________
7.) YALE – Friday ag communication session, dinner & Saturday events -
$1000 X (# of people) [rate for groups of 8. Does not included hotel rooms] = $ ______________________________________
8.) YALE – Saturday leadership seminar with lunch- $50 X (# of people) = $ ______________________________________
College/University (high school) ____________________________________________________________
9.) Airport Transportation (not incl. in any registration) - $50 X (# of people) = $ _____________________ CHECK US OUT ON FACEBOOK:

Total Submitted to NYFEA : $ ______________________________________ http://facebook.com/nyfea

Air Carrier into San Jose (Wed): FL# Scheduled Arrival Time: ________________________________
Air Carrier out of San Jose (Sun): FL# Scheduled Departure Time: ______________________________
☞ Friday evening dinner on Cannery Row - Early dinner seating Late dinner seating (please circle choice)
Make checks payable to NYFEA and mail to: NYFEA, P. O. Box 20326, Montgomery, AL 36120 //// www.nyfea.org //// 334-213-3276

Prsrt Std
NYFEA
US Postage
P.O. Box 20326
Montgomery, AL 36120
PAID
Permit # 77
Montgomery AL

2010 Update
P.O. Box 20326; Montgomery, AL 36120— August 2010
Phone 334-213-3276 //// www.nyfea.org

Make sure you plan for

CALIFORNIA, HERE I COME! the 2011 Agriculture’s
Promise program. This
December 8-11, 2010— Hyatt Resort, Monterey event will once again be
All you need to do is reg- .
this is a trip that will ex- held in Washington DC
ister and, as an NYFEA John Steinbeck made the cite your senses and at the Gaylord National
member, you can experi- area internationally fa- stimulate your thoughts. Hotel and Resort. The
ence a tremendous learn- mous when he wrote his . dates are April 17, 18
ing opportunity. The 2010 books. However, for many and 19.
With the traditional YALE
NYFEA Institute in Mon- Californians, this part of
program and the Ag Com-
terey, California will fea- the state has always been Agriculture’s Promise is

munication Award, the
ture many unique oppor- an attractive site. The a partnership exercise
educational aspect of the
tunities. world-renowned golfing of that brings together the
convention will be stimu-
the Pebble Beach commu- best of the next genera-
lating for young people,
nity and Carmel, the town
First, there will be tours as well. tion in agriculture. The
where Clint Eastwood was
of agriculture’s “salad . goal is to collectively
mayor, are attractions.
bowl.” The Gonzales area To register, contact the remind the leadership of
Fisherman’s Wharf and
has crops that are com- NYFEA Office or fill out all organizations of the
Cannery Row are filled
monly found in America’s the form that is found on
with history and amazing resources available to
favorite: the green salad. the other side or on-line.
stories. them through the federal
There are wineries and Send your information to
niche agricultural prod- . government.
NYFEA; Box 20326;
ucts that are also found The California Committee
Montgomery, AL 36120. Plus, Agriculture’s Prom-

in the valley. has worked to make sure
ise gives us the opportu-
nity to have the faces of
LEARNING providing opportunities COMMUNITY the next generation of
INITIATIVE to agriculturalists rang- MEMBERS agriculture in front of the
ing from 18 to 25 years of EDUCATIONAL Washington leaders who
On-Line age. These young / be-
SEMINAR draft policy. While not
ginning producers are
NYFEA is developing a actively supporting a
offered the opportunity to Recognizing that many of
new program for access particular commodity,
participate in an agricul- our traditional chapters
by the general member- tural communication the Agriculture’s Promise
are “making a difference”
ship. The NYFEA Learn- program that is spon- visitation to the Hill is
in their home towns
ing Series will feature an sored by John Deere. designed to encourage
through service initiatives.
analysis of top leadership policy makers to include
. NYFEA is adding a pro-
material and will offer
Additionally, the partici- gram to Saturday morning the human resource of
insight on “how it applies
pants are offered the of the Institute. This semi- agriculture in their
to agriculture.“
chance to participate in a nar (which will follow the thought process for fu-
.
leadership training exer- Ag Decision Makers Col- ture programs.
The current program will cise at the annual con- lege) will allow for the tra-
explore Leadership vention (Institute). This ditional chapter and
Strategies from the career one and a half day pro- grassroots members to
of an executive at Hilton, gram features presenta- have a chance to learn
Marriott and Disney. In- tions by individuals from about community based
formation on the debut educational or business activities that promote ag.
can be found on entities that are located
near the institute host NYFEA SOCIAL 1. facebook.com/nyfea
YOUNG AG site. Professionals from MEDIA 2. twitter.com/nyfea
the world of associations,
LEADERS charities, businesses, 3. agriculturespro-
NYFEA is pleased to have
EXPERIENCE (YALE) etc. are typically the the opportunity to present
mise.wordpress.com
speakers. it’s stories and to connect 4. youtube.com/theNYFEA
YALE is the NYFEA initia-
tive that focuses on to people through social 5. agriculturespro-
media: mise.ning.com

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