Need For Speed
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The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience as the film of males aged 18-40 interested in cars. He also appeared on The Graham Norton Show to reach a wider audience that includes women and a broader age range. While both shows helped promote the film, Top Gear was likely more effective at reaching the intended target audience given its specific focus on cars. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract audiences to learn more about his new project.
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The marketing campaign for the Need for Speed film featured actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which had a similar target audience as the film of males aged 18-40 interested in cars. His appearance included an interview and racing challenge. He also went on the Graham Norton show, attracting a wider audience including women and a broader age range. Appearing on Top Gear was likely the most effective at reaching the film's intended target audience due to its similar demographic focus. Aaron Paul was a good choice as the face of the campaign due to his popularity from Breaking Bad, which would attract interest in what he was promoting.Need for speed marketing campaign
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Hollywood blockbusters 2oliviaberryy
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The document discusses the marketing strategy for the 2014 film Need for Speed. It explains that the film was targeted towards young males aged 15-35. To reach this demographic, the producers advertised on TV shows like Top Gear and online by promoting clips of star Aaron Paul at the E3 gaming convention on platforms like YouTube, Facebook, and Twitter. Hiring the popular actor Aaron Paul from Breaking Bad also helped attract a wider audience beyond just car fans. Pre-production marketing tested posters and trailers to ensure the visuals appealed to the target demographic by featuring fast cars and women. Merchandise like games, toys, and a soundtrack were released to generate interest from people of all ages.Hollywood blockbusters
Hollywood blockbustersJoe Hayes
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The document discusses advertising strategies used for the film Need for Speed starring Aaron Paul. TV shows like Top Gear and chat shows were used to promote the film and allow audiences to learn about it directly from the stars. Online promotion through clips at the E3 gaming convention on platforms like YouTube, Facebook, and Twitter helped fans of the games and Aaron Paul learn about the film. Choosing Aaron Paul as the lead helped draw in audiences who liked him from his role in Breaking Bad, even those not normally interested in racing films.More from hannahmorse (20)
Need for speed
Need for speedhannahmorse
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Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked into the video game to understand audience interests. Focus groups and surveys then provide more information about the target audience and what they want to see.
During post-production, test screenings with the target audience gather feedback on the film to determine what should be cut or added before release.
Synergy between related industries like video games and films can boost both. The Need for Speed film draws on fans of the popular racing game franchise as its target audience. The film may increase interest in the old games, showing how each media product helps promote the other.Me and My Movies
Me and My Movieshannahmorse
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The first document provides information about the romantic comedy film LOL starring Miley Cyrus and Demi Moore. It's about a teenager navigating high school relationships and friendship while dealing with her overbearing mother.
The second document is about the romantic comedy (500) Days of Summer starring Joseph Gordon-Levitt and Zooey Deschanel. It's about a man who falls for a woman who doesn't believe in love and their evolving relationship.
The third document is about the romantic comedy Friends with Benefits starring Mila Kunis and Justin Timberlake. It's about two friends who start a friends with benefits arrangement but complications arise when feelings develop.Me and my films
Me and my filmshannahmorse
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The document provides information on three romantic comedy films:
1) LOL starring Miley Cyrus, about a mother discovering her daughter's journal and their communication gap.
2) Friends with Benefits starring Justin Timberlake and Mila Kunis, about two friends who have a friends with benefits arrangement that leads to complications.
3) That Awkward Moment starring Zac Efron, about three friends navigating relationships and dating in New York City.Need for speed
Need for speedhannahmorse
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Pre-production market research identifies the target audience for a film. For Need for Speed, researchers looked at the video game to understand audience interests. Focus groups and surveys help learn what the target audience wants in the film. During post-production, test screenings with the target audience provide feedback on the film to determine what to cut or add before release.Need For Speed
Need For Speedhannahmorse
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The marketing campaign for the Need for Speed film involved actor Aaron Paul appearing on various television shows and media platforms. He appeared on Top Gear, which has a similar target audience to the film of males aged 18-40 interested in cars. On the show, he did a short interview about the film and a race track challenge. He also appeared on The Graham Norton Show, which attracts a wider audience including women and a broader age range. The document argues that Top Gear was the most effective media platform for reaching the film's intended target audience due to its similar demographic focus. It also asserts that Aaron Paul was well-suited to lead the marketing campaign because of his popularity from Breaking Bad.Me and My Movies
Me and My Movieshannahmorse
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The document provides information on three romantic comedy films:
1) LOL focuses on a teenager navigating high school relationships and the communication gap with her mother. It stars Miley Cyrus and Demi Moore.
2) Friends With Benefits is about two friends in LA whose friendship turns into a friendship with benefits, complicated by past emotional issues. It stars Joseph Gordon-Levitt and Zooey Deschanel.
3) That Awkward Moment stars Zac Efron and focuses on three best friends and how adding sex complicates their friendships.Magazine Cover Presntation
Magazine Cover Presntationhannahmorse
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This magazine cover analysis discusses Billboard magazine. Some key points:
- Billboard is a weekly music magazine that has been published since 1894 aimed at those interested in music.
- The logo and consistent cover layout help attract regular readers by being familiar.
- The February 2011 cover features Lady Gaga, who was prominently promoted due to a new album release.
- Large font is used for the artist's name to draw attention to the main selling point of featuring a different artist each week.Contact Sheet
Contact Sheethannahmorse
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The photoshoot plan aims to capture 10 images for a magazine cover and spread featuring a model in vintage-style clothing and dark makeup. The photoshoot will take place on February 10th at 12pm in the college photography studio to control lighting. Equipment needed includes a guitar prop to fit the music magazine theme. Health and safety considerations include checking lighting wires and cables are safely tucked away.Editing of Double Page Spread
Editing of Double Page Spreadhannahmorse
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The document describes the process of designing a double page magazine spread. The designer began by adding a black background and white text to establish consistency. Images were resized and placed throughout the spread, with text added in a uniform font and color. The designer was careful to lay out the text and images so that the spread was visually appealing and easy to read while maintaining a consistent style.Magazine Article 
Magazine Article hannahmorse
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Beth Melia discusses her whirlwind rise to fame over the past year, from being a normal girl in Ireland to now hanging out with pop stars like Ellie Goulding. She credits her brother Jake with inspiring her to sing and helping promote her career. While touring has been an amazing experience, like touring with Taylor Swift, her favorite part is still going back home to Mullingar, Ireland to spend time with family and friends. She also clarifies that rumors of her dating Niall Horan are untrue, saying they are just friends who went to the same school.Evaluation
Evaluationhannahmorse
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Hannah created a horror film trailer for her final major project. She filmed with a Nikon DSLR camera and used close-ups, medium shots, and different angles. She edited the footage in Adobe Premier Pro, using slow then fast-paced music to build tension. Feedback noted she could have edited footage more and added effects, but overall the trailer was effective at not revealing too much while building tension through sound. Moving forward, Hannah would improve lighting and editing, but is pleased with how the trailer engaged its intended young adult horror fan audience.Editing process
Editing processhannahmorse
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The document discusses fading audio tracks in and out to provide a smooth transition between sections rather than abrupt cuts. It mentions fading a crowd out slowly and fading two speaking tracks together to sound like a continuous conversation without pauses. The document refers to audio speaking tracks that have been faded together for a smooth flow.Booking Sheet
Booking Sheethannahmorse
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Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.Booking Sheet
Booking Sheethannahmorse
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Hannah Morse was booked for a voiceover session on the 8th of May 2014 at 2:30pm. The voiceover artist for the session was Denni Hepburn and the studio manager overseeing the session was Damen Bramwell.Final Major Project Production Diary 
Final Major Project Production Diary hannahmorse
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The document is a production diary for a student's final major project creating a horror film trailer. It provides weekly updates over several months of pre-production, production, and post-production work. The student conducted research on horror film trailers, created a pitch, script, storyboards, and then filmed footage. Editing involved organizing footage, adding music and sound effects, and rearranging clips. The student completed the trailer and plans to review all pre-production materials and begin an evaluation of their work.Research For Horror Film Trailer
Research For Horror Film Trailerhannahmorse
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The document discusses techniques for editing a horror film trailer, including setting the scene with text before showing any footage, changing some footage to look like home videos to show what life was like before a character's death, and using common horror film settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.Research Horror Film Trailer
Research Horror Film Trailerhannahmorse
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The document discusses conventions used in horror film trailers, including setting the scene with text before showing any footage, editing footage to look like home videos to establish context, and using common settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.Research horror film trailer
Research horror film trailerhannahmorse
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The document discusses techniques for editing a horror film trailer, including setting the scene with text before showing any footage, changing some footage to look like home videos to show what life was like before a character's death, and using common horror film settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.Horror film trailer locations
Horror film trailer locationshannahmorse
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A horror film trailer is looking for two locations in Manchester, England - St. Pauls Vicarage located at 10 Old Vicarage Gardens and a second location on Thornhill Drive in Walkden, Manchester.Research horror film trailer
Research horror film trailerhannahmorse
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The document discusses techniques for editing a horror film trailer, including setting the scene with text before showing any footage, changing some footage to look like home videos to show what life was like before a character's death, and using common horror film settings like graveyards and houses. It also lists examples of iconography commonly found in horror film trailers, such as symbols of death, blood, screaming victims, murder weapons, dark places, and binaries of good and evil.Need For Speed
- 1. Need For Speed Marketing Campaign Due to Need For Speed already being a game franchise it already had a big following as it has been one of the biggest franchises of all time. The campaign of this film was spread out through various media platforms. Some of these media forms were; televisions interviews, podcasts, radio interviews and TV appearances. To help gain a wider audience, the main actor of the film Aaron Paul appeared on various media platforms. One of the TV shows that he appeared on was Top Gear. This television show has the same audience as what the film wanted to appeal to. This target audience is males aged 18 to 40+ who have an interest in cars. This programme appears on BBC 2 who has an older target audience which helps as the film is aimed at an older audience. When Aaron Paul appeared on this programme it showed him have a short interview talking about the film and also do a challenge to see how fast he could go round a race track in a car. This is something that relates to the film as the character that he plays in it is a race car driver. To help the marketing campaign reach out to a different and bigger audience Aaron Paul appeared on the Graham Norton show on a Friday night. As this is a popular programme to watch on a Friday night meant that he would gain a wider audience. You know this because Graham Norton attracts a women audience as well as males. This programme also gets a wider age range than he did when he appeared on Top Gear. I think that when it came to gaining a wider audience through a media platform the one that would have got the bigger audience for their intended target audience would have been Top Gear. The reason for this being that this programmes his targeted at exactly the same audience as the film. I also think that Aaron Paul was the right person to choose to be the front of the marketing campaign. I think this because at the moment this actor is well known for being in Breaking Bad which is very popular within the UK. With him being the main character in the film means that when people see or hear him on various media platforms they will be interested to find out what he is talking about. Therefore, after watching both or either of his interviews on television will mean that the audience will want to go and see the film just because Aaron Paul is in it. He will also appeal to a female audience as he is considered as a good looking actor. This will make them also want to go and see the film.