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Due Diligence




                Nelson Gray
          nelson@nelsongray.com
!"              #     #
                       $
          #       $    % # &
#                         #     &
$                       '

(   # )
      *       +   ,
                                    2
Reality
I should have done a lot more due
diligence because a lot came out of the
woodwork in the balance sheet in a
very different light and I would never
have invested.
If I had to do it again, I would have dug
deeper and not been in such a rush to
put the money in
                                        3
Post Investment Depression
   Wish I had:
     Done more due diligence  36%
     Had more contractual control  13%
     Invested more  8%
     Not invested  8%
     Recruited more people  6%
     Monitored more  3%

                                           4
Perception of the Deal Process

     Finding
    Deal flow

                  Initial
                Screening

                               Due
                            Diligence

                                         Valuation
                                        Negotiation
                                          Legals

                                                      Monitoring
                                                      Mentoring

                                                                   Exit




                                                                          5
Due Diligence
Why do it ? The Investor -
 To get to know the management.
 Evaluate the opportunity against your
  investment criteria / strategy.
 To reduce your risk  find the lies.
 Identify areas for focus  danger areas.
 To make go/no-go decisions.

                                             6
Who does the Due Diligence?
   Lawyers?
   Accountants?
   Consultants?
   The lead Investor?
   Yourself?




                                  7
Scope of Diligence
Market              Technology            IPR                 Sales & Mkting
Size            Technical Risks         Patents            Value Proposition
Trends          Competing               Trademarks         Business Model
Competition      Technologies            Know-How           Sales Forecasts
Oppts & Threats Product Mfr             Design Rights      Routes to Market



People              Operations            Finance                 Legal
Mgt Team           Product Delivery     Balance Sheet          Staff
Key Staff          Customer Support     Cash Flow              Premises
Roles &            Systems & Controls   P&L                    Suppliers
 Responsibilities   Health, Safety,      Mgmt Info &            Customers
                     Environmental        Internal Controls

                                                                             8
Due Diligence  When?
 Before you get the Plan.
   General Market Knowledge.
   The Source of the Deal.
 When you read the plan.
   Personal Fit.
   Common Sense.
 When you meet the Management
   Do they have it.
                                 9
Due Diligence  When?
 During Negotiations
   What are Management like under stress?
   Still a consistent story?
   Are they listening?
 Before you Sign the Paper
   Have a reality check
      Business Still on Track?
      Deal still Sensible?

                                             10
Elements of Due Diligence
 Screening Due Diligence.
 Management Due Diligence.
 Due Diligence on Intangibles.
 Business Opportunity Due Diligence.
 Financial Due Diligence.
 Legal Due Diligence.

                                        11
Screening Due Diligence

 Quality of source, the plan, etc
  (Use of application forms?)




                                     12
Angel Decision Making

 Initial Screening
   Personal Fit & Junk Filter (73%)

 Detailed investigation
   Due Diligence (22%)

 Negotiation and Contracting
   Only 5% get this far!


                                       13
Due Diligence on Intangibles
 Not Intellectual Property  but -
   Focus, momentum, buzz, your gut feeling.
   Will this be Fun?
   Can you add value?




                                               14
Management Due Diligence
   Managements view of investors.
   Their motivation.
   Are they really Entrepreneurs?
   Do they have a CEO?
   Why will they be a successful team?
   Can you add anything?

                                          15
Portfolio Fit?
 What will they be like after the deal?
 How will they behave in the hard times?




                                      16
Business Opportunity Due
             Diligence

 Customers.
 Business model / scalability / market
  channels.
 Can it make required rate of return / IRR?
 Exit.


                                               17
Remember the Basics
 Technology is rarely the reason for failure.
 Sales and marketing areas of weakness
   Many companies lack polish.
 The USA seen as a key market
   but most Non US companies struggle with this.




                                                 18
Financial Due Diligence
 Historical, Forecast & Present.
 Burn rate.
 How cash to be used  development or
  past failings?
 What did the last business plan promise?
 Is the next funding addressed in the plan?

                                             19
Legal Due Diligence
   History
   Tax
                       A link between Due
   Structures (EIS)
                       Diligence and the
   Litigation
                       Legal process 
   IPR
   Contracts
                         Warranties
   Staff
                         Indemnities

                                        20
At the end of the day

Whatever the Due Diligence Results Suggest:


   If it doesnt feel right, it isnt right.




                                               21
Investor Ready
Reverse Due Diligence




                        22
Gabriel or Lucifer
The Companies Due Diligence.

 Basic Chemistry
            損 Do you like them?
            損 A balanced Board - match long term
              needs of Co
            損 Control demands reasonable
            損 Distribution requirements reasonable
   Get References
   Watch out for tyre kickers
   Do they have the cash?  Follow on
   Work with them before committing.
                                                     23
Due Diligence
               Conclusions
 Its an ongoing and continuous process.
 Its an evaluation against personal criteria.
 Results will be evaluated in a personal
  manner.
 It should take a reasonable amount of
  time.
 Have a reality check before moving on.
 It should be a two way process.
 It provides opportunities for entrepreneurs.24

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Taming the Dragon- Secrets of Due Diligence (Nelson Gray)

  • 1. Due Diligence Nelson Gray nelson@nelsongray.com
  • 2. !" # # $ # $ % # & # # & $ ' ( # ) * + , 2
  • 3. Reality I should have done a lot more due diligence because a lot came out of the woodwork in the balance sheet in a very different light and I would never have invested. If I had to do it again, I would have dug deeper and not been in such a rush to put the money in 3
  • 4. Post Investment Depression Wish I had: Done more due diligence 36% Had more contractual control 13% Invested more 8% Not invested 8% Recruited more people 6% Monitored more 3% 4
  • 5. Perception of the Deal Process Finding Deal flow Initial Screening Due Diligence Valuation Negotiation Legals Monitoring Mentoring Exit 5
  • 6. Due Diligence Why do it ? The Investor - To get to know the management. Evaluate the opportunity against your investment criteria / strategy. To reduce your risk find the lies. Identify areas for focus danger areas. To make go/no-go decisions. 6
  • 7. Who does the Due Diligence? Lawyers? Accountants? Consultants? The lead Investor? Yourself? 7
  • 8. Scope of Diligence Market Technology IPR Sales & Mkting Size Technical Risks Patents Value Proposition Trends Competing Trademarks Business Model Competition Technologies Know-How Sales Forecasts Oppts & Threats Product Mfr Design Rights Routes to Market People Operations Finance Legal Mgt Team Product Delivery Balance Sheet Staff Key Staff Customer Support Cash Flow Premises Roles & Systems & Controls P&L Suppliers Responsibilities Health, Safety, Mgmt Info & Customers Environmental Internal Controls 8
  • 9. Due Diligence When? Before you get the Plan. General Market Knowledge. The Source of the Deal. When you read the plan. Personal Fit. Common Sense. When you meet the Management Do they have it. 9
  • 10. Due Diligence When? During Negotiations What are Management like under stress? Still a consistent story? Are they listening? Before you Sign the Paper Have a reality check Business Still on Track? Deal still Sensible? 10
  • 11. Elements of Due Diligence Screening Due Diligence. Management Due Diligence. Due Diligence on Intangibles. Business Opportunity Due Diligence. Financial Due Diligence. Legal Due Diligence. 11
  • 12. Screening Due Diligence Quality of source, the plan, etc (Use of application forms?) 12
  • 13. Angel Decision Making Initial Screening Personal Fit & Junk Filter (73%) Detailed investigation Due Diligence (22%) Negotiation and Contracting Only 5% get this far! 13
  • 14. Due Diligence on Intangibles Not Intellectual Property but - Focus, momentum, buzz, your gut feeling. Will this be Fun? Can you add value? 14
  • 15. Management Due Diligence Managements view of investors. Their motivation. Are they really Entrepreneurs? Do they have a CEO? Why will they be a successful team? Can you add anything? 15
  • 16. Portfolio Fit? What will they be like after the deal? How will they behave in the hard times? 16
  • 17. Business Opportunity Due Diligence Customers. Business model / scalability / market channels. Can it make required rate of return / IRR? Exit. 17
  • 18. Remember the Basics Technology is rarely the reason for failure. Sales and marketing areas of weakness Many companies lack polish. The USA seen as a key market but most Non US companies struggle with this. 18
  • 19. Financial Due Diligence Historical, Forecast & Present. Burn rate. How cash to be used development or past failings? What did the last business plan promise? Is the next funding addressed in the plan? 19
  • 20. Legal Due Diligence History Tax A link between Due Structures (EIS) Diligence and the Litigation Legal process IPR Contracts Warranties Staff Indemnities 20
  • 21. At the end of the day Whatever the Due Diligence Results Suggest: If it doesnt feel right, it isnt right. 21
  • 23. Gabriel or Lucifer The Companies Due Diligence. Basic Chemistry 損 Do you like them? 損 A balanced Board - match long term needs of Co 損 Control demands reasonable 損 Distribution requirements reasonable Get References Watch out for tyre kickers Do they have the cash? Follow on Work with them before committing. 23
  • 24. Due Diligence Conclusions Its an ongoing and continuous process. Its an evaluation against personal criteria. Results will be evaluated in a personal manner. It should take a reasonable amount of time. Have a reality check before moving on. It should be a two way process. It provides opportunities for entrepreneurs.24