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Tweeting to improve 
writing & expand the 
learning environment 
Dr. Alice Louise Kassens & Dr. Michael Enz, Roanoke College 
NETA 2014
Introduction 
 Assessment results suggested 
deficiencies in student writing 
 Framing an argument biggest issue 
 Assigning additional writing assignments 
(traditional) is not always feasible/effective 
 Need for frequent, small-scale 
assignment(s)  Twitter
Twitter in the classroom 
 Twitter has been shown to improve: 
 Engagement 
 Participation 
 Writing 
 Community 
 Learning 
 Memory
Twitter 101 
 Online microblogging 
technology 
 Post tweets up to 
140 characters 
 Over 200 million 
active users, over 400 
million tweets/day 
 Free service, 
www.twitter.com 
 Accessed through 
variety of portals: 
cellphone, computer, 
tablet 
 Tweets can include 
pictures and videos 
 Users twitter page 
can be customized 
using templates
Roanoke College 
 Small liberal arts college in Salem, VA 
(~2,000 students) 
 Economics major and minor 
 Principles (micro and macro) required for 
BUAD, International Relations, Health 
Care Administration,
Framingham State University 
 A slightly larger state university that 
attempts to prepare students for a 
productive life (~4,000 undergraduate and 
2,000 graduate students) 
 Economics major and minor 
 Intermediate microeconomics WAS 
required for all Business Majors
The sample 
Roanoke College 
Principles of 
Macroeconomics (1) 
No prerequisites 
Freshmen  Senior 
Economics majors, minors, 
BUAD, other 
N = 18 (24) 
@kassensecon122, 
#kassensecon122 
FSU 
Intermediate 
Microeconomics (2) 
Principles of 
Microeconomics and 
Macroeconomics Required 
Economics and Business 
Majors 
N = 49 (53) 
@enzec302, #enzecon
Methods 
 Pre-test (writing assignment) 
 Enz: part of presentation score 
 Kassens: in class writing assignment, not graded 
 Ten graded twitter assignments during semester 
 Enz: 10% 
 Kassens: 10% 
 Post-test (writing assignment) 
 Enz: same assignment, weight as pre-test 
 Kassens: graded blog post (5%)
Sample Assignment 
Twitter assignment #2 
Use the economic principle of comparative 
advantage to argue in favor of a volunteer 
military over conscription. 
Student A: A volunteer army has a comparative 
advantage over conscription because more desire 
to fight will lead to productive soldiers 
#kassensecon122
Rubric
Results
Results
Results
Results
Helpful tools 
Live streaming twitter feed 
Hootfeed (https://hootsuite.com/hootfeed)  free ( 
http://ow.ly/DNEsQ ) 
Others 
TweetBeam (www.tweetbeam.com)  free ( 
http://www.tweetbeam.com/show?id=EBG5l)
Helpful tools 
Archiving tweets (grading) 
Tweet Archivist (www.tweetarchivist.com) - paid 
Others 
Request from www.twitter.com 
Tweet Book (www.tweetbook.in)  free, only your tweets, 
favorites 
TAGS (https://tags.hawksey.info/) - free, Google sheet
Lessons learned 
 Twitter uses an algorithm to block 
accounts; a process to get reset 
 Unique hashtag (test it before you use it) 
 Set up account for class only 
 Emphasize difference between @ and # 
 Great feedback, students enjoyed the 
asignments
Positive externalities 
 Expand the classroom 
 Teach responsible social media use 
 Increased student interaction
Questions? 
Alice Louise Kassens 
Roanoke College 
@RnningEconomist 
kassens@roanoke.edu 
Related work: 
The Journal of Economic Education, 
2014, vol. 45, issue 2, pages 101-109 
Michael Enz 
Roanoke College 
@enz_mike 
enz@roanonke.edu
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NETA 2014 Presentation (Kassens, Enz)

  • 1. Tweeting to improve writing & expand the learning environment Dr. Alice Louise Kassens & Dr. Michael Enz, Roanoke College NETA 2014
  • 2. Introduction Assessment results suggested deficiencies in student writing Framing an argument biggest issue Assigning additional writing assignments (traditional) is not always feasible/effective Need for frequent, small-scale assignment(s) Twitter
  • 3. Twitter in the classroom Twitter has been shown to improve: Engagement Participation Writing Community Learning Memory
  • 4. Twitter 101 Online microblogging technology Post tweets up to 140 characters Over 200 million active users, over 400 million tweets/day Free service, www.twitter.com Accessed through variety of portals: cellphone, computer, tablet Tweets can include pictures and videos Users twitter page can be customized using templates
  • 5. Roanoke College Small liberal arts college in Salem, VA (~2,000 students) Economics major and minor Principles (micro and macro) required for BUAD, International Relations, Health Care Administration,
  • 6. Framingham State University A slightly larger state university that attempts to prepare students for a productive life (~4,000 undergraduate and 2,000 graduate students) Economics major and minor Intermediate microeconomics WAS required for all Business Majors
  • 7. The sample Roanoke College Principles of Macroeconomics (1) No prerequisites Freshmen Senior Economics majors, minors, BUAD, other N = 18 (24) @kassensecon122, #kassensecon122 FSU Intermediate Microeconomics (2) Principles of Microeconomics and Macroeconomics Required Economics and Business Majors N = 49 (53) @enzec302, #enzecon
  • 8. Methods Pre-test (writing assignment) Enz: part of presentation score Kassens: in class writing assignment, not graded Ten graded twitter assignments during semester Enz: 10% Kassens: 10% Post-test (writing assignment) Enz: same assignment, weight as pre-test Kassens: graded blog post (5%)
  • 9. Sample Assignment Twitter assignment #2 Use the economic principle of comparative advantage to argue in favor of a volunteer military over conscription. Student A: A volunteer army has a comparative advantage over conscription because more desire to fight will lead to productive soldiers #kassensecon122
  • 15. Helpful tools Live streaming twitter feed Hootfeed (https://hootsuite.com/hootfeed) free ( http://ow.ly/DNEsQ ) Others TweetBeam (www.tweetbeam.com) free ( http://www.tweetbeam.com/show?id=EBG5l)
  • 16. Helpful tools Archiving tweets (grading) Tweet Archivist (www.tweetarchivist.com) - paid Others Request from www.twitter.com Tweet Book (www.tweetbook.in) free, only your tweets, favorites TAGS (https://tags.hawksey.info/) - free, Google sheet
  • 17. Lessons learned Twitter uses an algorithm to block accounts; a process to get reset Unique hashtag (test it before you use it) Set up account for class only Emphasize difference between @ and # Great feedback, students enjoyed the asignments
  • 18. Positive externalities Expand the classroom Teach responsible social media use Increased student interaction
  • 19. Questions? Alice Louise Kassens Roanoke College @RnningEconomist kassens@roanoke.edu Related work: The Journal of Economic Education, 2014, vol. 45, issue 2, pages 101-109 Michael Enz Roanoke College @enz_mike enz@roanonke.edu