1. Network marketing has become popular in East and Southeast Asia due to the relationship-based business culture in the region. 2. Usana began expanding into markets in this region in 1999 and has since opened markets in Hong Kong, Japan, Taiwan, Korea, Singapore, Malaysia, and the Philippines. 3. Operating in multiple global markets provides stability for network marketers as economies fluctuate, and Usana may be a suitable partner for those looking to build a worldwide organization.