While many new internet marketing firms fail within 3 years, joining a pre-launch multi-level marketing company can provide benefits if the company is successful in reaching its break-even point and becoming profitable. During the pre-launch phase, companies aim to generate excitement and sign up new distributors without requiring an initial purchase. Getting in early allows distributors to potentially attract rewards as the company grows and builds a downline network. However, it is risky to join a new, pre-launch company, so prospective distributors should carefully evaluate the product, management, and compensation structure to assess the likelihood of the company's long-term success.