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Branded ContentDigitalAdvertising
May2017
INTRODUCTION
Branded contentisthe bestwaytotellyourbrand’s stories in
fun, engaging and cost-effectiveway.
3 reasonswhybranded contentworks on ELLE.vn:
1. Contentproduced byELLE’s professional editors
2. Contentdistributed across ELLE’s social media channels
3. Contentfeatures a mix ofeditorial and advertising
PORTFOLIO
ELLE producesworld-class branded content
forVietnam’stop brands.
Huawei P9
campaign
featuring
ELLE photo
shootwith
MyTam
ELLE produced
CHANEL’sfirst
social media
campaign in
Vietnamwith
originaltextand
photos.
ELLE created
original editorial
contentfeaturing
top KOLsto
promotethe
launch ofFossil in
Vietnam
BRANDED CONTENTON ELLE.vn
All ELLE custom contentis included inthe ELLE.vn
News Feedformaximumvisibility
Contentappears inthe same
newsfeed as all otherELLE.vn
editorial material.
Brand logo appears above
the editorial content
Brandingwith link
Displayads
Original editorial
multimedia
content
BRANDED CONTENTDISTRIBUTION
Each piece ofbranded contentwill be distributed
across ELLE’s market-leading digital channels
Branded
contentarticle
ELLE
Facebook
ELLE Zalo
Email
Newsletter
ELLE.vn
(desktop&mobile)
BONUSVALUE
Each piece ofELLE-produced
contentis also made availableto
the clientto promote acrosstheir
digital & social media
channels
New ELLE.vn Branded Content Package
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New ELLE.vn Branded Content Package

  • 2. INTRODUCTION Branded contentisthe bestwaytotellyourbrand’s stories in fun, engaging and cost-effectiveway. 3 reasonswhybranded contentworks on ELLE.vn: 1. Contentproduced byELLE’s professional editors 2. Contentdistributed across ELLE’s social media channels 3. Contentfeatures a mix ofeditorial and advertising
  • 3. PORTFOLIO ELLE producesworld-class branded content forVietnam’stop brands. Huawei P9 campaign featuring ELLE photo shootwith MyTam ELLE produced CHANEL’sfirst social media campaign in Vietnamwith originaltextand photos. ELLE created original editorial contentfeaturing top KOLsto promotethe launch ofFossil in Vietnam
  • 4. BRANDED CONTENTON ELLE.vn All ELLE custom contentis included inthe ELLE.vn News Feedformaximumvisibility Contentappears inthe same newsfeed as all otherELLE.vn editorial material. Brand logo appears above the editorial content Brandingwith link Displayads Original editorial multimedia content
  • 5. BRANDED CONTENTDISTRIBUTION Each piece ofbranded contentwill be distributed across ELLE’s market-leading digital channels Branded contentarticle ELLE Facebook ELLE Zalo Email Newsletter ELLE.vn (desktop&mobile) BONUSVALUE Each piece ofELLE-produced contentis also made availableto the clientto promote acrosstheir digital & social media channels