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• To become a one stop wholesale distribution hub for
construction and home related products.
• Expand and facilitate trading between China and Africa,
housing quality products at exceptional prices.
Our Vision

Euromonitor 2016
Home & Garden
0
2000
4000
6000
8000
10000
12000
14000
2015 2016 2017 2018 2019 2020
ZARMillion
Home and Garden Specialist Retailers Forecasts: Outlets
and Selling Space 2015-2020
Outlets Selling Space

2015 2016 2017 2018 2019 2020
Value sales ZAR million 21907.9 23037.6 24164.1 25159.7 26118.3 27024.6
0
5000
10000
15000
20000
25000
30000
ZARMillion
Table 3: Electronics and Appliance Specialist Retailers
Forecasts: Value Sales 2015-2020
Euromonitor 2016
Electronics & Appliances

• HOME AFRICA Mall
• BUY’ n BUILD Design and Build Centre
• BUY’ n BULK Wholesale Depot
• HOME AFRICA Exhibitions
• HOME AFRICA Media
• HOME AFRICA Online
Home Africa Portfolio

In Roodepoort, Johannesburg, Home Africa is close to
major transport and business hubs. It offers a large
home design, décor and build experience which serve
B2B and B2C markets. Home Africa is a one stop mall
for all things home and build.
Number of Stores: 180
Entrances: 3
Total Land Area: 150000m2
Total Rental Area: 60000m2
Number of Car Park Lots: 3000
Home Africa Mall

Why Home Africa?
1. Largest home and décor mall in Africa – 60,000M2 of retail
space, hundreds of shops!
2. South Africa’s only factory outlet mall for home and décor
products
3. Official partnership with China’s Ministry of Commerce to
assist with sourcing, financing and negotiations
4. Onsite warehousing, after sales, repairs and logistics services
5. One-of-a-kind shopping experience with wholesale and retail
under one roof
6. Unique tenant mix of local and Chinese brands
7. Nationwide marketing campaign across TV, billboards, radio,
and online channels

Home Africa Interior
Customer segment Example customer Price
Consistent
orders and
MOQs
Retail
• Families
• DIY
• Bakkie Builders
High No
Small Medium
Enterprises
/Developers
• Contractors
• Construction Companies
Medium Yes
Wholesale
• Independents
• Big Chains
• Buying Groups
• Corporates
Low Yes
Target Clientele

• Product Sourcing
• Private label products
• Price negotiations
• Quality Control
Home Africa Services
Home Africa Pty Ltd
China office South Africa HQ
• National sales
• Obtaining certifications
• Logistics
• Shipping, customs and
clearing
• After Sales Services

Buy’n Build and Buy’n Bulk are 2 new wholesale offerings exclusive to
the Home Africa Mall. Both stores offer an extensive range of Home,
DIY, Build and Décor products directly to the trade. While B2B is the
primary focus the stores will also cater to the B2C market.
Exclusive to Home Africa

Buy’ n Build Wholesale Interior

The Home Africa Mall
offers an extensive
7000m2 exhibition and
showroom space for many
of the factories in China,
allowing our team to
display merchandise to
interested buyers.
Home Africa Exhibitions

• Loyalty & Conversion programs
• Events
• Social Media
• Digital
• Promotions
• Supplier Lists Growth
• Build Brand Awareness
• Drive Email Marketing Subscriptions via e-catalogues
• Follow Up CRM Strategy
Home Africa Media

• Recently concluded an exclusive partnership with takealot.com, one of the
largest online selling platforms in South Africa.
• It is the most successful online shopping destination in Africa and will allow
your brands and products to be immediately available to millions of customers
across South Africa.
Home Africa + takealot.com

Timeline
Mall Revamp
• Sept - Nov 2016
Phase 1
launch
• Dec 2016
Phase 2
launch
• March 2017

South Africa Office:
Sanlie: +27 11 474 8999
Cnr Main Reef Road & Commando Roads, Wibsey Dip, Industria
China Office:
Wei Shu Ye: +8618938759338

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