際際滷

際際滷Share a Scribd company logo
Social Media Marketing
A practitioner's guide
What is it ?
Nick thorne social_media
Facebook & the like
Twitter
LinkedIn
Blogs
Communities & Forums
Content Sharing
Social Bookmarking
Interactive
Interruptive
not
Key phrases
Responsiveness
and
Desktop
Palm-table-lap-top
and
Social media marketing does take effort.
It takes time.
Tweets, forums posts and mediating, facebook
discussions, blog posts.
You could contract it out.
But ...... consider the benefits.
How many new website visitors did you get today ?
How many requests for more info ?
How many new customers ?
Are your support costs going down ?
How much market research are we getting for free ?
How is our customer loyalty improving (repeat business) ?
Dance like the photos not being tagged.
Love like youve never been unfriended.
Tweet like nobodys following.
Jerry Figueroa-Lee
jerry@jigsawseo.com
Mobile apps
Database driven websites
Energy Efficiency,
Renewable Energy &
Carbon Management
Search engine optimisation
Website development
Questions

More Related Content

What's hot (19)

Rich Media
Rich MediaRich Media
Rich Media
mike saavedra
@Wp Social Media 012510
@Wp Social Media 012510@Wp Social Media 012510
@Wp Social Media 012510
Betsy Hansen
Social Media - Making The Face To Face Connections
Social Media - Making The Face To Face ConnectionsSocial Media - Making The Face To Face Connections
Social Media - Making The Face To Face Connections
First Story Real Estate Company
Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016    Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016
Jim Kreinbrink
Brand YOU: Online Reputation Management for University Students
Brand YOU: Online Reputation Management for University StudentsBrand YOU: Online Reputation Management for University Students
Brand YOU: Online Reputation Management for University Students
Tracy Raiteri
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...
Business Development Institute
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental Practices
Kathy Hennessy
Social Media for IMC
Social Media for IMCSocial Media for IMC
Social Media for IMC
WhyHire.me
Social Media and Social Business Overview
Social Media and Social Business OverviewSocial Media and Social Business Overview
Social Media and Social Business Overview
Lisa Duke
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Clara Shih
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Paul Gillin
Online learning summit_class_social_media_f
Online learning summit_class_social_media_fOnline learning summit_class_social_media_f
Online learning summit_class_social_media_f
Cam Collins
Digital Public Relations - C & W
Digital Public Relations - C & WDigital Public Relations - C & W
Digital Public Relations - C & W
illka gobius
What is social media really about ?
What is social media really about ?What is social media really about ?
What is social media really about ?
Riku Vassinen
Imkt120 ip1 simone_hawthorne
Imkt120 ip1 simone_hawthorneImkt120 ip1 simone_hawthorne
Imkt120 ip1 simone_hawthorne
Simone Hawthorne
Demystifying Social Media 6
Demystifying Social Media 6Demystifying Social Media 6
Demystifying Social Media 6
Linda Partner
Brian Cavoli
Brian CavoliBrian Cavoli
Brian Cavoli
SocialMediaPlus
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
pdx MindShare
Ngcoa Total Brand Alberta 2009
Ngcoa   Total Brand   Alberta 2009Ngcoa   Total Brand   Alberta 2009
Ngcoa Total Brand Alberta 2009
Brent Hutcheon
@Wp Social Media 012510
@Wp Social Media 012510@Wp Social Media 012510
@Wp Social Media 012510
Betsy Hansen
Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016    Matt Lacuesta Search Con 2016
Matt Lacuesta Search Con 2016
Jim Kreinbrink
Brand YOU: Online Reputation Management for University Students
Brand YOU: Online Reputation Management for University StudentsBrand YOU: Online Reputation Management for University Students
Brand YOU: Online Reputation Management for University Students
Tracy Raiteri
Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...Content is Still King: A look at best practices for creating and distributing...
Content is Still King: A look at best practices for creating and distributing...
Business Development Institute
Social Media for Dental Practices
Social Media for Dental PracticesSocial Media for Dental Practices
Social Media for Dental Practices
Kathy Hennessy
Social Media for IMC
Social Media for IMCSocial Media for IMC
Social Media for IMC
WhyHire.me
Social Media and Social Business Overview
Social Media and Social Business OverviewSocial Media and Social Business Overview
Social Media and Social Business Overview
Lisa Duke
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Building Human Connection with Last-Mile Content 油| 油presentation from Hearsa...
Clara Shih
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"
Paul Gillin
Online learning summit_class_social_media_f
Online learning summit_class_social_media_fOnline learning summit_class_social_media_f
Online learning summit_class_social_media_f
Cam Collins
Digital Public Relations - C & W
Digital Public Relations - C & WDigital Public Relations - C & W
Digital Public Relations - C & W
illka gobius
What is social media really about ?
What is social media really about ?What is social media really about ?
What is social media really about ?
Riku Vassinen
Imkt120 ip1 simone_hawthorne
Imkt120 ip1 simone_hawthorneImkt120 ip1 simone_hawthorne
Imkt120 ip1 simone_hawthorne
Simone Hawthorne
Demystifying Social Media 6
Demystifying Social Media 6Demystifying Social Media 6
Demystifying Social Media 6
Linda Partner
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath Learn to Find Your Dream Job with Your Dream Employer with DreamPath
Learn to Find Your Dream Job with Your Dream Employer with DreamPath
pdx MindShare
Ngcoa Total Brand Alberta 2009
Ngcoa   Total Brand   Alberta 2009Ngcoa   Total Brand   Alberta 2009
Ngcoa Total Brand Alberta 2009
Brent Hutcheon

Viewers also liked (20)

Networks and Platforms
Networks and PlatformsNetworks and Platforms
Networks and Platforms
Crush Digital
Skull crushrer
Skull crushrerSkull crushrer
Skull crushrer
ecsmedia
Stargazing 2011
Stargazing  2011Stargazing  2011
Stargazing 2011
Risyana Sukarma
Why blended learning and e portfolios
Why blended learning and e portfolios Why blended learning and e portfolios
Why blended learning and e portfolios
grantger
Making Smart Choices: Data-Driven Decision Making in Academic Libraries
Making Smart Choices: Data-Driven Decision Making in Academic LibrariesMaking Smart Choices: Data-Driven Decision Making in Academic Libraries
Making Smart Choices: Data-Driven Decision Making in Academic Libraries
Michael Levine-Clark
My gun!
My gun!My gun!
My gun!
K8lin
SMCMUC Content-Marketing November 2013SMCMUC Content-Marketing November 2013
SMCMUC Content-Marketing November 2013
Social Media Club Munich
Farm Animals - KPT6044
Farm Animals - KPT6044Farm Animals - KPT6044
Farm Animals - KPT6044
Mohd Irwan
Did叩tica - retrospectivaDid叩tica - retrospectiva
Did叩tica - retrospectiva
Karine Pinheiro
亳仂于舒仆亳亠 于 Word
亳仂于舒仆亳亠 于 Word亳仂于舒仆亳亠 于 Word
亳仂于舒仆亳亠 于 Word
GilewaMarina
Natural and Human Sciences: Plant Lab Report
Natural and Human Sciences: Plant Lab ReportNatural and Human Sciences: Plant Lab Report
Natural and Human Sciences: Plant Lab Report
sherrieadduci
E Pouch 2012 Designs
E Pouch 2012 DesignsE Pouch 2012 Designs
E Pouch 2012 Designs
TomTranter
Camera shots
Camera shotsCamera shots
Camera shots
ecsmedia
Tilve maria F棚te du albari単o cambados- Tilve MariaTilve maria F棚te du albari単o cambados- Tilve Maria
Tilve maria F棚te du albari単o cambados- Tilve Maria
kedougou
Article in times magazine (Polio)
Article in times magazine (Polio) Article in times magazine (Polio)
Article in times magazine (Polio)
Pablo Ruiz Amo
亠亰亠仆舒亳 从舒亠亟 亳丕
亠亰亠仆舒亳 从舒亠亟 亳丕亠亰亠仆舒亳 从舒亠亟 亳丕
亠亰亠仆舒亳 从舒亠亟 亳丕
Anton Sobe-Panek
Australia's latest payments system development initiative 17 feb2013
Australia's latest payments system development initiative 17 feb2013Australia's latest payments system development initiative 17 feb2013
Australia's latest payments system development initiative 17 feb2013
Louise Malady
A2 media evaluation- Question two
A2 media evaluation- Question twoA2 media evaluation- Question two
A2 media evaluation- Question two
georginabarker
My pre-production powerpoint
My pre-production powerpointMy pre-production powerpoint
My pre-production powerpoint
ecsmedia
凌了亮竜留
凌了亮竜留凌了亮竜留
凌了亮竜留
Lefteris Torres
Networks and Platforms
Networks and PlatformsNetworks and Platforms
Networks and Platforms
Crush Digital
Skull crushrer
Skull crushrerSkull crushrer
Skull crushrer
ecsmedia
Why blended learning and e portfolios
Why blended learning and e portfolios Why blended learning and e portfolios
Why blended learning and e portfolios
grantger
Making Smart Choices: Data-Driven Decision Making in Academic Libraries
Making Smart Choices: Data-Driven Decision Making in Academic LibrariesMaking Smart Choices: Data-Driven Decision Making in Academic Libraries
Making Smart Choices: Data-Driven Decision Making in Academic Libraries
Michael Levine-Clark
My gun!
My gun!My gun!
My gun!
K8lin
SMCMUC Content-Marketing November 2013SMCMUC Content-Marketing November 2013
SMCMUC Content-Marketing November 2013
Social Media Club Munich
Farm Animals - KPT6044
Farm Animals - KPT6044Farm Animals - KPT6044
Farm Animals - KPT6044
Mohd Irwan
Did叩tica - retrospectivaDid叩tica - retrospectiva
Did叩tica - retrospectiva
Karine Pinheiro
亳仂于舒仆亳亠 于 Word
亳仂于舒仆亳亠 于 Word亳仂于舒仆亳亠 于 Word
亳仂于舒仆亳亠 于 Word
GilewaMarina
Natural and Human Sciences: Plant Lab Report
Natural and Human Sciences: Plant Lab ReportNatural and Human Sciences: Plant Lab Report
Natural and Human Sciences: Plant Lab Report
sherrieadduci
E Pouch 2012 Designs
E Pouch 2012 DesignsE Pouch 2012 Designs
E Pouch 2012 Designs
TomTranter
Camera shots
Camera shotsCamera shots
Camera shots
ecsmedia
Tilve maria F棚te du albari単o cambados- Tilve MariaTilve maria F棚te du albari単o cambados- Tilve Maria
Tilve maria F棚te du albari単o cambados- Tilve Maria
kedougou
Article in times magazine (Polio)
Article in times magazine (Polio) Article in times magazine (Polio)
Article in times magazine (Polio)
Pablo Ruiz Amo
亠亰亠仆舒亳 从舒亠亟 亳丕
亠亰亠仆舒亳 从舒亠亟 亳丕亠亰亠仆舒亳 从舒亠亟 亳丕
亠亰亠仆舒亳 从舒亠亟 亳丕
Anton Sobe-Panek
Australia's latest payments system development initiative 17 feb2013
Australia's latest payments system development initiative 17 feb2013Australia's latest payments system development initiative 17 feb2013
Australia's latest payments system development initiative 17 feb2013
Louise Malady
A2 media evaluation- Question two
A2 media evaluation- Question twoA2 media evaluation- Question two
A2 media evaluation- Question two
georginabarker
My pre-production powerpoint
My pre-production powerpointMy pre-production powerpoint
My pre-production powerpoint
ecsmedia

Similar to Nick thorne social_media (20)

Social Media Marketing A Practioner's Guide
Social Media Marketing A Practioner's GuideSocial Media Marketing A Practioner's Guide
Social Media Marketing A Practioner's Guide
nickthorneltd
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing PlansMyjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
myjive
Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009
AshMyers
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysHow to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
Screenburn
Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Spcial Networking Part I. "Differentiate Yourself on Social Networks"Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Wise Career Move LLC
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst Presentation
Andy Reynolds
Socialism presentation by panumes
Socialism presentation by panumesSocialism presentation by panumes
Socialism presentation by panumes
Panumes Chotanunkongphat
VAWP Social Media Presentation
VAWP Social Media PresentationVAWP Social Media Presentation
VAWP Social Media Presentation
National Life Group
Welcome to Userland - A user centric web2.0 workshop
Welcome to Userland - A user centric web2.0 workshopWelcome to Userland - A user centric web2.0 workshop
Welcome to Userland - A user centric web2.0 workshop
Tamir Berkman
Leveraging social media for business
Leveraging social media for businessLeveraging social media for business
Leveraging social media for business
Anthony Juliano, MA, MBA
Social networking
Social networkingSocial networking
Social networking
Digital Divinity
#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)
HubSpot
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011
HubSpot
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Insivia
Social Media For B2B Companies
Social Media For B2B CompaniesSocial Media For B2B Companies
Social Media For B2B Companies
Sarah Sturtevant / Integrated Website Solutions Inc.
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar
Marni Blythe Borelli
Effects Of Social Networking On Business Growth &Amp; Development
Effects Of Social Networking On Business Growth &Amp; DevelopmentEffects Of Social Networking On Business Growth &Amp; Development
Effects Of Social Networking On Business Growth &Amp; Development
Theresa Singh
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
Mirum India - A WPP Group Company
Social Media for Economic Development Organizations
Social Media for Economic Development OrganizationsSocial Media for Economic Development Organizations
Social Media for Economic Development Organizations
GIS Planning
Different types of internet marketing - Search Results Media
Different types of internet marketing - Search Results MediaDifferent types of internet marketing - Search Results Media
Different types of internet marketing - Search Results Media
Shaikh Zafar
Social Media Marketing A Practioner's Guide
Social Media Marketing A Practioner's GuideSocial Media Marketing A Practioner's Guide
Social Media Marketing A Practioner's Guide
nickthorneltd
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing PlansMyjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
Myjive Inc: Social Media Marketing - Rethinking Traditional Marketing Plans
myjive
Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009Metro-SEO | Social Networking 06302009
Metro-SEO | Social Networking 06302009
AshMyers
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York TakeawaysHow to Use Social Media for Your Brand - Social Media Week New York Takeaways
How to Use Social Media for Your Brand - Social Media Week New York Takeaways
Screenburn
Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Spcial Networking Part I. "Differentiate Yourself on Social Networks"Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Spcial Networking Part I. "Differentiate Yourself on Social Networks"
Wise Career Move LLC
E.Forst Presentation
E.Forst PresentationE.Forst Presentation
E.Forst Presentation
Andy Reynolds
VAWP Social Media Presentation
VAWP Social Media PresentationVAWP Social Media Presentation
VAWP Social Media Presentation
National Life Group
Welcome to Userland - A user centric web2.0 workshop
Welcome to Userland - A user centric web2.0 workshopWelcome to Userland - A user centric web2.0 workshop
Welcome to Userland - A user centric web2.0 workshop
Tamir Berkman
#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)#13 IMU: Twitter for Business (GF501)
#13 IMU: Twitter for Business (GF501)
HubSpot
Intermediate social media business march 2011
Intermediate social media business march 2011Intermediate social media business march 2011
Intermediate social media business march 2011
HubSpot
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
Insivia
PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar PMCA Digital Marketing & Social Media Marketing Seminar
PMCA Digital Marketing & Social Media Marketing Seminar
Marni Blythe Borelli
Effects Of Social Networking On Business Growth &Amp; Development
Effects Of Social Networking On Business Growth &Amp; DevelopmentEffects Of Social Networking On Business Growth &Amp; Development
Effects Of Social Networking On Business Growth &Amp; Development
Theresa Singh
Social Media for Economic Development Organizations
Social Media for Economic Development OrganizationsSocial Media for Economic Development Organizations
Social Media for Economic Development Organizations
GIS Planning
Different types of internet marketing - Search Results Media
Different types of internet marketing - Search Results MediaDifferent types of internet marketing - Search Results Media
Different types of internet marketing - Search Results Media
Shaikh Zafar

Nick thorne social_media

Editor's Notes

  • #2: How to win new customers How to maintain existing customers.
  • #3: What is Social media ? Getting closer to customers though interactive Web 2.0 sites. Twitter Facebook LinkedIn Forums Blogs Social Bookmarking
  • #4: Note the Twitter & Facebook links Big and small companies Nestle 90K friends
  • #5: Facebook, wall, likes, discussions, comments, info, friends. Campaigns like getting fit, eating right etc Nestle and Palm Oil.... Technicals: Ask your website designer. Other examples myspace, beebo. Book: The Cluetrain Manifesto Markets are conversations...
  • #6: Explain how to use twitter. frequency of tweets. Keywords, DM, mentions using # and @. People search for interesting tweets using keywords. If you come up, they will follow you. Keep on topic or you are unfollowed. Aim to keep topical subject matter, so that you come up in the right searches. Explain re-tweets & follows. Explain about feeding tweets into Google Buzz and LinkedIn (using #in). Describe Tweeting productivity tools such as tweetbeep and twefficiency and tweetdeck. Also tweeting platforms mobile and desktop. Link to your twitter account from your website. Can delete tweets Usability Lab. Tow tank example.
  • #7: Describe overall purpose of LinkedIn. Max 6 degrees of separation from anyone on the planet. Professional networking site. Main components. Profile, contacts, groups, updates, searches. Explain how to use status updates for promotion, including feeding in tweets. Discuss creating groups and activities in groups, example Embedded Electronics. Describe the Who viewed your profile / search results features. Consider the $25 pm business membership. LinkedIn is the water cooler of the new age. Private contacts Groups, Questions.
  • #8: Explain the purpose of a blog. To write about what you are doing that will be interesting to others. Discuss ways to set one up. Wordpress.org or your own domain. Or part of your website. Golden rule is to keep it current. Takes effort to maintain. Wordpress Quick indexing into Google. Audience can add comments. Need to moderate and use e.g. Akismet spam filter. Many analytics tools to track web traffic origination and volume.
  • #9: Example of an online community is Mumsnet. Also specialist sites like pomsinoz where many migration consultants offer free andvice in order to obtain work. Freelancer.org is another good example. Explain how you can use Ning to create your own Social media network Moneysavingexpert
  • #10: Explain purpose of 際際滷share.com. How to upload your slides and the benefits of doing so. Some of the many video sharing websites, e.g. Youtube. Also specialist sites like Instructables. Give examples. How to fix your broken computer. How to install plasterboard.
  • #11: Explain the basics of how these bookmarking tabs allow the audience to rate and promote what they see as interesting.
  • #12: These forms of promotion are very interactive. All about engaging with the customers. Finding out what they are thinking. Providing familiarity and service. We have now moved from interruptive advertising to interactive advertising.
  • #13: Key phrases are very important in the initial stages of your social media campaign. Then responsiveness maintains the reach. Examples of key phrases. E.g. Mention Yacht testing in tweet that feeds into LinkedIn. Then searches for Yacht testing will return your profile.
  • #14: Taking advertising and marketing from just the TV or the desktop to many more platforms. iPhone, Blackberry, Google Android, Google Tablet, Apple Tablet
  • #15: See slide
  • #16: See slide Tourcms.org Forums only... The Cluetrain Manifesto
  • #17: Wrap up
  • #18: Contact details
  • #19: Questions