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Nicole Murray resume 2016
- 1. Nicole Murray Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time. 17 years of experience driving strategic growth and visibility in a variety of game changing marketing roles for both domestic and international brands. Highly competitive, passionate, persuasive and articulate; fearless presenter. Adaptive and able to execute on deliverables under highly pressurized, constantly changing circumstances. VALUE OFFERED TECHNICAL KNOWLEDGE International Marketing Strategy Led the development and launch of globally successful marketing campaigns impacting users in a broad list of countries. . Relationship Management Negotiated powerful relationships that led to multi-million dollar revenues as well as improved brand positioning when capital gains were not the benchmark. Public and Community Relations Responsible for having created hundreds of thousandsof media impressions through highly visible media campaigns Social Media Strategy Implemented agile social media strategies to contemporize campaigns and boost saturation. Global Strategic Marketing and Communications Expert SOFTWARE Confluence JIRA JIRA Service Desk Adobe Creative Cloud Adobe Photoshop Adobe Illustrator Microsoft Office FrameMaker Visio SharePoint MDM (Microsoft Dynamics Marketing Software) COMPETENCIES Content Management Digital Marketing/Social Media Writer/Editor; Speech Writer Crisis Management Corporate Spokesperson Marketing Research/Analysis Reputation Management Vendor Relationship Management Stakeholder Management Media Training STRATEGIES Agile Project Management Journey Mapping Focus Groups Persona Analysis Event Marketing Press Conferences Story/Idea Pitching Implementation Technical Training using multi-media modules
- 2. Nicole Murray Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time. PROFESSIONAL EXPERIENCE International Business Various countries and US cities/states visited throughout career on multiple occasions. USA Denmark Norway France Amsterdam Additional domestic business experience in Houston, Dallas, Austin, New York, Los Angeles, Orange County, Oklahoma, Miami, Ohio and Philadelphia among others. Stage Stores August 2015 January 2016 National Marketing Campaign Manager-Cosmetics & Fragrances Build successful Campaign strategies within given budget, ensuring consistent message/content through all media types. Built monthly Campaign strategies based on sales and media analytics, historical information, industry trends and competition; oversee associated budgets Coordinated Campaign plan with all media groups; input plan into MRM system Managed Campaign calendar and communicate all changes to Campaign Scheduled, coordinated and conducted Campaign-centric meetings, such as pre-plans, turn-ins, proof reviews, etc. Ensured message and content within a given Campaign was consistent throughout all media, such as direct mail, newspaper, broadcast, digital, web, email, etc. Proofed all media within Campaign Compiled total Campaign results and held Hindsight meeting; made recommendations for future Campaigns National Oilwell Varco November 2013 August 2015 Corporate Engineering Marketing Manager/Global Engineering Collaboration Manager Reporting to Vice President Responsible for developing all internal marketing and communications strategies originating from NOV Corporate Engineering Technology for National Oilwell Varcos globally distributed corps of 15,000 engineers Was recruited from Baker Hughes to spearhead the development of a digital Global Engineering Collaboration Portal on an Atlassian Confluence platform; project is a social informational content driven digital destination called The NOV Technology Village Developed content management strategy implementing technical, editorial and instructional content writing and publishing schedules Recruited, hired and managed a team of writers and graphic designers to assist with project execution Developed both CBT and ILT training tracks for users; conducted in person training classes with engineers in multiple countries to support roll out of completed project during global launch phase Achieved critical mass within 30 days of launch and accomplished buy in within 160 days Developed tracking system to stave off attrition and monitor retention Utilized all marketing tools including social media elements, content based strategies and online events to drive success
- 3. Nicole Murray Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time. Liaison to 70 engineering software providers/vendors for all corporate engineering software tools and point of content for the dissemination of new product information Implemented annual event, NOV Engineers week which has been endorsed and supported by NOVs CEO, Clay Williams, who gave the opening presentation impacting hundreds of Houston students o NOV Engineers Week is a time of celebrating the contribution engineers make to the world at large by sharing the engineering experience with children and young adults. o Partnered with Research and Development to create a fair for local students o Developed a community partnership with The Harmony School of Engineering o Engineers Week is a global observance celebrated by many companies, 2015 was NOVs inaugural year Baker Hughes Inc. February 2013 - November 2013 Completions and Productions Engineering Technical Writer/Editor Recruited from Baker Hughes Telecom & Mobility team onto the Engineering Completions and Production team Crafted the documentation relevant to 14 globally manufactured and distributed product lines covering Intelligent Well Systems, Sensors, Fluids and Packer Systems Wrote, edited and published all documents related to the sale, use and manufacture of those product lines Collaborated with SMEs, engineers and safety personnel to mine and refine data for content Managed the flow of information related to my product lines both with internal and external customers on a global level Managed the migration of these product lines and their relevant documentation into the BHOS (Baker Hughes Operating System) roll out on a SharePoint platform Contributed to the internal branding of the BHOS Technical Documentation team throughout the company during the roll out Created presentations explaining the value of Technical Documentation and writing standards as it related to the BHOS rollout and help build excitement about rollout Baker Hughes Inc. Wireless Telecom & Mobility Vendor Liaison Quality Assurance Analyst Managed portfolio of more than 13,000 Verizon accounts; 4,640 AT&T Connect accounts and more than 20,000 AT&T accounts affecting all Baker Hughes Western Hemisphere wireless users and all conferencing users globally Managed the relationship between Baker Hughes Inc. employees and wireless providers. Liaised with employees, vendors and Baker Hughes senior leadership regarding portfolio of accounts and the needs related to them Minimized corporate expenses by providing cost effective solutions to account related concerns Conducted random reviews of HDI customer surveys and after care marketing initiatives to improve customer opinions Developed tracking system to manage negative surveys and influence new, positive opinions Change The Bubble Agency May 1999-February 2013 Strategic Marketing/Public Relations Consultant Managed campaigns for global and domestic brands Planned and executed events (grand openings, launch parties, awareness campaigns) in Houston, New York, Los Angeles and various other locations globally Wrote copy for campaigns and product launches; wrote executive bios for clients Oversaw account acquisition and sales efforts
- 4. Nicole Murray Bridging the gap between innovative Marketing strategy and solid ROI that stands the test of time. Represented globally recognized entertainers, athletes, authors and corporations Wrote all marketing materials and product descriptions Developed graphics for marketing kits and sales kits; IPO marketing Developed Christian Marketing catalog for clients in the church sector Budgeting, forecasting and planning of all marketing initiatives Worked as direct liaison with Strategic Marketing department counterparts at Sony Music Group on behalf of Music World Music Negotiated strategic partnerships and co-op advertising opportunities with the following entities: Cotton Incorporated, Foot Action Corporation, Moviso Corporation, International Star Registry, Rock Hard Cosmetics, Alloy, 360 Youth, 2007 Theologian Awards & Gospel Celebration and many others resulting in deals generating more than $1 million in incremental revenue Created marketing initiatives for such celebrities as, Destinys Child as a group and as solo artists, PLAY, Solange Knowles, Ramiyah, Skye, Tina Knowles and all artists on the Music World/Sony Roster Led the conceptual and editorial development of multiple online portals; managing content development and scheduling of these projects ENTREPRENEURIAL EXPERIENCE Colbert Ball Tax December 2014 Present Franchisee Owner of a seasonal tax preparation franchise storefront COMMUNITY SERVICE & VOLUNTEERISM Lakewood Church 2011-2013 Volunteer Prayer Partner & Stephen Ministry Counselor Acted as spiritual counselor to church members and visitors during church services. PROFESSIONAL CERTIFICATIONS Discover Leadership Training Master Graduate 2004 Commissioned Stephen Ministry Counselor 2013 Certified Tax Preparer 2014 Six Sigma Certified 2015