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Praca z produktem wymaga wykorzystania danych. Dzięki temu wszyscy zaangażowani w tworzenie produktu mogą podejmować lepsze decyzje. Jednak w natłoku liczb łatwo wpaść w pułapkę zbyt powierzchownej interpretacji i wyciągnąć z danych złe wnioski. Jakie błędy najczęściej popełniamy korzystając z danych przy podejmowaniu decyzji? Jak tego uniknąć?
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Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
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Nie daj się oszukać liczbom
- 1. NIE DAJ SIĘ OSZUKAĆ LICZBOM Anna Jozanis O problemach przy interpretacji danych
- 2. DATA-DRIVEN
- 5. . TRUST
- 6. Dodaj do koszyka Podsumowanie Formularz opcji dostawy i płatności Przejdź do dostawy Płatność DESKTOP MOBILE WEB Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 7. Dodaj do koszyka Podsumowanie Formularz opcji dostawy i płatności Przejdź do dostawy Płatność Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 8. Dodaj do koszyka Podsumowanie Formularz opcji dostawy i płatności Przejdź do dostawy Płatność Logowanie
- 9. Dodaj do koszyka Chcę kupić od razu Chcę kupić później Chcę kupić na innym urządzeniu
- 10. Strona logowania Zachowuję hasło Nie pamiętam hasła Kupuję bez konta Dodaj do koszyka Chcę kupić od razu Chcę kupić później Chcę kupić na innym urządzeniu Chcę zresetować hasło
- 11. DANE niższa konwersja na mobile’u RESEARCH zmiana urządzeń / kanałów zapominanie haseł mobilne lenistwo
- 12. Nie można interpretować danych bez dobrego zrozumienia, co się pod nimi kryje.
- 13. A B
- 14. Strona główna Potwierdzenie zakupu Strona oferty Listing Formularz opcji dostawy i płatności Płatność A B Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 15. Strona główna Potwierdzenie zakupu Strona oferty Listing Formularz opcji dostawy i płatności Płatność Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 16. NOWA STRONA OFERTY 1 2 10 9 3 5 4 6 7 8 KOSZT DOSTAWY
- 17. STARA STRONA OFERTY 1 2 9 3 5 4 6 7 8 10 KOSZT DOSTAWY
- 19. Strona oferty konwertuje lepiej RESEARCH Użytkownicy nie widzą ważnych informacji na stronie oferty Użytkownicy porzucają proces zakupowy DANE
- 20. Nawet jeśli dane pokazują, że jest ok, sprawdź jakie zachowania użytkowników się pod nimi kryją.
- 21. NET PROMOTER SCORE 0 1 2 3 4 5 6 7 8 9 10 DETRACTORS PASSIVES PROMOTERS % - % =NET PROMOTER SCORE
- 22. NetPromoterScore Użytkownicy metody płatności #1 Użytkownicy metody płatności #2 Użytkownicy metody płatności #3 Użytkownicy metody płatności #4 Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 23. CSAT Wyszukiwanie Porównywanie ofert Wybór oferty Zakup i płatność Jak oceniasz kupowanie na Allegro? Oceń każdy z 4 etapów swoich ostatnich zakupów. Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 24. Wyszukiwanie Średnia Użytkownicy metody płatności #4 Porównywanie ofert Wybór oferty Zakup ipłatność Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 25. Użytkownicy metody płatności #4 Średnia wieku Użytkownicy poniżej 30 roku życia Wszyscy użytkownicy Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 26. NetPromoterScore Użytkownicy powyżej 30 roku życia Użytkownicy poniżej 30 roku życia Użytkownicy metody płatności #4 Dane w prezentacji są przykładowe i stanowiątylko ilustrację problemu.
- 28. Nie interpretuj danych w izolacji. Nie poprzestawaj na pierwszych wnioskach.
- 29. DANE
- 30. D AN
- 32. MNIEJDANYCH
- 33. Dane to za mało - pogłębiaj je researchem, by wiedzieć, co sięza nimi kryje Rób to również wtedy, gdy dane pokazują, że wszystko jest ok. Uważaj na złudne korelacje. Pierwsze wnioski zamieniaj na hipotezy i weryfikuj je.