The document discusses how a restaurant called La Casa Bella in Brooklyn is utilizing location-based services like Foursquare and Facebook Places to promote their business. They are offering check-in specials on these platforms to drive customers to their physical store, and are monitoring metrics like gender and age breakdowns of check-ins through the Foursquare manager console. La Casa Bella has added stickers promoting these services to their front door and register to increase awareness. Early statistics show 20 Facebook check-ins and 155 Foursquare check-ins growing since implementing these strategies in mid-December. Examples provided demonstrate how other restaurants saw sales increases by leveraging location-based apps and tips.