NLR PP 1-20-16
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The document provides an overview of the National Law Review's legal publishing platform. It summarizes NLR's core functions which include breaking legal news, searchable databases, partnerships with major law firms, distribution on legal and business websites and news aggregators, and analytics for law firm authors. NLR formats articles for optimal search engine visibility and shares readership analytics with law firms to help measure the performance of their thought leadership efforts.
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NLR PP 1-20-16
- 1. OVERVIEW OF NATIONAL LAW REVIEW PUBLISHING
- 2. Breaking legal news and analysis is featured on the NLR¨s homepage and is available in a fully searchable database of NLR¨s on-line platform was developed by in- house attorneys looking for a better way to organize, vet and easily retrieve legal news and analysis. ? Around the clock, the National Law Review's editors screen, format and classify breaking news and analysis authored by recognized legal
- 3. NLR¨s reaches professionals through different and complimentary media channels enhancing the authors NLR partners with established business law firms including: Greenberg Traurig, Morgan Lewis, McDermott Will, Covington, Proskauer, Squire Patton Boggs, Foley & Lardner, Jackson Lewis, Katten Muchin, Drinker Biddle, and many more.
- 4. Content is featured on prominent third party media, the author retains the copyright and NLR¨s thought leadership is sent for republication with: ? Google News ? LexisNexis ? Thomson West Reuters, BNA, Bloomberg, ? MSN, Bing News, Yahoo News CEDROM, Post Media Network, Copyright Clearance Center, and many others
- 5. The National Law Review¨s content reaches media channels reserved for established NLR¨s thought leadership appears daily on: ? Public company stock and financial news pages; ? government news services including; GovDelivery.com, Ferc.net, Insider.NLRB.gov; ? industry publications including; Monster.com, SHRM.org, OSHAtoday,
- 6. The National Law Review¨s content is frequently included as reference materials on Many state governments, regulatory agencies and judicial branches like to include links to third party educational materials but may be reluctant to feature content published directly by law firms which have not been vetted by a third party publisher.
- 7. Publishers benefit from the National Law Review¨s reputation, reach and distribution ? NLR publishes 13 practice group e newsletters with over 130,000 subscribers; ? NLR¨s Twitter account has over 23,000 followers; ? publisher's articles are frequently featured in the NLR¨s e newsletters; ? all content published by the NLR is featured on the NLR¨s Twitter,
- 8. Articles included on the National Law Review display in an editorial style and are formatted Articles include: 1. author¨s names at the top of the article; 2. firm¨s embedded copyright disclosure; 3. firm¨s logo which clicks back to the firm¨s website; 4. clickable link back to the source of the article; 5. a comprehensive biography for each
- 9. All articles include biography and contact information pulled directly from the law firm¨s Author profiles include: 1. The author¨s phone and email address; 2. a link to the author¨s biography page on the law firm¨s website; 3. a link to the lawyer¨s law firm¨s website; 4. links to author¨s or firm¨s LinkedIn, Blog, Facebook and Google + accounts.
- 10. Unlike other third party media, publishing firm¨s receive real-time, actionable Real-time readership analytics include: 1. Links from other media citing publisher¨s article; 2. reader¨s employer city and state or country*; 3. number of readers by article and how reader accessed the article*; 4. the ability to segment analytics
- 11. Analytics: Firm¨s see what other media is citing their thought leadership. Analytics include: 1. Links to other media where firm¨s article is cited; 2. link to firm¨s article on the NLR which was cited; 3. outside media links are captured in readership reports.
- 12. Analytics: Firm¨s see the location and the organizations who are reading their firm¨s Analytics include: 1. The reader¨s organization and city, state or country* where the article or author profile was accessed; 2. link to the reader¨s organizational website at the time the article was accessed; 3. organization, city, state or country is
- 13. Analytics: Firms see how readers are accessing their content and where they are Analytics include: 1. The number of readers by article; 2. how the reader accessed the article* (social media, links from other website, etc.); 3. keywords* used in search, article¨s current search engine ranking; 4. pages visited after* the reader left the NLR; 5. Info. is captured in
- 14. Attorneys Move. Legal Marketers Move. Folks who publish with the National Law Review, bring us along to their new
- 15. ? We have a 99% renewal rate with our law firm publishers. ? With a Domain Authority of 71*, we not only provide wide distribution, but also credentialize your authors and help SEO your website. (*As of May 9, We Care. Live support 7am C 7 pm 7 days a week. Responsive, well trained, U.S. based staff. Different Channels. We compliment and amplify your firm's other distribution efforts. We are credentialed media. We Deliver Results. We¨re one of the highest traffic volume business law websites in the U.S.
- 16. We deliver results. If you would like additional information, or a live demonstration, please contact Jennifer Schaller at 708-357-3317 or Third Party Web Traffic Rankings Alexa / Amazon (US) Quantcast (US) SemRush (US) Compete (US) (i.e. Google=1) Data as of 5/15/15 Data as of 5/15/15 Data as of 5/15/2015 Data as of 5/15/2015 (lower ranking means more traffic volume) www.Alexa.com Rankings change daily www.Quantcast.co m Rankings change daily www.SemRush. com Rankings change daily www.Compete.c om Rankings change daily National Law Review 10,562 9,450 35,500 14,740 JD Supra 18,384 40,575 86,500 15,750 Lexology 14,650 58,612 48,300 14,188 Mondaq 20,967 69,455 41,400 18,891 InSideCounsel.com 33,463 21,281 60,800 35,808
Editor's Notes
- #17: :