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Nominow is a Golden Customer Master Record solution that: - connects relevant data points from any data source to become a 360 degree record - De-duplicates or merges records based upon predefined rules and stores them in a uniform manner - Enriches this Golden Customer Master Record with actual insights through algorithms and predictive analysis - It fuels these actual data back to the relevant source systems and makes existing system like campaing management or marketing automation systems, more powerful. - It thrives in an existing complex ICT landscape and pays off without divestment or write-offs on existing systems.