Non Traditional Advertising
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Non-traditional advertisements are designed to engage consumers by breaking through the clutter of traditional advertising methods like TV, radio, and print. They rely on creativity and innovation to attract attention and can include unique formats such as mobile billboards. An example provided is a mobile billboard ad for FedEx Kinko's office supplies.
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This document discusses different types of media scheduling patterns for advertising campaigns. It describes continuous scheduling, which runs advertising steadily over the campaign period. Flighting involves intermittent periods of heavier advertising alternating with no advertising, targeting favorable selling periods. Pulsing combines continuous and flighting approaches by using low-level advertising year-round and heavier advertising during peak seasons. The document also outlines factors that influence scheduling patterns like marketing objectives, viewership trends, sales data, markets, competition and budget.Advertising campaign
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An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.Organizational Ombudsman Practices in Media Houses
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This document discusses creativity in advertising and its relationship to sales. It defines creativity as divergent thinking that leads to unusual solutions. Five dimensions of creative advertising are described: originality, flexibility, elaboration, synthesis, and artistic value. Research found that elaboration is most effective at influencing purchases, while flexibility and synthesis are less effective. Pairing originality with elaboration produced nearly double the sales impact of average ads. The effectiveness of creativity varies by product category. While more creativity may not always lead to more sales, tailored creative ads can improve predicting which ads will be most effective.Advertising agency
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This document provides an overview of advertising agencies, including their definition, features, functions, benefits, types, factors to consider when selecting one, and organizational structures. Key points:
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- They work independently for advertisers, are composed of creative professionals, and develop, prepare and place ads in media.
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- Factors to consider when selecting an agency include location, size8. Media Planning and Scheduling
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The document presents an overview of media planning and scheduling, focusing on the decision-making process to allocate advertising time and space to meet marketing objectives. It outlines the importance, problems, and factors influencing media planning, as well as different levels and types of media scheduling such as continuous, flighting, and pulsing options. Key considerations include internal and external factors, competitor budget, media cost, and organizational image.Advertising Agency and its Working
Advertising Agency and its WorkingAdan Butt
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An advertising agency is an independent business that specializes in creating advertising and promotional plans and materials for clients. It develops marketing strategies, designs advertisements, and purchases ad space in media on behalf of clients. Key departments include account management, creative development, media planning and buying. Advertising agencies in Pakistan operate teams of professionals serving clients in various industries. Common media used include television, newspapers, magazines, outdoor advertising, direct mail, radio, and the internet, each with their own advantages and limitations. Advertising techniques aim to appeal to emotions like fear and needs, use promotions, bandwagon messaging, facts, endorsements, and repetition to influence consumers.Chapter 8 advertising-media-selection- additional
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The document discusses various concepts related to advertising media selection and planning. It covers topics such as media strategies, media planners, buyers and their roles. It also defines key terms like reach, frequency, opportunity to see, gross rating points, cost per thousand, ratings, and impressions. Additionally, it discusses effectiveness of advertisements, advertising objectives, scheduling tactics, media class decisions and target audience considerations. The overall summary focuses on providing an overview of the key aspects and terminology related to advertising media selection and planning.Creativity In Advertising
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The document discusses the role of creativity in advertising, highlighting that creative advertisements are more memorable and effective in building brand communities. It defines creativity as divergent thinking and outlines how to measure it through originality, artistic value, elaboration, synthesis, and flexibility. Ultimately, the effectiveness of an ad relies on a combination of creativity dimensions, not just originality alone.Advertising agency and its functions
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Running a service business? Then you know how messy operations can get.
Youre not selling products. Youre selling time, expertise, and client satisfaction. That means your tools need to handle projects, people, planning, and billing - all in one place.
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Wondering if its a fit?
Join our 1-hour webinar where our Odoo expert Julien will walk you through the power of Odoo for service companies, complete with real-life examples from companies like yours!
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Who Its For:
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Start your Free Trial here: https://ingenimax.ai/What Drives Collectors in Sports and Beyond, and How Mantel is Bringing Them ...
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Non Traditional Advertising
- 1. CATCHING CONSUMERS OFF GUARD! Non-Traditional Advertisements
- 2. Anything that is not TV, Radio, Regular Print or Direct advertising Non-Traditional is designed to cut through the clutter of traditional advertising to grab the attention of customers. Non-Traditional Advertisement:
- 3. Non-Traditional Advertisements Relies on creativity and innovation to get the message heard. Catches consumers off guard with ads that cant be ignored.
- 4. Examples of non-traditional advertisements
- 5. Fedex Kinkos- Office Supplies
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- 22. The End!
Editor's Notes
- #11: *Warning*