Not quite-ignite 27 nov14
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This is a fun, 5 minute presentation about Project Athena, a proposition for a Create Once Publish Everywhere solution at CIPD, UK. HTML, XML, DITA XML, content strategy, taxonomy, metadata, content models
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Not quite-ignite 27 nov14
- 5. 2005 2013
- 7. Infobesity: a cute word for a debilitating condition
- 11. Create Once Publish Everywhere
- 13. structure and meaning publish everywhere CPD VLE WCMS thesaurus course builder content server & publishing platform training app CCMS Format transformation engine e-book PDF (print) PDF (proof, simple design) create once Eh?
- 14. Text ? ?
- 15. 1. XML 2. content models 3. metadata & taxonomy 4. tools & technology
- 16. What¨s XML? What is this XML you speak of? It¨s all Greek to me!
- 17. I am puny HTML! I am mighty XML! I am unconcerned by presentation. No, really! I am puny HTML!
- 19. Research Report foreword about the authors author biography Executive summary key findings main text infographic case study conclusion Content models (Lego bricks)
- 23. Boom boom!
Editor's Notes
- #3: The first information revolution. And for a long time we knew where. Ah, good old print.
- #4: Then along came the Internet. The World Wide Web. And we panicked a bit about how to make our content digital.
- #5: But that was ok because we invented PDF right?
- #6: But we¨re living in the midst of the second information revolution.
- #7: By the end of the year, the number of mobile-connected devices will exceed the number of people on earth But mobile is just one of many destinations for our content, one of many ways our customers want to consume it.
- #8: And boy do we have a lot of content at CIPD.
- #9: And as the number of devices and destinations multiples, so does the amount of content How do we manage it all without going insane? How do we deliver the appropriate bit of information to all of those who might want to consume it, in real time, on the device of their choice, in the format they prefer, digestible in the way that meets their requirements or their personal learning style? And just as the volume of data, of content, gets bigger and bigger on the WWW, so it will at CIPD, as we grow into our new markets, and deliver on our strategic priorities.? Feeling overwhelmed yet?
- #10: And how long will it be before people will expect our content to be delivered to their smart watch, their glasses, their fridge?
- #11: But let¨s not panic just yet.
- #12: We need a superhero to tackle our infobesity crisis. Create Once Publish Everywhere. It¨s a great acronym and a lofty ambition. Single source content that can be published out to all the different destinations.
- #13: And we need a deity to add to our pantheon. Athena, Goddess of Wisdom, the Goddess of War. Project Athena aims to implement a Create Once Publish Everywhere solution at CIPD.
- #14: And this is how we¨re going to do it. OK I know what you¨re thinking. <A>
- #15: OK, so let¨s not talk tech right now. But that¨s not to down play the complexity of the wizardry C because it¨s really very complex! So what¨s the magic dust? What¨s the petrol that makes the engine work?
- #16: The components that will make our content ｀intelligent¨ C able to be found, built, re-purposed, and output to multiple channels, devices, platforms are XML content models and metadata & taxonomy The first three are related to the content. They are the ｀petrol¨ for the ｀engine¨ that is the publishing tools and systems we¨ll be building.
- #17: So what is XML?
- #18: XML is HTML on steroids More structure, more semantics, more power <A> XML is not concerned with presentation. Other bits of mark up and technology take the instructions encoded in the XML (the metadata) to deliver the content in a specific way according to the audience accessing the content, the device its being accessed on .
- #19: And we¨re using extra special XML - DITA XML It¨s agile, intelligent, flexible, and more strategic. More like Rosie the riveter than Arnie the Terminator C fighting the war against chaotic content
- #20: And central to all of this work is the content model. Think of it as a way of organising content into intelligent ｀chunks¨ (like lego bricks). So that it might be managed, re-used and re-assembled.
- #21: The third component is metadata and taxonomy. So what¨s metadata? Data about data. Everyone¨s heard this right. Yawn
- #22: This one¨s a lot more inspirational.
- #23: BTW If anyone¨s wondering what to buy me for Christmas! Metadata tells software programs how to handle the content. It makes computers ｀smart¨.
- #24: So what¨s taxonomy? Hang on a minute! I said taxonomy, not taxidermy. <A>
- #25: Taxonomy is the words we use to describe ourselves, and the areas in which we operate. It is fundamental to our ability to organize and search our content. To make connections between customers¨ experiences and preferences and the content we deliver to them. To make connections between related pieces of content, to build a collaboration of ideas. Because ｀Chance favours the connected mind¨.
- #26: So that¨s it folks. A whistle stop tour of Project Athena. Any questions feel free to come and ask. (That¨s Greek for ｀the end¨ btw)