Notes on Mobile UX

Jul 1, 20130 likes1,082 views

thoughts on Mobile and the shift it represents compared to classic web layouts, which were derived from print but had their own morphology. Concludes with a few notes on how to optimize designs for mobile platforms.

Giles Phillips - @gilesphillips
Notes on mobile UX

The concepts map,
but the design isn’t
optimized

Newspapers have
pretty large viewports
You can fit lots of content

HEADER + GLOBAL NAV
PAGE HEADLINE
SECONDARYNAV
SIDEBARNAV
annoying message!!

Newspapers are also highly mobile
But sort of hard to read this way...

mobile devices have created a
revolutionary new medium

KVM (Keyboard, Video, Mouse)
is a transitional interface

Mobile is more natural: touch & voice inputs
Carried on the body, mobile extends us
We’ve become Cyborgs

mobile is disrupting the user experience:
design paradigms,
constraints,
metaphors

Design is creation for use
Design has intent
Expressing intent as simply as possible
is good design
OPTIMIZE

OPTIMIZING MOBILE UX - PERFORMANCE
• Load times are just as important as ever
• Minimize payload - including using the UX to
break up requests
• Perceived performance as an element
of your user experience

OPTIMIZING MOBILE UX - CONTEXT OF USE
• Map your user scenario & touchpoint
• Design for a 1-minute timebox
• Divided attention, not sustained attention
• Mobile usage is not about engagement
- Usage tends to be destination-driven
- The completion of a specific task
- Responding to an alert or checking update

OPTIMIZING MOBILE UX - CONTENT
• Diﬀerent labels work better on mobile
• Always be succinct
• Map or storyboard your content along a linear
sequence

Lazaro is a creative director, art director, and designer based in Seattle, WA with over 15 years of experience leading creative teams and projects. He has worked in agencies developing digital experiences and campaigns for clients across many industries including Microsoft, Amazon, T-Mobile, and History Channel. Lazaro's areas of expertise include creative strategy, user experience design, graphic design, and creative leadership.

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Notes on Mobile UX

1. Giles Phillips - @gilesphillips Notes on mobile UX

2. Web pages are clickable newspapers

3. The concepts map, but the design isn’t optimized

4. Newspapers have pretty large viewports You can fit lots of content

5. HEADER

6. HEADER + LOGO PAGE HEADLINE IMAGE AND CAPTION COLUMN COLUMN COLUMN COLUMN important messaging

7. HEADER + LOGO + GLOBAL NAV PAGE HEADLINE IMAGE AND CAPTION SECONDARYNAV COLUMN COLUMN SIDEBARNAV important annoying message

8. HEADER + GLOBAL NAV PAGE HEADLINE SECONDARYNAV SIDEBARNAV annoying message!!

10. Newspapers are also highly mobile But sort of hard to read this way...

11. Too bad this doesn’t fold up

12. mobile devices have created a revolutionary new medium

13. KVM (Keyboard, Video, Mouse) is a transitional interface

14. Somewhere between dials and knobs...

15. ...and natural human interaction

16. Mobile is more natural: touch & voice inputs Carried on the body, mobile extends us We’ve become Cyborgs

17. mobile is disrupting the user experience: design paradigms, constraints, metaphors

18. Design is creation for use Design has intent Expressing intent as simply as possible is good design OPTIMIZE

19. OPTIMIZING MOBILE UX - FORM FACTOR • Small viewport = limited screen real estate - Old nav paradigms not efficient, use new lighter models - Shorten content for affordances and headings • Make your aﬀordances big (40x40px +10 px) • Hovers = fail • Popups stink • Reference the platform interface guidelines

20. OPTIMIZING MOBILE UX - PERFORMANCE • Load times are just as important as ever • Minimize payload - including using the UX to break up requests • Perceived performance as an element of your user experience

21. OPTIMIZING MOBILE UX - CONTEXT OF USE • Map your user scenario & touchpoint • Design for a 1-minute timebox • Divided attention, not sustained attention • Mobile usage is not about engagement - Usage tends to be destination-driven - The completion of a specific task - Responding to an alert or checking update

22. OPTIMIZING MOBILE UX - CONTENT • Diﬀerent labels work better on mobile • Always be succinct • Map or storyboard your content along a linear sequence

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Notes on Mobile UX

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Notes on Mobile UX