Here is a network marketing presentation I did at Northeastern University in July 2009. If you would like me to present to your company/ school please contact me.
2. It is an INTRICATE SYSTEM. Building a network of customers and business builders by implementing effective marketing techniques, to build a more effective, leveraged, and empowered business. Network Marketing has changed the way we move products, services and/or people.
3. Social Networks Facebook, Twitter, MySpace Marketing Networks - Sports, Movies, Music Distribution Networks Political, Retail, Drug Trade Dating Networks Match, E Harmony, Lunchdates
4. Warren Buffett Networked to build investments. Bill Gates Networked to build software. Ray Kroc Networked to build the worlds first fast-food franchise. Bernard Madoff Well, you know what he networked for
5. NETWORK MARKETING EVOLUTION Interesting trend: MANUFACTURING DISTRIBUTION In the 60s through the 80s 80% 20% From the 90s through today 20% 80% Businesses have knocked out all the middle men, thereby keeping costs low; which is from MANUFACTURER directly to the CONSUMER .
6. All companies that are still in business today NETWORK. Businesses have to change and adapt to new realities if they want to survive. Old paradigms no longer apply, especially in a world of technological advances and a selective marketplace that is demanding increased individual attention and product choice. The era of mass production and mass advertising has run its course. Through information technology such as social networking, businesses SUSTAIN their network. The information age has enabled us to create a global community (i.e. to reach a market, expand distribution).
7. Insurance Company Franchise Corporation Regional Sales Manager Agents/Brokers Master Franchisers District Sales Manager Sales Representative Local Franchise Local Sales Territory Horizontal Marketing is an organizational structure that most businesses use.
8. Vertical Marketing is an organizational structure that provides an environment in which there is an economic synergy between the people participating throughout the entire enterprise.
9. You change networks as you go through life. We are all part of networks changing business as a global community. After ONE-TO-ONE marketing, what will be the next stage of the network marketing evolution?