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New York Enterprise Report Draft
Overview Thinly-capitalized magazine and event company started in 2003 Focused on serving the small business market in tri-state area No direct competition serving this niche Magazine advertising revenue and pages growing by double digits Event business thriving; revenue almost doubled last 2 years Existing advertisers view audience as a community 06/03/09 Confidential
Investment Opportunity Build first class, multi platform media company Leverage existing company management with experienced media professionals Tap large and underserved market segment with proven loyalty to products Exploit multi-channel, multi-source revenue model by providing clients multiple access points Digital, print, events National, local, franchise ad budgets 06/03/09 Confidential
Team Rob Levin Founder, Editor-in-Chief, and Publisher NY Enterprise Report CEO, Profile Pursuit, custom magazine publisher CFO, PenOp, a software developer Mike Dukmejian  27 years Time Inc.  Most recently group publisher of Fortune, Money, and CNN Money.com group Extensive experience in advertising, sales and marketing in both print and digital Michael Loeb Founder and CEO, Loeb Enterprises  business lab Co-Founder and CEO Synapse Group  direct marketer sold to Time for $700 million Time Inc. Executive in Circulation Marketing 06/03/09 Confidential
Market Opportunity 500,000-600,000 small businesses in New York tri-state area Lack of access to vital resources and information 80% of all businesses are small business; make 80% of new hires No media currently serving market on a local basis, yet highly desirable by advertisers 06/03/09 Confidential
Competitive Analysis No media directly serving market 06/03/09 Confidential
Current Products Magazine Current controlled circulation of 23,000, 12 times a year Offers advice and guidance to small business owners as well as profiles of local successful entrepreneurs Digital Content site and newsletter; 4,000 uniques per month Events 7 networking and panel events per year 06/03/09 Confidential
Revenue Models Print Ad sales (national, local, franchise) Digital Advertising, directory listings, webinars, video Event Sponsorship, attendee fee 06/03/09 Confidential
Strategy Enhance look and design of media properties Build out digital capabilities Expand magazine circulation to 100,000 Build advertising revenue from 3 separate ad markets: national, local and franchise Penetrate new cities 06/03/09 Confidential
Ad Sales Proven interest by major brands 06/03/09 Confidential National Time Warner Wachovia Verizon Wireless JP Morgan Chase USPS The Hartford Local Net @Work Micro Office Solutions Entrepreneurs Organization (NYC) M5 Networks Inc. Skyline Displays Manhattan
Financial Projections 06/03/09 Confidential
Use of Proceeds 06/03/09 Confidential
Investment Terms $3 million pre-money valuation Raising $3 million in series A financing Minimum $500,000 investment? 06/03/09 Confidential
 in conclusion Business that will generate $19.1 million in revenue, $4.9 million net income by 2013 Sizeable digital revenue Top tier talent pursuing underserved but desirable market Proven ability to attract advertising from top companies Based on income and 10.5x multiple, expected 5 year ROI of 8.6x 06/03/09 Confidential
Ad

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Ad

Ny Report Deck.6.21

  • 1. New York Enterprise Report Draft
  • 2. Overview Thinly-capitalized magazine and event company started in 2003 Focused on serving the small business market in tri-state area No direct competition serving this niche Magazine advertising revenue and pages growing by double digits Event business thriving; revenue almost doubled last 2 years Existing advertisers view audience as a community 06/03/09 Confidential
  • 3. Investment Opportunity Build first class, multi platform media company Leverage existing company management with experienced media professionals Tap large and underserved market segment with proven loyalty to products Exploit multi-channel, multi-source revenue model by providing clients multiple access points Digital, print, events National, local, franchise ad budgets 06/03/09 Confidential
  • 4. Team Rob Levin Founder, Editor-in-Chief, and Publisher NY Enterprise Report CEO, Profile Pursuit, custom magazine publisher CFO, PenOp, a software developer Mike Dukmejian 27 years Time Inc. Most recently group publisher of Fortune, Money, and CNN Money.com group Extensive experience in advertising, sales and marketing in both print and digital Michael Loeb Founder and CEO, Loeb Enterprises business lab Co-Founder and CEO Synapse Group direct marketer sold to Time for $700 million Time Inc. Executive in Circulation Marketing 06/03/09 Confidential
  • 5. Market Opportunity 500,000-600,000 small businesses in New York tri-state area Lack of access to vital resources and information 80% of all businesses are small business; make 80% of new hires No media currently serving market on a local basis, yet highly desirable by advertisers 06/03/09 Confidential
  • 6. Competitive Analysis No media directly serving market 06/03/09 Confidential
  • 7. Current Products Magazine Current controlled circulation of 23,000, 12 times a year Offers advice and guidance to small business owners as well as profiles of local successful entrepreneurs Digital Content site and newsletter; 4,000 uniques per month Events 7 networking and panel events per year 06/03/09 Confidential
  • 8. Revenue Models Print Ad sales (national, local, franchise) Digital Advertising, directory listings, webinars, video Event Sponsorship, attendee fee 06/03/09 Confidential
  • 9. Strategy Enhance look and design of media properties Build out digital capabilities Expand magazine circulation to 100,000 Build advertising revenue from 3 separate ad markets: national, local and franchise Penetrate new cities 06/03/09 Confidential
  • 10. Ad Sales Proven interest by major brands 06/03/09 Confidential National Time Warner Wachovia Verizon Wireless JP Morgan Chase USPS The Hartford Local Net @Work Micro Office Solutions Entrepreneurs Organization (NYC) M5 Networks Inc. Skyline Displays Manhattan
  • 12. Use of Proceeds 06/03/09 Confidential
  • 13. Investment Terms $3 million pre-money valuation Raising $3 million in series A financing Minimum $500,000 investment? 06/03/09 Confidential
  • 14. in conclusion Business that will generate $19.1 million in revenue, $4.9 million net income by 2013 Sizeable digital revenue Top tier talent pursuing underserved but desirable market Proven ability to attract advertising from top companies Based on income and 10.5x multiple, expected 5 year ROI of 8.6x 06/03/09 Confidential