Freecycle is a nonprofit organization that promotes waste reduction by allowing members to post unwanted items online that can be picked up and reused by other members for free. Started in 2003, it now has over 2.7 million members in 75 countries who have collectively diverted over 225 tons of items from landfills daily. The Ottawa Freecycle group has over 21,000 posted items since 2004, with over 105 tons of items being successfully redistributed among members. Basic rules for the group are that all items must be free, legal, and appropriate for all ages with no alcohol, tobacco, firearms, drugs or political/spam posts allowed.