OldSchool.NewSchool
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This document contrasts the old school and new school approaches to innovation, marketing, and operations. The old school uses quantitative marketing tools and traditional models to bring products to market, focuses on operations skills like supply chain management, and emphasizes personal command and control leadership. The new school advocates using ethnographic observation and iterative prototyping to understand customers, co-creating with customers and managing creative teams, and rapidly adapting models to cross from early adopters to the mass market.
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The document discusses the critical relationship between innovation and strategy, emphasizing that businesses must integrate innovation into their strategic frameworks to remain competitive. It presents a framework for executing innovation through co-creation, leveraging insights from customers and employees to drive new market opportunities. Additionally, it discusses case studies, particularly from Metro de Madrid, illustrating successful innovation executions that enhance customer experiences and operational efficiency.New Product Development Cost Assessment PowerPoint Presentation 際際滷s
New Product Development Cost Assessment PowerPoint Presentation 際際滷s際際滷Team
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The document provides a detailed cost assessment for new product development, including production and operation costs, cost center analysis, and marketing strategies. It outlines various cost items, along with a cost-benefit analysis of media tactics aimed at promoting the product. Additionally, it emphasizes the importance of adapting strategies to maximize audience engagement and conveys the mission and team behind the endeavor.Designing the Future of Business
Designing the Future of BusinessHyperloop Transportation Technologies Inc
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The document outlines a business design program that combines innovation through design thinking with essential business skills, aimed at pre-MBA students. It covers various modules focused on business models, marketing, operations, and financial management, using case studies from companies like Apple and Procter & Gamble. The program runs from May to July 2009, allowing students to explore different aspects of innovation while fostering co-created value and customer-centric approaches.Archpoint consulting brochure 1
Archpoint consulting brochure 1Greg Davison
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ArchPoint Consulting helps organizations improve performance through strategic planning, brand and marketing services, change management, sales effectiveness, and supply chain optimization. They have a 97.6% repeat business rate due to delivering measurable results for clients. Their OGSM methodology aligns business elements and guides clients through an executable strategic planning process. ArchPoint consultants have over 20 years of industry experience to understand clients' challenges and drive significant, sustainable changes.Loida's at the core
Loida's at the coreLoida Rosario
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Loida Rosario has launched a new blog called www.intothecore.com that focuses on marketing strategy and innovation. The blog will discuss how marketing functions must be integrated with other business areas and cannot operate in isolation. It will also explore innovation as a disciplined process rather than just sparks of creativity. The blog aims to provide insights into aligning marketing, strategy, multicultural efforts, and social/digital communications at the core of business operations.Ad
OldSchool.NewSchool
- 1. marketing vs. operations biz plans A New School of Thought A new world requires a new approach to innovation. Use static quantitative marketing tools, relying on survey data and demographics Learn operations skills such as managing a supply chain Use dynamic ethnographic observation to understand customers in their natural habitats Learn how to iteratively prototype business systems up and down the value chain Learn public speaking, employee command/ control, receive personal coaching Use traditional models to bring products and services to market Learn how to co-create with customers, manage creative teams and accept feedback Use a broad range of models to rapidly cross the chasm from early adopters to mass market Leadership old school new school 息2015 Marketsquare Worldwide, LLC 揃 info@msq.co 揃 (404) 386-4564 Executive Education A collaboration of Marketsquare Worldwide and Duke University Innovation & Entrepreneurship