Market appraisal full ppt in 13 slides
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The document discusses factors to consider for market appraisal of projects including profit earning capacity, pros and cons, and screening. It describes how market appraisal can increase earnings and reputation, generate competition, attract customers, and introduce new techniques for an organization. Key steps in market surveys are defined as defining the target population, selecting sample size, developing questionnaires, recruiting and training staff, obtaining and analyzing information. Characteristics of the market that are analyzed include demand, price, supply and competition, distribution methods, consumers, government policy. Methods of demand forecasting mentioned are qualitative, time series, and casual methods.
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MARKETING MANAGEMENT: A SOUTH ASIAN PERSPECTIVE BY-PHILIP KOTLER
(14 EDITION)__ CHAPTER 3[SCANNING THE MARKETING ENVIRONMENT, FORECASTING DEMAND, AND CONDUCTING MARKETING RESEARCH]
DISCLAIMER
These slides were created by AJEET KUMAR, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)
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- Autonomy, Teams and Tension
- Oliver Randall & David Bovis
- Own Your Autonomy
Oliver Randall
Consultant, Tribe365
Oliver is a career project professional since 2011 and started volunteering with APM in 2016 and has since chaired the People Interest Network and the North East Regional Network. Oliver has been consulting in culture, leadership and behaviours since 2019 and co-developed HPTM速an off the shelf high performance framework for teams and organisations and is currently working with SAS (Stellenbosch Academy for Sport) developing the culture, leadership and behaviours framework for future elite sportspeople whilst also holding down work as a project manager in the NHS at North Tees and Hartlepool Foundation Trust.
David Bovis
Consultant, Duxinaroe
A Leadership and Culture Change expert, David is the originator of BTFA and The Dux Model.
With a Masters in Applied Neuroscience from the Institute of Organisational Neuroscience, he is widely regarded as the Go-To expert in the field, recognised as an inspiring keynote speaker and change strategist.
He has an industrial engineering background, majoring in TPS / Lean. David worked his way up from his apprenticeship to earn his seat at the C-suite table. His career spans several industries, including Automotive, Aerospace, Defence, Space, Heavy Industries and Elec-Mech / polymer contract manufacture.
Published in Londons Evening Standard quarterly business supplement, James Caans Your business Magazine, Quality World, the Lean Management Journal and Cambridge Universities PMA, he works as comfortably with leaders from FTSE and Fortune 100 companies as he does owner-managers in SMEs. He is passionate about helping leaders understand the neurological root cause of a high-performance culture and sustainable change, in business.
Session | Own Your Autonomy The Importance of Autonomy in Project Management
#OwnYourAutonomy is aiming to be a global APM initiative to position everyone to take a more conscious role in their decision making process leading to increased outcomes for everyone and contribute to a world in which all projects succeed.
We want everyone to join the journey.
#OwnYourAutonomy is the culmination of 3 years of collaborative exploration within the Leadership Focus Group which is part of the APM People Interest Network. The work has been pulled together using the 5 HPTM速 Systems and the BTFA neuroscience leadership programme.
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APM event hosted by the South Wales and West of England Network (SWWE Network)
Speaker: Aalok Sonawala
The SWWE Regional Network were very pleased to welcome Aalok Sonawala, Head of PMO, National Programmes, Rider Levett Bucknall on 26 February, to BAWA for our first face to face event of 2025. Aalok is a member of APMs Thames Valley Regional Network and also speaks to members of APMs PMO Interest Network, which aims to facilitate collaboration and learning, offer unbiased advice and guidance.
Tonight, Aalok planned to discuss the importance of a PMO within project-based organisations, the different types of PMO and their key elements, PMO governance and centres of excellence.
PMOs within an organisation can be centralised, hub and spoke with a central PMO with satellite PMOs globally, or embedded within projects. The appropriate structure will be determined by the specific business needs of the organisation. The PMO sits above PM delivery and the supply chain delivery teams.
For further information about the event please click here.
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Market appraisal full ppt in 13 slides
- 1. PRESENTED BY LOKESH SHUKLA MBA iipm lokeshshukla24@gmail.c om MARKET APPRAISAL
- 2. INTRODUCTION
- 3. FACTORS FOR MARKET APPRAISAL PROFI T EARNING CAPACITY OF PRODUCT PROS & CONS SCREENING
- 4. MARKET APPRAISAL FOR PROJECTS INCREASE THE EXPECTED EARNINGS OF AN ORGANISATION. IMPROVES THE REPUTATION OF A BUSINESS. GENERATES SENSE OF COMPETITON . ATTRACTS NEW CUSTOMERS. INCLUDES NEW TECHNIQUES .
- 5. THE IMPORTANCE OF CUSTOMERS NEED QUALITY PRICE
- 6. MARKET SURVEY MARKET SURVEY IS A COLLECTION OF DATA AND INFORMATION FROM A SAMPLE OF CUSTOMERS AND POTENTIAL CUSTOMERS.
- 7. STEPS IN MARKET SURVEY DEFINING THE TARGET POPULATION SELECTING THE SAMPLING SIZE DEVELOPING QUESTIONNAIRE RECRUITING AND TRAINING THE STAFFS OBTAINING INFORMATION SCRUTINISING ANALYSING AND INTERPRETING
- 8. CHARACTERISTICS OF THE MARKET DEMAND OF THE PRODUCT PRICE FALLING DEMAND ANALYSIS DISTRIBUTION METHODS CONSUMERS SUPPLY AND COMPETITON GOVERNMENT POLICY
- 9. DEMAND FORECASTING QUALITATIVE METHOD TIME SERIES METHOD CASUAL METHOD
- 10. QUALITATIVE METHOD EXECUTIVE METHOD DELPHI METHOD
- 11. TIME SERIES METHOD TREND PROJECTION METHOD MOVING AVERAGE METHOD
- 12. CASUAL METHODS END USE METHOD