One time
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This document analyzes the target audience for Justin Bieber's "One Time" music video. It begins by profiling the target audience as primarily white females aged 14-18 from lower socioeconomic classes. It then discusses how the video portrays Bieber achieving self-actualization through safety, love/belonging, and esteem. The general lifestyle of the target audience is described as socializing with friends and enjoying popular culture. The video appeals to audiences through Bieber's appearance, status as a famous artist, and portrayal of an aspirational lifestyle. It offers gratifications related to personal relationships, identity, diversion from reality, and keeping up with trends.
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This document discusses audience profiles for music videos and theories. It provides information on:
- Uses and Gratification theory which suggests audiences actively engage with media to fulfill certain needs.
- Young and Rubicam's audience classifications including mainstreamers, aspirers, succeeders, individualists, and reformers.
- Mosaic classifications which more specifically define audiences.
- Stuart Hall's encoding/decoding theory that the meaning of a message depends on the receiver's interpretation. He described different types of readings including preferred, oppositional, and negotiated readings.
- Ien Ang's view that audiences can have cultural discussions even around content seen as trivial.
It then provides profiles for the OneAudience Profile & Theory
Audience Profile & Theory Magdalena Zygmunt
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This document discusses audience profiles for music videos using various theories. It analyzes the audiences of two music videos - Beyonc辿's "Yonc辿" and Ed Sheeran's "Sing" - through the lenses of age, gender, race, occupation, demographics, psychographics, geography, and reception theory. The analysis suggests "Yonc辿" targets a younger, urban, lower-middle class audience interested in following trends, while "Sing" depicts a range of ages but focuses on middle-aged men. Overall, the document examines how audience characteristics can be inferred from visual and narrative elements in music videos.Defining your audience
Defining your audienceclaireebone
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The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction, and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and teenagers who access music videos online. The document concludes the target audience for the video would be the "aspirers" category of teenagers and young adults influenced by social trends.Defining your audience
Defining your audienceclaireebone
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The document discusses defining the target audience for a music video by Childish Gambino. It explores research on audience demographics and psychographics to determine which groups would most enjoy and interact with the video. Research on users and gratifications theory indicates people use media for information, identity, social interaction and entertainment. Surveys of media consumption patterns in the UK suggest the target audience for pop-rap music includes students, young adults, and those in lower social grades who access music primarily through online videos like YouTube. The document concludes the target audience for the video would be the "aspirers" category of influenced teenagers and young adults.New target audience
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This document analyzes the target audience for a music video by examining the profile of Kanye West and research into his existing fan base. It identifies that the target audience is likely to be 57% male and 43% female, aged 18-35, with diverse ethnicities. Psychographic profiles show Kanye West's audience is likely to be aspirers, mainstream consumers, and strugglers. A survey of 20 people provides additional insights into preferred music video genres and memorable videos. The document concludes with recommendations on how to attract and address this identified target audience in the new music video.Target audience media
Target audience mediadomball2
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This document analyzes the target audience for a music video being produced by Dominic Ball and Harry Longman. It identifies the target audience as being predominantly male aged 18-35, from diverse ethnic backgrounds belonging to socioeconomic classes E-B. Psychographic profiles show the target audience can be described as "Aspirers, Mainstream, and Strugglers." A survey of 20 people and mood board were used to understand preferences around music video genres, consumption habits, and memorable elements to include in the video. The document proposes addressing this audience with a conceptual narrative storyline, inclusion of male-oriented subjects, modern visuals, and city filming locations.Audience Psychographics & Demographic profile
Audience Psychographics & Demographic profileMayaShehata
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The primary target audience for the music video are males and females ages 13 to 30 who are experiencing issues like breakups and relationships. A secondary audience includes those younger than 13 influenced by media and those older than 30 still seeking love. The indie pop genre targets ages 15-25 who connect to independence. Psychographic traits include identifying with the artist's personality, recently going through a breakup, and liking dates. The video aims to target "strugglers" seeking escape and those in the lower social classes. Using a male perspective on a breakup allows the narrative to relate to both female and male audiences.Justin Bieber Analysis
Justin Bieber Analysismelmedia11
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The document analyzes how two Justin Bieber music videos, "Where Are Now" featuring Skrillex and "What Do You Mean?", provide a platform for Justin Bieber to reinvent himself to his target audience. In "Where Are Now", the video uses graphics and voyeuristic camera work to portray Bieber as a more serious artist. "What Do You Mean?" shows Bieber in ordinary situations with an adult woman to seem more mature and increase his target age range. Both videos aim to reform Bieber's image through their visual techniques, narratives, and representations of Bieber.The Target Audience
The Target AudienceRkaur1199
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This document discusses targeting the audience for a rap music video. It will be important to define a clear target audience to influence the style and messaging of the video. The target audience for rap music typically includes younger males, ages 15-24, from lower socioeconomic backgrounds who identify with themes of rising from poverty. Psychographic profiling suggests rap appeals most to "aspirers," those seeking self-improvement and who consume high status brands. By considering both demographics and psychographics, the video can be designed to appeal to younger audiences using media convergence and incorporate unique styles to attract "aspirers." However, there may be primary, secondary and tertiary audiences that react differently.Love the way you lie!
Love the way you lie!Betty10
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This document analyzes the target audience and appeal of the music video for "Love the Way You Lie" by Eminem featuring Rihanna. The target audience is identified as female, Caucasian, aged 16-24 who are students or unemployed. The music video would appeal to this audience because it depicts a destructive relationship that viewers could relate to personally. It also stars popular artists Megan Fox and Eminem collaborating with Rihanna. The scenes take place in typical settings for rap/R&B videos like bars and include elements like alcohol and fire.Description of my target audience
Description of my target audienceDiviniaGriffiths
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The document discusses the target audience for a music video being produced. The target audience is 15-25 year olds, with a focus on females as the song is sung from a female perspective. Most of the target audience will be students with part-time jobs and limited income, so the free distribution of the video on YouTube is ideal. They will likely enjoy popular artists like Beyonce, Usher, and Ciara, as well as movies and TV shows trending with teenagers. The goal is for the narrative video's relatable story of a teenage girl seeking a guy's attention to provide escapism and enjoyment to the audience.A2 Target Audience Presentation
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This document provides information about the rapper Jay-Z to define his target audience for a presentation. It discusses Jay-Z's background, success, and collaborations. It then analyzes Jay-Z's changing audience demographics from focusing on African Americans to a more mainstream, diverse audience. The document also identifies several psychographic profiles that resonate with Jay-Z's music and image, including The Explorer, The Aspirer, and The Succeeder. It matches various artists with each psychographic profile based on the artists' styles and personas. The document concludes that Jay-Z's song "Young Forever" would appeal to The Aspirer psychographic due to its themes of youth and status, as well asA2 Target Audience Presentation
A2 Target Audience PresentationHarryB3123
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This document provides information about the rapper Jay-Z to help target an audience for a presentation about him. It discusses Jay-Z's background and success as a rap artist and businessman. It then examines Jay-Z's target demographics, noting that his audience has expanded from an initial niche to a more mainstream following as his popularity and collaborations have increased. The document also includes descriptions of seven psychographic profiles and provides examples of artists that align with each profile to help identify which profiles would be most receptive to Jay-Z's music.Description of target audience
Description of target audiencelynettecarty
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The target audience for the music video is teenagers and young adults aged 16-25. It will appeal to both males and females, as alternative rock has grown in popularity across demographics. The video aims to represent the D and E social classes, including students and those with low incomes or part-time jobs. It also targets "Thinkers" and "Strugglers" according to the VALS framework - those interested in social issues and able to access the video online freely. The intended audience enjoys shows like Skins and films across genres, and identifies with rock music acts like Green Day and Oasis. The video hopes to satisfy social and esteem needs by allowing viewers to relate to characters and issues in the narrative andTarget audience
Target audienceChloe Mills
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The document discusses target audiences and subcultures in music. It explains that pop music appeals to a mainstream audience who follow trends, while alternative music attracts more individualistic listeners who challenge social norms. It also outlines three common demographic groups targeted in media: baby boomers, Gen-Xers, and millennials. The document then reviews several theories about how audiences interact with media, including the hypodermic model where audiences passively accept messages, and uses and gratification theory where individuals choose media to fulfill personal needs. Finally, it discusses the target audience for a Bring Me the Horizon music video as fans over 16 who want a controversial, memorable video.Untitled
UntitledAnnieRose95
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Music videos are primarily made and used as a marketing device to promote the sale of music. They allow artists to engage audiences with the song's meaning and narrative. Having an online presence through YouTube is important for widening an artist's audience and exposure. Successful music videos like Beyonce's "Crazy in Love" and Justin Bieber's "Baby" helped propel their songs to commercial success through compelling visuals and viral popularity online. Creative music videos that entertain, educate, or inform audiences are important for convincing people to purchase and support an artist's music.Audience profile
Audience profileChloe Howcroft
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- The target audience for the music video is young people ages 16-25, predominantly female, living in urban areas. They are still in school or have part-time jobs and rely somewhat on parents.
- The protagonist will be an Indian female to represent diversity, while the band will mostly be white males. Scenes will be filmed in diverse areas of London.
- The audience identifies as independent and individualistic. They enjoy socializing and music events for diversion and escapism.Presentation 5
Presentation 5Katie Emily
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Justin Bieber's new album "Purpose" promotes a more mature image through a minimal black and white album cover showing his face and body art. The album's songs discuss love, heartbreak, and owning up to past mistakes. This narrative is continued in the black and white music video that features intimate scenes with various women. Bieber's website complements the album with its similar black and white coloring and prominent display of the "Purpose" name. Together, these products present a cohesive message that Bieber has a new purpose in life found through love while still appealing to his core audience.Ad
One time
- 1. Audience Profile To Justin Bieber - One Time Made By Faheem Patel Luqmaan Adam Hawa Lorgat
- 2. G-R-A-S-S Grass stands for the type of audience your media product is aimed at. The G in grass stands for gender and in this case the gender that this music video is aimed at the female population. The R is grass stands for race and this music video is aimed at particularly the white proportion of the public as the majority of the people used in the music video is white including Justin Bieber. The A in grass stands for age this video is aimed at girls aged 14 - 18 as Bieber is a teenage boy and also the performers used in the video where of similar age and therefore this would appeal to people of this age range. The S - S part of grass stands for Socio economic Status and this means their position in society which includes their income and status e.g. upper class. This video is particularly aimed at people belonging to the groups D and E which is the unemployed and the lower working class.
- 3. Psychographic Profiling T his music video applies three of the five needed concepts for a human being to reach self actualization with their selves. The first concept beginning from the bottom of the pyramid that is applied in this video is safety and this because Bieber has security of employment, resources, health and property and according to Maslow this aspects are needed by every human being. Secondly the next factor which this video applies in terms of psychographic profiling is Love/Belonging as it is made clear numerous times that Bieber is secure in friendships, family and also sexual intimacy. This is shown as he is at a party where there are numerous people of all kinds showing a keen interest in Bieber ranging from boys (friends) to girls (sexual intimacy) and also there is a sense of belonging as he is welcomed by everyone (family.) The third concept which this music video applies from Maslows hierarchy of needs is Esteem as Bieber is shown off to be confident have a lot of achievement and also earned the respect of others. This is shown off as it is made clear the flat he is in is owned by him along with the swimming pool etc. This is a big achievement for someone of such a young age. The respect of others is also heavily outlined as a really big star (usher) is included in the video this heavily outlines status and also the fact that Bieber has earned the respect of some big names.
- 4. General lifestyle This is how the general audience will live. The audience of this music video will be teenagers and therefore most of them will be either students or lower working class (unqualified workers.) However, they would enjoy to socialize with friends attend parties, concerts etc. They will be interested in the latest tech such as phones, music, ipods, laptops, fashion etc. Their current status would be living with their parents or just starting university and therefore, this type of music video will grab their interest.
- 5. Audience Appeal Appearance - The appearance of the artist used appeals to the audience examples being, clothes, looks, hair etc. All this grabs the audiences interest. Status - The status of this artist is also another factor that grabs the audience because he is well known he has wealth (his flat, money etc.) Also his contacts as Usher appears in the video which amplifies his appeal as well as grabbing usher fans to watch this video. Aspirers are the type of audience which this video would most appeal to because they want the life style that is portrayed in this video.
- 6. What does it offer to the audience? (uses and gratifications theory) The gratifications theory consists of four categories, personal relationships, personal identity, diversion and surveillance. Firstly personal relationships are all about how people interact with each other examples being a group of close friends holding facebook parties etc. Next personal identity which is creating an image of yourself for others to see e.g. the type of clothes that you wear the way you style your hair, the way you act etc. Is getting away from reality (escapism) which is listening to the music to relax and forget about your worries and everything in general. Surveillance is keeping up with the latest trends, stories, fashion and news which lets you keep tabs on people and events and not fall behind with the dynamics of society.