The document discusses online regulation and effective regulatory engagement with the UK Office of Fair Trading (OFT). It provides an overview of the OFT's remit, priorities, and enforcement powers. Typical infringements involve issues like unfair terms in consumer contracts, misleading advertising practices, and failures to deliver goods or provide refunds. The document advises engaging early and strategically with OFT investigations to ensure the process is being followed properly. Proactive engagement can help determine if and how the OFT has a duty to act regarding certain issues. Questions from attendees are invited at the end.