OnlineAssignment on Digital Magazine
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This document discusses the advantages of digital magazines over print magazines. Some key advantages mentioned include lower production and distribution costs for digital magazines, the ability to reach a global audience instantly, interactive elements like hyperlinks, and the ability to track user engagement and measure advertising effectiveness. Digital magazines are also more environmentally friendly by reducing paper usage and waste. Overall, digital magazines provide publishers and readers greater flexibility and opportunities compared to traditional print formats.
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take the time to do some research, create an editorial plan and set up a publishing
template, you will greatly increase your chances of success.
1. Digital publishing technology
There are many good technologies to publish a digital magazine.
2. One issue or regular publication
There is a big difference between one time publication and regular magazine. There is
also a difference between weekly magazine and annual magazine. First thing is the
collection of good content. If you decide to publish your magazine regularly, you
have to plan how to get the content many months ahead. You have to be sure that you
will be able to maintain quality. Secondly, think about readers, how often they will be
willing to read your pieces. And the third, you have to know that there are different
expectations from weekly magazine and annual one.
3. The magazine title
When we are going to publish a magazine, we should consider its name. Its title
should consist of two parts: magazine name and issue (e.g. 1/2015, April 2015, Spring
2015).We have to keep our title short and easy to remember. We can name your
magazine the way we like, but there are three most popular approaches:
[Your company] [Popular form of publication]: Your Company Bulletin, Your
Company Magazine, Your Company Review etc.
Title connected with the subject of your magazine: IT in Agriculture, Home
Decorations, and Backpacking etc.
Abstractive title, but somehow connected with the subject of your magazine: Agro IT,
Home Decor, My route.
4. Organizing content in the magazine
Content is the most important part of a magazine. It is to be or not to be of the
magazine. We have to think what kind of content is attractive to the readers. In most
situations the content should be various: regular articles, interviews, personal](https://image.slidesharecdn.com/onlineassignment-sinsha-151025171744-lva1-app6891/85/OnlineAssignment-on-Digital-Magazine-10-320.jpg)
OnlineAssignment on Digital Magazine
- 1. 1 K.T.C.T COLLEGE OF TEACHER EDUCATION THOTTAKKADU P.O, KALLAMBALAM, THIRUVANANTHAPURAM B. Ed Course 2014-2015 SEMESTER 2 ONLINE ASSIGNMENT EDU 10.2: Techno-Pedagogic Content Knowledge Analysis- English Name of Trainee...Sinsha.S.S..................................................................... Reg.No.....16514369013...................Year......2014-2015............................. Subject....English......................................................................................... Certified bonafide record of......Sinsha.S.S................................................... RegisterNo........16514369013...........for the year 2014-2015. Examiner Principal Lecturer
- 2. 2 DIGITAL MAGAZINE Online Assignment Submitted To Mrs. Manjusha. S Lecturer in English For Course No. EDU 10. 2 Techno- Pedagogic Content Knowledge Analysis- English During the First Semester of the B. Ed Course 2014-2015 By Sinsha. S.S English K.T.C.T College of Teacher Education, Kaduvayil
- 3. 3 INTRODUCTION A digital edition is an online magazine or online newspaper delivered in electronic form which is formatted identically to the print version. Digital editions are often called digital facsimiles to underline the likeness to the print version. Digital editions have the benefit of reduced cost to the publisher and reader by avoiding the time and expenses to print and deliver like a paper edition. This format is considered more environmentally friendly due to the reduction of paper and energy use. These editions also often feature interactive elements such as hyperlinks both within the publication itself and to other internet resources, searching and bookmarking, and can also incorporate multimedia such as video or animation to enhance articles themselves or for advertisements. Some delivery methods also include animation and sound effects replicating page turning to further enhance the experience of their print counterparts. Digital publishing has the advantage of reaching readers beyond regional boundaries. It has become a powerful way to keep readers interest and maintain loyalty even when readers have moved to another location you can still send your magazine to wherever readers are by providing them access to print magazine through your digital edition .Digital magazines, ezines, e-editions and emags are sometimes referred to as digital editions but some of these formats published only in digital format unlike digital editions which replicate a printed edition as well. DIGITAL MAGAZINES A digital magazine, also known as an electronic magazine or ezine, is very similar to its print counterpart, but it is published in a digital format rather than being printed on paper. It can be read on a computer, so a digital magazine can take advantage of digital technology and add animations and links within the magazine to make it more informative or aesthetically better. The cost of printing is eliminated and the publishing price is greatly reduced, so most digital magazines do not require the same amount of advertising that print magazines do. Some digital magazines come
- 4. 4 with a one-time print license for those who prefer paper magazines, but this is not always true, and someone can unknowingly break copyright law by printing the ezine. Digital magazines and traditional print magazines are not all that different. Both types typically have a team of writers, editors and designers; both usually follow a certain topic, which can be just about anything; and both can make money by pulling in a loyal readership. The biggest difference between the two is the medium through which the magazine is delivered. From this difference, many other smaller differences also manifest. Designing for a digital magazine is similar to designing for a print magazine, but there are additional choices that we need to consider. Interactivity is important, but making it easy to read and navigate is even more critical. For this we have to consider following elements. Setting up pages Adding and formatting content Choosing typefaces appropriate for the screen Creating the folio Adding interactivity Creating an app from a digital magazine
- 5. 5 DIGITAL MAGAZINE VS PRINT MAGAZINE When we consider digital magazine and print magazine, we can know that paper is a pricey niche format and digital magazine has all the traits to encapsulate replicable experience of printed format on tablets. Featuring this view ahead, here are the reasons why ambivalence digital media is worth. NO LATENCY Digital magazines are available through tablet or other web based devices at one click. There is absolutely no latency as the web software search the large heap of magazines in just few seconds. Thus the copies are promptly accessible as the publishers make it possible to browse the digital library in absolutely no time. EFFICIENT DISTRIBUTION Unlike precarious and inefficient distribution process of printed magazines, the distribution criterion of digital publication is quite user friendly and quick. The kiosk proposition and the industry are getting transformed. Therefore gone are the days when the customers used to book their copy by post or trace the nearest store for the latest edition. Now the digital copy is delivered at every online kiosk. EFFICIENT DISCOVERY A particular edition of the magazine or a specific column is much easier to discover in the digital form than their print equivalent. LOW BANDWIDTH The perceptions have changed as the technology has advanced. The digital magazines are no longer bulky and large and are easily manageable. Moreover as the memories of the device has expanded the content is synced in less than a minute making it fast and reliable source of saving a lot of time.
- 6. 6 LIGHT ON POCKET AND ENVIRONMENT This movement towards the digital consumption and away from print media is one such medium to save the precious trees which are being cut for increasing demand of paper. The magazines always had a life cycle because as the new magazine arrives the older ones depart which contributes hugely in wastage of paper. The access through mobiles, tablets is ubiquitous and so light on pocket that everyone has an open access to them unlike printed forms which are expensive and resource intensive. USER FRIENDLY Digital magazine is user friendly. The apps are designed with colourful graffiti and pictures which make them attractive and interesting to read. It also allows zooming of the fuzzy text and customizing the colour, size, style of font. Thus it keeps the subscribers stick to the magazine. It is high time to accept that the influence of physical media outlets is shrinking owing to the burgeoning of technological platforms and mass media among the readers.
- 7. 7 ADVANTAGES OF DIGITAL MAGAZINE 1. Global Audience Reach Digital publishing has the advantage of reaching readers beyond regional boundaries. It has become a powerful way to keep readers interest and maintain loyalty even when readers have moved to another location you can still send your magazine to wherever readers are by providing them access to print magazine through your digital edition. 2. Not a Threat to Print Contrary to some discussions, digital publishing is not a replacement for the printed magazines. The study done by the CMO council in the MPA fact book indicates 87% of those interested in reading magazines on a digital device still want a printed copy. Owning the digital publication of a magazine does not stop readers from wanting and keeping the printed copy, if available. 3. Publishing to iPad iPad Newsstand app feature to enable iPad users easier access to digital magazines. 4. Faster Publishing and Distribution Digital magazines reach and engage audiences in a short time. Around 58% of digital magazine readers read their edition the same day it arrives. 5. Eliminates Revenue Loss from Unsold Inventory Digital publishing enables you to sell copies of your current issues without having the expense and logistics associated with unsold copies. 6. Better Knowledge of Your Readers A two-way communication has always been important to customer satisfaction. E- publishing software enables a publisher to track how a reader engages with a digital magazine based on tracking every mouse-click. This information will serve as
- 8. 8 captured data that can be used to identify most preferred topics by the readers, giving publishers the opportunity to proactively enhance future publications to meet the readers interests. 7. Measure Advertising Goals Now you can tell your advertiser exactly how many readers clicked on the hotlink provided in the advertisement, thanks to ad-management and ad-serving technology, which is now available. Publishers can now insert rich media into content using video, sound and interactive links, giving the reader an experience of watching a commercial, and reading more about the advertiser online, at the same time, without having to open a separate window, and copy paste or search for the advertiser or the product. Around 73% of those reading digital magazines reported paying attention to advertisements, by either tapping on them or reading the content. 8. Publisher-focused Software and Tools The exponential growth of the digital publishing industry has opened up the market for newer software tools, focused on giving a publisher user friendly and effortless publishing software. 9. Flexibility for Magazine Content One of the limitations that print publishers have and need to work around is a fixed layout of content, which is drawn out by the number of pages allotted for a magazine. In digital magazines, it is possible to increase the pages of content without changing the layout or having to condense the text to fit in the required format. Also, the publishers will not incur any additional cost for paper and printing by adding pages to the digital magazine as with increasing the size of a print magazine. 10. Just a Click to Turn Print to Digital One of the challenges for publishers is the increased work and possibly staffing to have both a print and digital version of their magazine produced during the production process. With Digital Studio, you can paginate online for both your print and digital
- 9. 9 editions at the same time. You dont need to re-work content, graphics or layout for a digital edition separately. Digital magazines Increase magazine distribution on a global scale Deliver content across multiple platforms and devices Lower production and on-going publishing costs Open new sustainable revenue channels through advertising and ecommerce Instantly direct potential customers and traffic to your content HOW TO CREATE DIGITAL MAGAZINE In order to create a digital magazine we have to care some necessary things. An electronic magazine, or e-zine, differs from a blog or website in that it delivers articles on a similar topic using a coordinated layout, similar to a print magazine. Launching an e-zine is a practical, rather than creative process. If we are willing to
- 10. 10 take the time to do some research, create an editorial plan and set up a publishing template, you will greatly increase your chances of success. 1. Digital publishing technology There are many good technologies to publish a digital magazine. 2. One issue or regular publication There is a big difference between one time publication and regular magazine. There is also a difference between weekly magazine and annual magazine. First thing is the collection of good content. If you decide to publish your magazine regularly, you have to plan how to get the content many months ahead. You have to be sure that you will be able to maintain quality. Secondly, think about readers, how often they will be willing to read your pieces. And the third, you have to know that there are different expectations from weekly magazine and annual one. 3. The magazine title When we are going to publish a magazine, we should consider its name. Its title should consist of two parts: magazine name and issue (e.g. 1/2015, April 2015, Spring 2015).We have to keep our title short and easy to remember. We can name your magazine the way we like, but there are three most popular approaches: [Your company] [Popular form of publication]: Your Company Bulletin, Your Company Magazine, Your Company Review etc. Title connected with the subject of your magazine: IT in Agriculture, Home Decorations, and Backpacking etc. Abstractive title, but somehow connected with the subject of your magazine: Agro IT, Home Decor, My route. 4. Organizing content in the magazine Content is the most important part of a magazine. It is to be or not to be of the magazine. We have to think what kind of content is attractive to the readers. In most situations the content should be various: regular articles, interviews, personal
- 11. 11 opinions, visual content, videos in digital magazines, short and long form. We should always answer these questions: How to get the content. If we want to create dedicated content to the magazine or we can reuse content we already have. Who is our reader? What kind of language should we use to get to the audience? Is the content important for our readers? Is it offering something new to them? Is it close to their expectations or needs? 5. Create articles It would be great to write articles especially for magazine, but it is really time- consuming. If we have some content that we would like to reuse, we just need to think how to order it, maybe adjust a bit. Here are some tips that might be helpful: Remember about lead that introduce the subject of your article it should be clear and intriguing. Articles shouldnt be too long. Readers may get bored when they have to scroll one article with no end. If you have a lot to say, try to think of dividing your article into several, shorter ones. Use headlines between paragraphs to keep your readers attention. 6. Choose photos to your magazine The visual side of the magazine matters as well. Catchy titles and amazing photos are the keys to success. In fact, these two elements decide if someone will read the magazine or not. 7. Publish and share After gathering our thoughts and ideas together, we need to publish it with the method we choose before. It is a good practice to create landing page for the magazine. And finally when you finished our hard work, you need to let the world see it. There are a lot of channels that help us to reach our readers. We can share our magazine in social media, add it to our newsletter, add link to our magazine in our email signature, find
- 12. 12 popular blogs and websites that can be interested in the subject of our magazine and recommend it to their audience etc. CONCLUSION Digital magazine is the invention of this new era of technology. There are several advantages as well as disadvantages of digital magazines. With digital magazines, institutions can skip together the costly process of printing. It provides a more comprehensive experience to readers including text, images, video, audio etc. However, there are also some disadvantages with digital magazines. With so much information and so many distractions available on web there is a chance to miss the reader. The publishers also need so many promotions to attract readers to search their magazine. However digital magazines are good for the readers to access information easily in the changing world scenario.
- 13. 13 REFERENCE a) http://www. What is a digital magazine.html b) http://www.wiki/digital edition.html c) http://www. Wisegeek.com.digital- vs. print.html d) http://www.designing digital magazine course.html