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UK HOUSING
   BUSINESS DEVELOPMENT STUDY




WWW.APPLIED-ARCHITECTURE.COM
UK HOUSING
 ≒ TREND: UK DEMOGRAPHY
 ≒ TREND: HOUSING SUPPLY & DEMAND
 ≒ TREND: DETORIATING QUALITY
 ≒ TREND: EMPTY OFFICE SPACE


 ≒ POLICY RESPONSE
 ≒ MARKET RESPONSE


 ≒ OBSERVATIONS AND OPPORTUNITIES
WWW.APPLIED-ARCHITECTURE.COM
TREND: UK DEMOGRAPHY




WWW.APPLIED-ARCHITECTURE.COM
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
TREND: HOUSING SUPPLY & DEMAND




WWW.APPLIED-ARCHITECTURE.COM
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
TREND: DETORIATING QUALITY




WWW.APPLIED-ARCHITECTURE.COM
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
HISTORY REPEATING? HOOVERVILLE IN CENTRAL PARK, 1920S RECESSION
LONDON FUTURES EXHIBITION, MUSEUM OF LONDON
TREND: EMPTY OFFICE SPACE




WWW.APPLIED-ARCHITECTURE.COM
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
POLICY RESPONSE




WWW.APPLIED-ARCHITECTURE.COM
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Laying the Foundations:
                                                                                Laying the Foundations: A Housing Strategy for England
                                                                                                                                         A Housing Strategy
                                                                                                                                         for England
and Local油Government




v.uk


 angement rests with

may be reproduced free
m for research, private     If you require this publication in an alternative
 hin an organisation.       format please email:
 ed accurately and          alternativeformats@communities.gsi.gov.uk
 The material must be
                            Communities and Local Government Publications
  and the title of the
                            Tel: 0300 123 1124
                            Fax: 0300 123 1125
of this publication         Email: product@communities.gsi.gov.uk
ce. Please apply for a      Online via the Communities and Local Government
erial at www.opsi.gov.      website: www.communities.gov.uk
 in.asp, or by writing to
                            November 2011
rmation, Information
urrey TW9 4DU               ISBN: 978-1-4098-3234-8
                            Ref: 408284 11/11
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
MARKET RESPONSE




WWW.APPLIED-ARCHITECTURE.COM
IKEA	
 油INSTANT	
 油HOUSING	
 油
Opportunities in UK Housing
Opportunities in UK Housing
BUSINESS MODEL BUILT UPON:

≒ EXISTING ECONOMY OF SCALE
≒ EXISTING LOGISTICS NETWORK
≒ EXISTING SUPPLIER NETWORK

≒ ORIGIN IN FURNITURE DEVELOPMENT HAS
   LEAD SYNTHETIC PANELING TO DEFINE
   OVERALL ESTHETICS
≒ PREOCCUPANCY WITH TIMBER HAS LEAD
   TO AMERICAN BALLOON FRAME
   TYPOLOGY

PROS:
≒ CHEAP, FAST HOUSING
≒ RENEWABLE MATERIALS

CONTRAS:
≒ LIMITED ESTHETIC DIVERSITY
≒ LIMITED DURABILITY
≒ LIMITED FLEXIBILITY
≒ DISPOSABLE ARCHITECTURE
≒ LACK OF BUILDING MASS MAY LEAD TO
   LESS COMFORT & INCREASED DEMAND IN
   HEATING, AIRCO, ENERGY
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
Opportunities in UK Housing
HOTEL ROOMS MODELED ON 16FT STANDARD
SHIPPING CONTAINER TO ALLOW
PREFABRICATION

PROS:

≒ CHEAP HOTEL ROOMS
≒ FAST ASSEMBLY

CONTRAS:

≒   LIMITED ESTHETIC DIVERSITY
≒   LIMITED DURABILITY
≒   LIMITED FLEXIBILITY
≒   DISPOSABLE ARCHITECTURE
Opportunities in UK Housing
OBSERVATIONS

≒ UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043
≒ HOUSING SUPPLY IS CURRENTLY INSUFFICIENT
≒ LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY
≒ DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS
≒ MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST
   AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT
   DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE
≒ NEW OFFICE SPACE NOT A GROWTH MARKET

OPPORTUNITIES

≒   LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING)
≒   URGENT DEMAND FOR LOW-COST TENANT HOUSING
≒   OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS
≒   URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES
≒   CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE

WWW.APPLIED-ARCHITECTURE.COM
THANK YOU




WWW.APPLIED-ARCHITECTURE.COM

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Opportunities in UK Housing

  • 1. UK HOUSING BUSINESS DEVELOPMENT STUDY WWW.APPLIED-ARCHITECTURE.COM
  • 2. UK HOUSING ≒ TREND: UK DEMOGRAPHY ≒ TREND: HOUSING SUPPLY & DEMAND ≒ TREND: DETORIATING QUALITY ≒ TREND: EMPTY OFFICE SPACE ≒ POLICY RESPONSE ≒ MARKET RESPONSE ≒ OBSERVATIONS AND OPPORTUNITIES WWW.APPLIED-ARCHITECTURE.COM
  • 7. TREND: HOUSING SUPPLY & DEMAND WWW.APPLIED-ARCHITECTURE.COM
  • 19. HISTORY REPEATING? HOOVERVILLE IN CENTRAL PARK, 1920S RECESSION
  • 20. LONDON FUTURES EXHIBITION, MUSEUM OF LONDON
  • 21. TREND: EMPTY OFFICE SPACE WWW.APPLIED-ARCHITECTURE.COM
  • 30. Laying the Foundations: Laying the Foundations: A Housing Strategy for England A Housing Strategy for England and Local油Government v.uk angement rests with may be reproduced free m for research, private If you require this publication in an alternative hin an organisation. format please email: ed accurately and alternativeformats@communities.gsi.gov.uk The material must be Communities and Local Government Publications and the title of the Tel: 0300 123 1124 Fax: 0300 123 1125 of this publication Email: product@communities.gsi.gov.uk ce. Please apply for a Online via the Communities and Local Government erial at www.opsi.gov. website: www.communities.gov.uk in.asp, or by writing to November 2011 rmation, Information urrey TW9 4DU ISBN: 978-1-4098-3234-8 Ref: 408284 11/11
  • 40. BUSINESS MODEL BUILT UPON: ≒ EXISTING ECONOMY OF SCALE ≒ EXISTING LOGISTICS NETWORK ≒ EXISTING SUPPLIER NETWORK ≒ ORIGIN IN FURNITURE DEVELOPMENT HAS LEAD SYNTHETIC PANELING TO DEFINE OVERALL ESTHETICS ≒ PREOCCUPANCY WITH TIMBER HAS LEAD TO AMERICAN BALLOON FRAME TYPOLOGY PROS: ≒ CHEAP, FAST HOUSING ≒ RENEWABLE MATERIALS CONTRAS: ≒ LIMITED ESTHETIC DIVERSITY ≒ LIMITED DURABILITY ≒ LIMITED FLEXIBILITY ≒ DISPOSABLE ARCHITECTURE ≒ LACK OF BUILDING MASS MAY LEAD TO LESS COMFORT & INCREASED DEMAND IN HEATING, AIRCO, ENERGY
  • 45. HOTEL ROOMS MODELED ON 16FT STANDARD SHIPPING CONTAINER TO ALLOW PREFABRICATION PROS: ≒ CHEAP HOTEL ROOMS ≒ FAST ASSEMBLY CONTRAS: ≒ LIMITED ESTHETIC DIVERSITY ≒ LIMITED DURABILITY ≒ LIMITED FLEXIBILITY ≒ DISPOSABLE ARCHITECTURE
  • 47. OBSERVATIONS ≒ UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043 ≒ HOUSING SUPPLY IS CURRENTLY INSUFFICIENT ≒ LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY ≒ DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS ≒ MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE ≒ NEW OFFICE SPACE NOT A GROWTH MARKET OPPORTUNITIES ≒ LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING) ≒ URGENT DEMAND FOR LOW-COST TENANT HOUSING ≒ OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS ≒ URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES ≒ CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE WWW.APPLIED-ARCHITECTURE.COM