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ORIENTATION
2022 Fellowship Program
Orientation Presentation Format Samplev1
CONTENT
DEEP DIVES
Throughout the year, we will focus on three key areas for your
businesses:
1) Financials
2) Business Growth Marketing
3) Company Presentation
All focus areas will have a combination of high-touch workshops
and office hours. While we highly encourage live participation.
Workshops will be recorded for on-demand viewing on Workplace
should you not be able to join us.
CONTENT LIBRARY
You will be able to personalize your learning with a growing library
of content (videos, articles, etc.) on a variety of relevant topics.
 Workplace Webinar Library
 HERE
 Curriculum Playlists
 HERE: List of webinars, articles, and other digital resources.
Description document to come!
 Learning Tracker
 Make a copy of this document and track your progress!
PUBLIC WEBINARS
Consider registering for our free small business webinars. Youll
have the chance to hear from experts on topics ranging from
business certification to graphic design.
If you miss the live webinar, watch the recordings on our
YouTube channel.
TBF WEBSITE, SOCIAL, &
NEWSLETTER
Our website hosts updated guides and articles, many of which include insights
from our webinar presenters. In addition, we share tips and articles from
business and general interest publications across our social media channels.
If you arent already, follow us on LinkedIn, Twitter, Instagram and Facebook to
join the conversation.
We have a monthly newsletter called TB: Touch Base with a roundup of
Foundation updates, Fellows press mentions and select, exclusive deals from our
Fellows businesses. Please do signup for our newsletter and look out on
WorkPlace for opportunities to be featured!
ADVISORY PROGRAM
As a Fellow, remember you have access to some of the bright minds
helping steer Tory Burch, LLC.
Sign up for 30-minute sessions with Tory Burch employees. Whether you
need help from a graphic designer or from an operations manager, please
take advantage of this opportunity.
The program will restart in September 2022, and we will be sharing
further instructions with the community then.
FELLOWS LAB
Your Fellowship culminates in June 2023 in an intimate mentor session
for each Fellow with curated mentors who are there to help you tackle your
biggest business growth objectives.
Throughout the year, we will have workshops and 1:1 sessions to help you
prepare, including focused time around building a pitch deck and
improving public speaking & networking skills.
COMMUNITY
VFiles x TBF Fellow: Kim Shui
Kim Shui was born in the US, and grew up in
Rome, Italy. She graduated from Duke University
with a double major in Economics and French
before going on to pursue Fashion Design. She
founded her eponymous NY based label after
being selected to be a part of VFILES Runway in
2016. She has since dressed the likes of Kylie
Jenner and her daughter, Stormi, Bella Hadid,
Hailey Bieber, Solange Knowles, Cardi B, Gigi
Hadid, Mary J Blige, Meg thee Stallion and more.
KS counts SSENSE, Kith, and Revolve as retailers.
Shui was named to the Forbes 30 Under 30 List.
www.kimshui.net | @kimshuistudio
WORKPLACE
Our Online Community and virtual platform for distributing resources, communicating with each other, and harnessing the value that
exists within our Fellows Community past and present
CURRENT FELLOWS
 During your Fellowship year, this is a private group dedicated to communicating within your cohort. All other groups are open to the entire
Fellows Community  both current and alumni Fellows.
ASKS
 This is a place to ask your burning questions, for dream connections, and for thoughtful feedback on big ideas. These are favors, not
demands.
OFFERS & RESOURCES
 Here you may offer opportunities, friendship, insights, and mentorship that provide value. This is a place to share articles, podcasts, books,
and pieces of wisdom that fuel your passion and inspire your mission. We ask you dont solicit your products or services here. This is a
space free of advertisements, and we ask you to honor that.
WINS
 This is a place to celebrate the steps you have taken to fearlessly pursue your dreams and #EmbraceAmbition. Big or small, it doesnt
matter. We do not shy away from these moments, we embrace them.
LIFE & MORE
 We invite women to connect about life beyond work. This is a place to talk about becoming a mother, moving to a new city, planning a trip,
or looking for a buddy to attend an upcoming conference or local event with. We welcome stories and questions about navigating the highs
and lows of the entrepreneurial journey and personal life.
WORKPLACE (cont.)
 Please use WorkPlace to connect with your class connections
and alum buddies. If you havent heard from your alum buddy,
please let me know!
COMMUNITY CALLS &
MASTERMINDS
In addition to workshops and talks, we will have monthly
community calls for an additional opportunity for you all to learn
from each other, network, and, build personal relationships.
This year, we are also piloting MasterMind groups. These will be
peer-led monthly work sessions with Fellows in similar industries
and business growth goals.
Trip to Tory Burch HQ
At the end of your Fellowship Program (June 2023), you will come
together for a celebratory in-person experience!
[Pending COVID-19 & travel safety.]
CAPITAL
PEX CARDS
Soon, we will be able to send you your PEX card with the $5,000
education grant funds.
 If your mailing address is different than where we sent your
welcome gift, please let me know ASAP.
What can your PEX card be used for?
 Online Courses
 Books
 Executive Leadership Coaching
 Additional sessions with our experts or mentors
 In-person Conferences and Workshops (Up to $500 can be used
for travel and accommodations)
PEX CARDS
Once you receive your PEX card, the process for using your PEX card is as
follows:
1. Email Sahara (slake@toryburch.com) with what you would like to use the funds for
including the purpose, cost, description, and any links for reference.
1. Sahara needs to approve your spend before you move forward.
1. Once your payment is processed, please confirm with any receipts you receive.
**For some vendors, the PEX card does not work. If that is the case, you will need to pay out-
of-pocket and be reimbursed. Reimbursements will be processed on the 15th of every month,
and checks will come via mail about 2 weeks after that. Please complete THIS FORM when
requesting a reimbursement.
KIVA LOAN PROGRAM
We offer contract financing with interest-free matching loans of up to $25,000, as well as interest-
free matching loans of up to $15,000 to go towards optimizing business operations.
What does this mean?
 Fellows will be able to take out up to $25,000 to bridge the gap in clear instances where businesses simply
need additional working capital for supplies, inventory, labor, and/or related resources to fulfill a large
customer order.
 Fellows will also be able to take out up to $15,000 to impact areas that will improve business operations
including purchasing new machinery, updating ecommerce websites, or investing in a new POS system.
(You do NOT need a contract or PO for this loan.)
 You may take out one loan at a time.
This will be available to all 2022 Fellows in the fall and more information for how to apply will follow.
QUESTIONS?
Orientation Presentation Format Samplev1
Whats coming up: Own Your Financials
Dorothy Kolb, Founder & CEO, dk east associates, CPA, SHRM-SCP, is an operations
and finance executive with over 20 years experience in the sports, media and creative agency
spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC,
Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in
NYC. She is a CPA in New York and has executive education from Cornell University and
Villanova University. Dorothy is excited to bring her world-class industry background to small
and mid-size enterprises as she helps them navigate to their success! Her expansive
background in media & entertainment makes her unparalleled in providing strategic support
in the creative & production spaces. As the former CFO of one of the largest social sports
companies in North America, she understands the intricacies running a national company
operating in a fully distributed/virtual space. A CPA and Society for Human Resource
Management Senior Certified Professional (SHRM-SCP), Dorothy is a proud member of the
National Association of Women Business Owners, The Upside, Dreamers & Doers速, the
Society of Human Resource Management and a Founding Founder of the Female Founder
Collectives 10th House. She is a mentor with the NASDAQ Mentor Makers program offering
mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and
cash flows. Shes also the proud single mom of 4 very active sons who now tower over her.
Shes coached boys basketball and cheered from the sidelines at more lacrosse, basketball,
soccer and baseball games than she can count! And did we mention she loves wine?
DATES
 July 19, 12:30-2pm EST
 January 10, 12:30-2pm EST
 March 7, 12:30-2pm EST
Whats coming up: Fearless
Communicators
Debra Driscoll is an international facilitator, applied
theatre practitioner, writer, speaker, and coach. She
has developed a strong framework for intuitive
listening, embodied action, and intentional
engagement of individuals, teams, and communities.
Since 2018, Debra has worked with Fearless
Communicators with private clients, organization
public speaking intensives and is a Lead Facilitator for
the signature Fearless Force (in which she was an
original participant) and Fearless Fire programs.
DATES
 Crafting an Anchor Story - August 10, 2022, 1:30-5:30pm
EST
 Hacking the Fear of Public Speaking - January 25, 2023,
12-2pm EST
 Building Your Portfolio Story - February 8, 2023, 12-2pm
EST
 Own the Room - May 10, 2023, 1:30-5:30pm EST
Whats coming up: Business Growth
Training
Chandini Ammineni is a former Partner at 500 Startups, a global VC firm with over 3000
investments.
Chandini has worked hands-on with over 400 early-stage startups helping them accelerate their growth.
Her extensive experience with startups operating in every corner of the globe, whether it's web or mobile,
B2B or B2C, helps her understand the unique challenges in different ecosystems and the common
mistakes every early-stage founder makes when trying to grow their startup.
She is also the author of Growth 101 for Early Stage Startups, a growth diagnostics manual to help
founders assess the right growth strategy for their startup. Before joining 500, Chandini co-founded
ActivityHero, a local marketplace startup.
Prior to that, she built robots, sustainable solutions for saving the bees, invented a sensor for high-speed
paper sorting, and acquired 4 patents on diesel engines.
DATES:
These will be 1:1 sessions you will schedule on your own in the months of August, September, October,
January, February, March, April.
There will also be group sessions for B2B businesses.

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Orientation Presentation Format Samplev1

  • 4. DEEP DIVES Throughout the year, we will focus on three key areas for your businesses: 1) Financials 2) Business Growth Marketing 3) Company Presentation All focus areas will have a combination of high-touch workshops and office hours. While we highly encourage live participation. Workshops will be recorded for on-demand viewing on Workplace should you not be able to join us.
  • 5. CONTENT LIBRARY You will be able to personalize your learning with a growing library of content (videos, articles, etc.) on a variety of relevant topics. Workplace Webinar Library HERE Curriculum Playlists HERE: List of webinars, articles, and other digital resources. Description document to come! Learning Tracker Make a copy of this document and track your progress!
  • 6. PUBLIC WEBINARS Consider registering for our free small business webinars. Youll have the chance to hear from experts on topics ranging from business certification to graphic design. If you miss the live webinar, watch the recordings on our YouTube channel.
  • 7. TBF WEBSITE, SOCIAL, & NEWSLETTER Our website hosts updated guides and articles, many of which include insights from our webinar presenters. In addition, we share tips and articles from business and general interest publications across our social media channels. If you arent already, follow us on LinkedIn, Twitter, Instagram and Facebook to join the conversation. We have a monthly newsletter called TB: Touch Base with a roundup of Foundation updates, Fellows press mentions and select, exclusive deals from our Fellows businesses. Please do signup for our newsletter and look out on WorkPlace for opportunities to be featured!
  • 8. ADVISORY PROGRAM As a Fellow, remember you have access to some of the bright minds helping steer Tory Burch, LLC. Sign up for 30-minute sessions with Tory Burch employees. Whether you need help from a graphic designer or from an operations manager, please take advantage of this opportunity. The program will restart in September 2022, and we will be sharing further instructions with the community then.
  • 9. FELLOWS LAB Your Fellowship culminates in June 2023 in an intimate mentor session for each Fellow with curated mentors who are there to help you tackle your biggest business growth objectives. Throughout the year, we will have workshops and 1:1 sessions to help you prepare, including focused time around building a pitch deck and improving public speaking & networking skills.
  • 11. VFiles x TBF Fellow: Kim Shui Kim Shui was born in the US, and grew up in Rome, Italy. She graduated from Duke University with a double major in Economics and French before going on to pursue Fashion Design. She founded her eponymous NY based label after being selected to be a part of VFILES Runway in 2016. She has since dressed the likes of Kylie Jenner and her daughter, Stormi, Bella Hadid, Hailey Bieber, Solange Knowles, Cardi B, Gigi Hadid, Mary J Blige, Meg thee Stallion and more. KS counts SSENSE, Kith, and Revolve as retailers. Shui was named to the Forbes 30 Under 30 List. www.kimshui.net | @kimshuistudio
  • 12. WORKPLACE Our Online Community and virtual platform for distributing resources, communicating with each other, and harnessing the value that exists within our Fellows Community past and present CURRENT FELLOWS During your Fellowship year, this is a private group dedicated to communicating within your cohort. All other groups are open to the entire Fellows Community both current and alumni Fellows. ASKS This is a place to ask your burning questions, for dream connections, and for thoughtful feedback on big ideas. These are favors, not demands. OFFERS & RESOURCES Here you may offer opportunities, friendship, insights, and mentorship that provide value. This is a place to share articles, podcasts, books, and pieces of wisdom that fuel your passion and inspire your mission. We ask you dont solicit your products or services here. This is a space free of advertisements, and we ask you to honor that. WINS This is a place to celebrate the steps you have taken to fearlessly pursue your dreams and #EmbraceAmbition. Big or small, it doesnt matter. We do not shy away from these moments, we embrace them. LIFE & MORE We invite women to connect about life beyond work. This is a place to talk about becoming a mother, moving to a new city, planning a trip, or looking for a buddy to attend an upcoming conference or local event with. We welcome stories and questions about navigating the highs and lows of the entrepreneurial journey and personal life.
  • 13. WORKPLACE (cont.) Please use WorkPlace to connect with your class connections and alum buddies. If you havent heard from your alum buddy, please let me know!
  • 14. COMMUNITY CALLS & MASTERMINDS In addition to workshops and talks, we will have monthly community calls for an additional opportunity for you all to learn from each other, network, and, build personal relationships. This year, we are also piloting MasterMind groups. These will be peer-led monthly work sessions with Fellows in similar industries and business growth goals.
  • 15. Trip to Tory Burch HQ At the end of your Fellowship Program (June 2023), you will come together for a celebratory in-person experience! [Pending COVID-19 & travel safety.]
  • 17. PEX CARDS Soon, we will be able to send you your PEX card with the $5,000 education grant funds. If your mailing address is different than where we sent your welcome gift, please let me know ASAP. What can your PEX card be used for? Online Courses Books Executive Leadership Coaching Additional sessions with our experts or mentors In-person Conferences and Workshops (Up to $500 can be used for travel and accommodations)
  • 18. PEX CARDS Once you receive your PEX card, the process for using your PEX card is as follows: 1. Email Sahara (slake@toryburch.com) with what you would like to use the funds for including the purpose, cost, description, and any links for reference. 1. Sahara needs to approve your spend before you move forward. 1. Once your payment is processed, please confirm with any receipts you receive. **For some vendors, the PEX card does not work. If that is the case, you will need to pay out- of-pocket and be reimbursed. Reimbursements will be processed on the 15th of every month, and checks will come via mail about 2 weeks after that. Please complete THIS FORM when requesting a reimbursement.
  • 19. KIVA LOAN PROGRAM We offer contract financing with interest-free matching loans of up to $25,000, as well as interest- free matching loans of up to $15,000 to go towards optimizing business operations. What does this mean? Fellows will be able to take out up to $25,000 to bridge the gap in clear instances where businesses simply need additional working capital for supplies, inventory, labor, and/or related resources to fulfill a large customer order. Fellows will also be able to take out up to $15,000 to impact areas that will improve business operations including purchasing new machinery, updating ecommerce websites, or investing in a new POS system. (You do NOT need a contract or PO for this loan.) You may take out one loan at a time. This will be available to all 2022 Fellows in the fall and more information for how to apply will follow.
  • 22. Whats coming up: Own Your Financials Dorothy Kolb, Founder & CEO, dk east associates, CPA, SHRM-SCP, is an operations and finance executive with over 20 years experience in the sports, media and creative agency spaces including production, operations, and finance roles at CBS Sports, FOX Sports, NBC, Scripps Networks and CBS Radio as well as a foundational accounting start with Deloitte in NYC. She is a CPA in New York and has executive education from Cornell University and Villanova University. Dorothy is excited to bring her world-class industry background to small and mid-size enterprises as she helps them navigate to their success! Her expansive background in media & entertainment makes her unparalleled in providing strategic support in the creative & production spaces. As the former CFO of one of the largest social sports companies in North America, she understands the intricacies running a national company operating in a fully distributed/virtual space. A CPA and Society for Human Resource Management Senior Certified Professional (SHRM-SCP), Dorothy is a proud member of the National Association of Women Business Owners, The Upside, Dreamers & Doers速, the Society of Human Resource Management and a Founding Founder of the Female Founder Collectives 10th House. She is a mentor with the NASDAQ Mentor Makers program offering mentorship to entrepreneurs on the topics of business modeling, M&A, pricing, budgeting and cash flows. Shes also the proud single mom of 4 very active sons who now tower over her. Shes coached boys basketball and cheered from the sidelines at more lacrosse, basketball, soccer and baseball games than she can count! And did we mention she loves wine? DATES July 19, 12:30-2pm EST January 10, 12:30-2pm EST March 7, 12:30-2pm EST
  • 23. Whats coming up: Fearless Communicators Debra Driscoll is an international facilitator, applied theatre practitioner, writer, speaker, and coach. She has developed a strong framework for intuitive listening, embodied action, and intentional engagement of individuals, teams, and communities. Since 2018, Debra has worked with Fearless Communicators with private clients, organization public speaking intensives and is a Lead Facilitator for the signature Fearless Force (in which she was an original participant) and Fearless Fire programs. DATES Crafting an Anchor Story - August 10, 2022, 1:30-5:30pm EST Hacking the Fear of Public Speaking - January 25, 2023, 12-2pm EST Building Your Portfolio Story - February 8, 2023, 12-2pm EST Own the Room - May 10, 2023, 1:30-5:30pm EST
  • 24. Whats coming up: Business Growth Training Chandini Ammineni is a former Partner at 500 Startups, a global VC firm with over 3000 investments. Chandini has worked hands-on with over 400 early-stage startups helping them accelerate their growth. Her extensive experience with startups operating in every corner of the globe, whether it's web or mobile, B2B or B2C, helps her understand the unique challenges in different ecosystems and the common mistakes every early-stage founder makes when trying to grow their startup. She is also the author of Growth 101 for Early Stage Startups, a growth diagnostics manual to help founders assess the right growth strategy for their startup. Before joining 500, Chandini co-founded ActivityHero, a local marketplace startup. Prior to that, she built robots, sustainable solutions for saving the bees, invented a sensor for high-speed paper sorting, and acquired 4 patents on diesel engines. DATES: These will be 1:1 sessions you will schedule on your own in the months of August, September, October, January, February, March, April. There will also be group sessions for B2B businesses.