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How to Leverage Your Employment Brand and Beat The Great Recession
- 1. How to Leverage Your Employment Brand and Beat The Great Recession Eric Torigian Managing Director, Advisory Services, CHRO Solutions Human Resources Today Level up Your Recruitment Strategy Series 12:30 pm PDT 3:30 pm EDT 7:30 pm GMT April 20, 2021 Rayvonne Carter Webinar Coordinator, Human Resources Today With
- 2. 03 Lever's mission is to offer talent leaders powerful tools to source and build stronger relationships with candidates, while providing industry-leading reporting all in one unified Talent Relationship Management (TRM) platform. Lever supports the hiring needs of over 3,000 companies around the globe including the teams at Netflix, Atlassian, KPMG, and McGraw-Hill Education. Lever is also fiercely committed to building a team culture that celebrates diversity and inclusion. For more information, visit www.lever.co.
- 3. TO USE YOUR TELEPHONE: You must select "Use Telephone" after joining and call in using the numbers below. United States: +1 (415) 655-0052 Access Code: 969-744-886 Audio PIN: Shown after joining the webinar TO USE YOUR COMPUTER'S AUDIO: When the webinar begins, you will be connected to audio using your computer's microphone and speakers (VoIP). A headset is recommended. Click on the Questions panel to interact with the presenters --OR- - 03
- 4. How to Leverage Your Employment Brand and Beat The Great Recession 04 Eric Torigian Managing Director, Advisory Services, CHRO Solutions
- 5. How to Leverage Your Employment Brand Eric Torigian, Managing Director, Advisory Services How to recruit, retain and develop high performance teams by creating a strong employment brand that makes your organization the employer of choice. How to structure your message, communicate your unique value proposition and fix your recruitment strategy.
- 6. Eric Torigian A strategic Global HR Executive and Chief HR Officer, Eric is recognized as a leader in the HR community with over 30 years of global experience Founder, Lessons from the Corner Office - HR Leadership Community, Podcast and YouTube Channel Founder and Managing Director - CHRO Solutions Contributor, Board Member and Keynote Speaker for the HR Exchange Network Keynote Presentations at Events including: The CFO Conference on Leadership 2017, HR Summer School May 2020, OESA HR Conferences (Multiple), LERA (Labor and Employee Relations Association) Dec 2020, Frequent HR Expert Guest Appearances on Podcasts Including: PeopleTalk with Ryan ODonnell, Wine on Wednesday HR discussions, Humans over Numbers Dec 2020, Ball of Fire with Bernadette Boas, Closing the Gap with Denise Cooper
- 7. If people like you, they'll listen to you but if they trust you, they'll do business with you. Zig Ziglar 5 Easy Steps to building your employment brand Who are they as Employees Who are you as a Company Who is your Customer Why would anyone work here How do you tell the world
- 8. Who are they as employees? Know your target employee so well that you can build an Avatar Skills What skills do your employees need? Is there any special education, license or background that you require? Traits What Character traits do you value? Do people work on teams or indecently; do you value people who speak up or go along? Work dynamics What work modality do you use? Are you employees mostly Onsite, do you have a Hybrid working model, or are your fully Remote? What does Success Look Like What separates a successful employee from one who fails in your organization
- 9. Who are you as a Company? If your team was a neighborhood, why would you move there? Product What problem do you solve for your customers? How do their lives improve as a result of doing business with us? Culture What is your company culture? Not just the one on the bulletin board but is the real story? Development How do people grow and flourish at your company? How much do you invest in them?
- 10. Who are your Customers Who do you serve and why Who is your Ideal Customer? What makes them unique? What problems do you solve for them and more importantly, why do they care? Why do you customers chose to work with you? what makes you different?
- 11. Why would anyone work here? What is your Unique Value Proposition Total Rewards How do you reward your teams? What is your comp strategy, benefits, perks? Team work What kind of team are you? do you work together, do you make an immediate and visible impact on the customers? Meaningful Work Is the work you do meaningful? Do people have a passion and are they making a difference in the world?
- 12. FINAL TAKES Talent Acquisition is a sales function You need to understand your product, customer and competition You have to make an impact before Day 1 Use a Partner Like Wenn Was by Employees who said one of the keys to their decision was way the company made them feel
- 13. Q&A
- 14. /in/rayvonnecarter @HRPosts humanresourcestoday.com Managing Director, Advisory Services, CHRO Solutions Q&A Eric Torigian Rayvonne Carter Webinar Coordinator, Human Resources Today /in/eric-torigian/ @erictorigia n To view more from the Level Up Your Recruitment Strategy Series visit https://www.humanresourcestoday.com/webinar-series/14824/level-up-your-recruitment-strategy chrosolutions-us.com
- 15. Contact CHRO Solutions +1 (248) 207-1253 eric.torigian@chrosolutions-us.com linkedin: eric-torigian
- 16. How are you going to tell the world Social Media Recruiting Events Onboarding Experience