Originality and creativity (why,what,how)
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Marty Aexel created a poster over several iterations to promote a western-themed steakhouse. Each iteration involved changing design elements like the title style, background color, and effects like flames based on feedback and ideas. Marty learned new skills like adjusting layer levels and opacity, adding textures, and using tools like the eraser and pencil. The final poster features a torn, aged look with blurred text, bullet holes, and other effects to capture the intended old western aesthetic.
Originality and creativity (why,what,how)
- 1. Originality and Creativity Name: Marty Aexel
- 2. Date: 25/1/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have changed the title to a angle to make it more noticeable rather than having a normal horizontal title like every other poster What: I have learned that it is more noticeable because I have talked with various people to see if the horizontal or diagonal title is more noticeable How: asking people
- 3. Date: 27/1/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have made the background pitch black because it would be more noticeable and the natural color of the restaurant is black and red What: I have added flames to the i because the dot isnt noticeable because I have more ideas with the background How: emailing the client about how I should make the title and how else could it be more dazzling
- 4. Date: 30/1/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have added flames in the background because the main dish in the restaurant is steak so I wanted to create a oven effect like the text is on fire and being cooked. What: I have learned to create angles using text and flames also I have added a flare to the e because I want the whole thing to be noticeable How: I recently asked the owner how I could make it more dazzling and he gave me a idea of making the text on fire.
- 5. Date: 2/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have put a furnace behind the text with the coal under the text to show it is being cooked and I'm changing the levels so the text is more seeable rather than the background What: I have learned to focus more on the text rather the background and I have learned how to change the levels of brightness and contrast of a layer How: recently the owner told me to have the text on fire which is what I did however I wanted to add a furnace because that is how they cook with a furnace instead of a ordinary oven
- 6. Date: 8/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have changed the levels of the background and I have changed the text to be more bold and have another burning sense to it What: I have learned how to add a color dodge to the outlying layer of the text How: opinions of friends and family have changed my mind This is my finished design
- 7. Date: 10/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have changed the radius from the tutorial because I felt that it would look better and it did What: I have learned the different ratios that would change the background How: experimenting from the tutorials
- 8. Date: 11/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: from the tutorial I made the cuts differently from the tutorial because I felt more tears would be better because I wanted this poster to look old western What: I learnt that you can not do what the tutorial says its your poster and you can choose how many cuts there are and how many shadows there are How: I have a new outlook on what the poster will say and what the poster will look like so this is a start of a big change
- 9. Date: 13/2/2013 Explanation What has been done Add at least 1 screen shot of what you Explain have been doing WHY you have done this. WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have added page folds on the edges of the paper to give it a more old and western look What: I have learned to use the pencil tool more often for shadowing's and for very specific detail How: my ideas havent changed yet
- 10. Date: 15/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have changed the folding sides because I thought it wouldnt look good and I just made it a more torn up piece of paper, I have highlighted the writing because im not so sure of what to put into there yet What: I have learnt you can change the design whenever you want because its your piece How: I have changed it because it didnt look good when I put it in print view
- 11. Date: 17/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I changed the text opacity lighter to make it look older and I gave a texture to make it look like its been done with a crayon and left in the sun for a while, I added the steak and bullet holes near the steak to give it the western look and I changed the opacity of the steak to about 60 What: I learned how to add textures to the text and I learnt how to make great bullet holes using a eraser and pencil How: I made the text blurry because I didnt want the text to seem like its been done on a computer.
- 12. Date: 19/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: I have added more bullet holes and I have added more text at the bottom because the paper began to look very empty, and more bullet holes mean that more people are looking for it. What: I learnt how to make even more bullet holes in different shapes and I learnt that most posters have the whole page filled up How: feedback from the client
- 13. Date: 22/2/2013 Explanation What has been done Explain Add at least 1 screen shot of what you WHY you have done this. have been doing WHAT have you learned from doing it? HOW have your ideas changed by doing it? Why: this is my final poster and I think it looks like a western style poster which is what I wanted, I also think that more bullet holes and the liquefied text make it seem very old and western and I think the tears were good too What: I learnt how to change the opacity of layers, I learnt how to change the levels of layers (brightness, textures, e.g) How: my ideas have changed throughout the steps like the amount of bullet holes I have changed the amount of something in most steps to make it look better.