Outreach campaign monitoring module
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The document describes an outreach campaign monitoring module that allows users to track the volume and percentage of conversations over time that mention a selected brand or topic within the context of a specific campaign. The module displays line and bar graphs over a period of up to 6 months. Users can click and drag an area of the graph to view details for that time period and configure the module title, overall campaign, brand or topic to track, and time frame.
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Assignment: Marketing Plan, Part 4
Assignment: Marketing Plan, Part 4
Due Friday Dec 09 by 11:59pm
Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. The subject for this assignment should be the organization and products and/or services you identified for the Marketing Plan, Parts 1 and 2 Assignments.
When you submit this assignment, you should submit it as a complete marketing plan, including all your work from Marketing Plan Assignments, Parts 1 and 2. All elements of your marketing plan should be complete. You may incorporate improvements to earlier sections of the plan, based on prior feedback from your instructor.
Marketing Mix (Four Ps)
Product Strategy
Briefly describe your product or service. Where is it in the product life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider:
What level of quality and consistency does the offering have?
How many features does it have and can they be removed or added?
How well does your product or service deliver what the customer values? How can it improve?
What improvements would help your offering compete more effectively?
Pricing Strategy
How is your product or service priced today? How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:
How sensitive are your customers to changes in price?
What revenue will you need to break even and achieve profitability?
What does the price say about your product in terms of value, quality, prestige, etc.?
Place: Distribution Strategy
What is your current distribution strategy? What missed opportunities or disconnects are you seeing in this distribution approach? Make recommendations about your future distribution strategy based on the following:
What are the best distribution channels and methods for you to use, and why?
Will you have a retail outlet and if so, where will it be located?
In what geographic area(s) will your product/service be available?
Promotion: Integrated Marketing Communications Strategy
Use the template below to layout your design for a marketing campaign aimed at your target segment.
Approach
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Week 4 Draft Details
For this week’s deliverable, you are to provide a draft of your plan for the final paper. Similar to an outline, your draft will include each of the major headings of the paper; however, you will also need to include details in paragraph or bullet point format of what you will include within each heading. You must also include inline (intext) citations where appropriate and include the references at the end in APA format.
The more details or direction you provide here, the easier it will be to write your final paper in Week 7. In addition, you can obtain higher quality feedback from the instructor if you include your full outlined plan in this first draft. This feedback can be very helpful in elevating your grade.
In this draft, you should include the following sections that will be in your written report:
Executive Summary (this is written last and is usually one page long)
A. Introduction
B. IMC Objectives (Quantify)
Identify the brand and the principle objectives of the campaign and quantify where possible:
· Attract new customers
· Retain existing customers
· Branding objectives
· Marketing and corporate objectives
C. Market Analysis
A detailed analysis will provide the specific details for decision-making:
a) SWOT
b) Segmentation and Targeting
c) Positioning
d) Product/Service
e) Customer Profile
f) Marketing Channels
D. Communications Strategy Plans
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· Specific Objective
· Media strategy: Big idea, Message, Copy, Visuals
· Media Plan: Reach and Frequency
· Budget: How much will this cost?
a) Traditional Media
A paid for, mass-mediated, attempt to persuade, use to build brand identity, this is a big investment:
· Television, Print and Radio
b) Internet
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· Search engine optimization (SEO) strategy: Google AdWords
· Online advertising: Banners, reciprocal links
· Social media: Facebook, Twitter, YouTube, Pinterest, Instagram…
· Website
c) Direct Marketing
Direct marketing evolved from the catalog business, which involved gathering customer information – this approach is data base driven and is used to send personalized messages either by mail, phone, email or text messages, inviting a direct response. There is an important role for direct marketing in branding as it facilitates relationship building and customer retention. This is becoming integrated into a web campaign. Direct marketing might include:
· Post cards
·.06 facebook advertising
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Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
2
Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
Individual Assignment: Marketing Communication and Brand StrategyPurpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below:
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Strengths/Weaknesses
· Competitor’s Strengths/Weaknesses
· Market Segments
· Product, Place/Distribution, Promotion, and Price Strategies:
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Public Relations/Strategies
Student must include a measurement of customer loyalty and retention in your strategy document.
The branding strategy and marketing communication plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
70
#/70
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
30
#/30
Assignment Total
#
100
#/100
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
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Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...Price and Channel Strategy Grading GuideMKT571 Version 92.docx
Price and Channel Strategy Grading GuideMKT571 Version 92.docxharrisonhoward80223
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Price and Channel Strategy Grading Guide
MKT/571 Version 9
2
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
· Price and Place/Distribution:
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Positioning within channels
· Dynamic/Static Pricing Strategies
· Channel tactics (Pricing)
· Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 9
3
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Eco.The definitive guide to Facebook advertising
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Title
ABC/123 Version X
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Company and product or service selectio ...Conversation Training 2022.pdf
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- Evaluating performance of individual programs, vehicles, categories to determine rollout potential
- Employing consistent branding across creative while targeting messages and offers to specific audiences
- Allowing flexibility in response methods like phone numbers, websites, reply cards
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Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
2
Marketing Communication and Brand Strategy Grading Guide
MKT/571 Version 10
Marketing
Copyright
Copyright © 2017, 2016 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
Individual Assignment: Marketing Communication and Brand StrategyPurpose of Assignment
This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below:
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Strengths/Weaknesses
· Competitor’s Strengths/Weaknesses
· Market Segments
· Product, Place/Distribution, Promotion, and Price Strategies:
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Public Relations/Strategies
Student must include a measurement of customer loyalty and retention in your strategy document.
The branding strategy and marketing communication plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
70
#/70
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
30
#/30
Assignment Total
#
100
#/100
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing .Guide To Segmentation 1231969935172574 1
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The document discusses customer segmentation and provides examples of how to segment customers based on their needs, behaviors, and value to the company. It outlines four main types of segmentation methods - sociodemographic/firmographic, needs-based, usage-based, and value-based - that can be used alone or together based on a company's business objectives. The document also stresses that segmentation is important for improving marketing and sales efforts but that companies often rely too heavily on basic sociodemographic segmentation.Social Media Rules Of Engagement
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The document outlines the key components of a media plan, including media objectives, strategies, rationale, and a flow chart. It discusses that media planning involves deciding how to use time and space most effectively to meet advertising objectives. The components section defines each part of a media plan in more detail. Media objectives are the goals for the program, strategies are how those goals will be achieved, rationale explains why each medium was chosen, and the flow chart provides a visual overview of the plan.Digital marketing campaign checklist
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This document provides a checklist for setting up online advertising campaigns, including:
1) Designing the customer journey and implementing pixels for remarketing, developing naming conventions, and ensuring sufficient approved creative assets.
2) Setting up an insertion order with details like budget, dates, pacing, and partner costs.
3) Setting up line items with more targeting details assigned to appropriate creatives.
It also covers adding creatives like naming, hosting, and landing page details, as well as adding pixels for conversion tracking and remarketing with specifics on implementation.Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel ...
Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel ...Bulldog Solutions and Frost & Sullivan
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This document outlines a three-step process for creating an integrated promotion roadmap. Step one is to take stock of your existing marketing initiatives and channels to identify opportunities for cross-promotion. Step two is to identify and refine calls to action that drive prospects across promotion vehicles towards conversion points. Step three is to fill any gaps in the media program by evaluating performance and dedicating resources to high-performing areas. The goal is to create a cohesive series of interaction points that lead to increasing engagement, rather than one-off promotions.Engage121 overview of campaigns - june 2014
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TitleABC123 Version X1Marketing Plan Outline and Time.docxjuliennehar
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Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 10
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution meth ...Price and Channel Strategy Grading GuideMKT571 Version 92.docx
Price and Channel Strategy Grading GuideMKT571 Version 92.docxharrisonhoward80223
Ìý
Price and Channel Strategy Grading Guide
MKT/571 Version 9
2
Grading Guide
Content
Met
Partially Met
Not Met
Comments:
Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
· Price and Place/Distribution:
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Positioning within channels
· Dynamic/Static Pricing Strategies
· Channel tactics (Pricing)
· Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Total Available
Total Earned
7
#/7
Writing Guidelines
Met
Partially Met
Not Met
Comments:
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total Available
Total Earned
3
#/3
Assignment Total
#
10
#/10
Additional comments:
Title
ABC/123 Version X
1
Marketing Plan Outline and Timeline
MKT/571 Version 9
3
University of Phoenix MaterialMarketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Eco.The definitive guide to Facebook advertising
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Thinking of advertising on Facebook but not knowing where to begin? Wanna promote your online store using Facebook ads but you have no relevant experience? This guide explores how advertising on Facebook can benefit your eCommerce store, as well as provides a definitive guide to launch a Facebook ad that actually converts.
>>>https://beeketing.com/blog/advertising-on-facebook/Turning tactical discounts into an effective price promotion strategy - EPP P...
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Download this deck https://hubs.ly/H09r22T0
In the EPP Global Pricing Forum, we held a boot camp on turning tactical discounts into an effective price promotion strategy.MKTG211 Marketing Foundations Marketing Strategy Analysis Projec.docx
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TitleABC123 Version X1Marketing Plan Outline and Timeline.docxjuliennehar
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Title
ABC/123 Version X
1Marketing Plan Outline and Timeline
Marketing Plan
You are expected to develop a marketing plan, according to the outline below, for a product or service of your choosing. The product or service must be identified by the end of Week 1. The product or service you select is used to develop the assignments for Weeks 2 through Week 6. References must be included for each section.
There are no defined standards for the length of the marketing plan; however, your plan must disclose complete marketing strategies and provide reliable and valid references and data supporting the strategies to convince the target audience. The plan must be written in plain language that would be easily understood by stakeholders.
Marketing Plan Outline
Your final marketing plan must consist of the following sections. Refer to the timeline for due dates for each section and subsection. Assignments may include modifications to these lists. Please use lists provided in assignments only.
· Executive Summary:
· Strategic Objectives
· Products or Services
· Resources Needed
· Projected Outcomes
· Situational Analysis:
· Vision, Mission, Strategic objectives, Values
· Internal Analysis
· Strengths/Weaknesses
· Capability/Capacity
· Competitor’s Strengths/Weaknesses
· Technological Competency
· Product or Service Analysis
· Market Segments
· Research
· Primary Research
· Secondary Research
· Consumer Analysis
· Customer Profile
· Continuous Consumer Monitoring & Research
· Environmental Scanning
· Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
· Current Opportunities
· Potential Future Opportunities
· Current Threats
· Potential Future Threat
· Target Market(s):
· Demographics
· Psychographics
· Ethical Issues
· Legal Issues
· Social Issues
· Product, Place/Distribution, Promotion, and Price Strategies:
· Product Descriptions and Product/Service Mix Strategies
· Product/Service Determinants
· Creating a Brand Image
· Maintaining Brand Image
· Branding Concerns
· Distribution Strategies
· Channels, Mass, Selective, Exclusive
· Promotion/Integrated Marketing Communication
· Advertising Strategy/Objectives
· Push and Pull
· Media Strategy
· Advertising Execution
· Sales Promotion
· Direct Marketing
· Public Relations/Strategies
· Positioning
· Dynamic/Static Pricing Strategies
Marketing Plan Timeline
Week 1: Marketing Plan Topic
· Consider your company and product or service selection in Week 1. You may select an existing type of product or service or a new product or service but it must be global or multi-regional. Once you have selected your product or service, you must define the size and type of company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Company and product or service selectio ...Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel ...
Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel ...Bulldog Solutions and Frost & Sullivan
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Outreach campaign monitoring module
- 1. Outreach Campaign Monitoring ModuleSelect a campaign and a brand/topic:Line Graph displays the number of conversations that mention the brand/topicBar graph displays the percentage of conversations that mentioning the brand/topic divided by total conversations in the campaign. Track the volume of conversations over a period of 6 months.
- 2. Outreach Campaign Monitoring Module% of conversations that mention the brand/topic
- 3. # of conversations that mention the brand/topicOutreach Campaign Monitoring ModuleClick and drag your mouse over an area of the graph…
- 4. And view that time period in greater detailOutreach Campaign Monitoring Module: ConfigurationChange the module title
- 5. Select an overall campaign
- 6. Select brand/topic to track
- 7. Set time frame (max 6 months)*Remember to configure a topic that captures the campaign message with: Keywords