Pakistan Digital Media Opportunity
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Digital marketing is a growing medium for reaching customers online with minimal resources. It allows for the exact calculation of return on advertising and acquisition costs. In Pakistan, digital marketing is developing, with 32 million internet users and over 151 billion text messages sent in 2009. Mobile media is particularly influential given Pakistan's young population and high mobile phone usage. Common digital marketing techniques discussed are search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The document provides examples of how these techniques are applied and case studies of digital marketing campaigns in Pakistan.
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![Pakistanis
collectively sent
over 151 billion
text messages
during the year
2009. Nokia
has cited
Pakistan to be
producing the
third highest
SMS traffic in
the world in
2010.[11]](https://image.slidesharecdn.com/pakistandigitalmediaopportunity-13326596138463-phpapp02-120325021605-phpapp02/85/Pakistan-Digital-Media-Opportunity-8-320.jpg)
![SMM
Social media marketing refers to the process of gaining website traffic
or attention through social media sites.
Social media marketing programs usually center on efforts to create
content that attracts attention and encourages readers to share it
with their social networks. A corporate message spreads from user
to user and presumably resonates because it appears to come from
a trusted, third-party source, as opposed to the brand or company
itself.[citation needed] Hence, this form of marketing is driven by
word-of-mouth, meaning it results in earned media rather than paid
media.[citation needed]
Social media has become a platform that is easily accessible to
anyone with internet access. Increased communication for
organizations fosters brand awareness and often, improved
customer service. Additionally, social media serves as a relatively
inexpensive platform for organizations to implement marketing
campaigns.](https://image.slidesharecdn.com/pakistandigitalmediaopportunity-13326596138463-phpapp02-120325021605-phpapp02/85/Pakistan-Digital-Media-Opportunity-15-320.jpg)
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Pakistan Digital Media Opportunity
- 1. DIGITAL MARKETING By Amin S. Lalani
- 2. Introduction A growing medium to reach and retain customers online with minimum resource Most developed and refined scientific approach to analyze the market and consumer trend Only medium where sales and feedback are generated in hours rather than days and months. Only medium where exact calculation for return on advertisement, acquisition cost, etc can be calculated Only medium where various forces like content developer, affiliates, promoters, etc meet work in close coordination.
- 3. Where Pakistan is Standing at Digital Marketing Arena. Reach Demography Mobile Media
- 4. Reach Internet User Trend in Pakistan which has gone from 0% to 18% - ie 32 Million Internet Users
- 5. Reach Regional Trend
- 6. Middle East
- 7. Demography Youth in Pakistan Statistics Total population (2007) 164.6 million Total # of Young people 15-24 years 36 million Under 25 years 63% 103.698 million 10-19 years 24% 39.504 million 20-24 years 9% 14.814 million Mean Age at Marriage Females: 21.7 years Males: 26.5 years Percentage Married: 21.4% Female: 61.0%4.7% 15-19 years 26.4% 20-24 years Male: 15-19 years 20-24 years Youth Literacy Rate (age 15/24) 53% Female youth literacy (age 15-24) 42.0%
- 8. Pakistanis collectively sent over 151 billion text messages during the year 2009. Nokia has cited Pakistan to be producing the third highest SMS traffic in the world in 2010.[11]
- 10. Network Local Presence The Cyber Bridge Membership
- 11. Brands Served
- 12. Services Offered SEO SEM SMM
- 13. SEO Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
- 14. SEM Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Depending on the context, SEM can be an umbrella term for various means of marketing a website including search engine optimization (SEO), which "optimizes" website content to achieve a higher ranking in search engine results pages, or it may contrast with SEO, focusing on only paid components
- 15. SMM Social media marketing refers to the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself.[citation needed] Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media.[citation needed] Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
- 16. Fun
- 17. Methodology Analyze Tune and Optimize Re-launch Feedback Channelize Advertize
- 18. Analyze
- 19. Optimize (SEO, UE, BF, etc) Create Hybrid Interactive website
- 20. Channelize
- 21. Advertize
- 22. Feedback
- 25. Email Marketing
- 26. Case Study - Docomo
- 27. UfONE Case Study
- 28. Contact Us EVISION 105 Bahria Complex M.T. Khan Road, 74000 Karachi, Pakistan Phone : 92 21 3520 2815 US : 1 310 742 5195 Email : info@evision.com.pk