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PART ONEWHAT IS SOCIAL MEDIA?WWW.WORKWITHRANDA.COM
WHAT IS SOCIAL MEDIA?WWW.WORKWITHRANDA.COM
	Social Media is media for social interaction, using highly accessible and scalable publishing techniques. Social media uses web-based technologies to transform and broadcast media monologues into social media dialogues. They support the wealth of knowledge and information and transform people from content consumers to content producers.WWW.WORKWITHRANDA.COM
The Effects of Social MediaWWW.WORKWITHRANDA.COM
Social Media has been modernized to reach consumers through the internet.  Social media has become appealing to big and small businesses.  Credible brands are utilizing social media to reach customers and to build or maintain reputations.   As social media continues to grow, the ability to reach more consumers globally has also increased. WWW.WORKWITHRANDA.COM
Quick ExampleWWW.WORKWITHRANDA.COM
Twitter, for example has expanded its global reach to Japan, Indonesia, and Mexico, among others. This means that brands are now able to advertise in multiple languages and therefore reach a broader range of consumers. Social media has become the new "tool" for effective business marketing and sales. WWW.WORKWITHRANDA.COM
Types of Social MediaWWW.WORKWITHRANDA.COM
	Concepts, slogans, and statements with a high memory retention quotient, that excite others to repeat. WWW.WORKWITHRANDA.COM
What Comes to 珂庄稼糸W安安.安或檎悪安鴛意堰檎粥鰻禽粥.遺或珂
Youre in good hands withWWW.WORKWITHRANDA.COM
ALLSTATE INSURANCEWWW.WORKWITHRANDA.COM
What About this?WWW.WORKWITHRANDA.COM
Im Lovin ItWWW.WORKWITHRANDA.COM
McDonaldsWWW.WORKWITHRANDA.COM
OK...One More!WWW.WORKWITHRANDA.COM
Tons of RollbacksWWW.WORKWITHRANDA.COM
You guessed it!WWW.WORKWITHRANDA.COM
WALMARTWWW.WORKWITHRANDA.COM
Another type is...GRASS-ROOTS MEDIAWWW.WORKWITHRANDA.COM
	Grass-Roots -  direct action information dissemination such as public speaking, installations, performances, and demonstrations. WWW.WORKWITHRANDA.COM
ELECTRONIC MEDIAWWW.WORKWITHRANDA.COM
	Electronic media -  with 'sharing', syndication, or search technologies (includes internet and mobile devices). WWW.WORKWITHRANDA.COM
PRINT MEDIAWWW.WORKWITHRANDA.COM
	Print media - designed to be re-distributedWWW.WORKWITHRANDA.COM
FORMS OF SOCIAL MEDIAWWW.WORKWITHRANDA.COM
	Social media can take many different forms, including Internet forums, weblogs, social blogs, podcasts, pictures, video, rating and social bookmarking.WWW.WORKWITHRANDA.COM
Easiest Places to Get StartedWWW.WORKWITHRANDA.COM
	Popular networking sites including MySpace, Facebook and Twitter are social medias  most commonly used sites for socialization and connecting friends, relatives, and employees.WWW.WORKWITHRANDA.COM
Here Are Some StatisticsWWW.WORKWITHRANDA.COM
	Social networking now accounts for 11 percent of all time spent online in the US.  A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009.  Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day.  Over 25% of U.S. internet page views occurred at one of the top social networking sites in December 2009, up from 13.8% a year before. WWW.WORKWITHRANDA.COM
HOW DO I ATTRACT THEM TO ME?	COME BACK NEXT WEEK AND WE WILL DISCUSS USING ATTRACTION  MARKETING WWW.WORKWITHRANDA.COM
My Personal Branding VideoWWW.WORKWITHRANDA.COM
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