Passion & Entrepreneurial Axioms
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The document outlines key axioms for entrepreneurial success, emphasizing the importance of determination, passion, and a customer-focused marketing approach. It highlights that passion drives progression, risk-taking, and connecting with others, asserting that 'money follows passion.' Additionally, it stresses the need for clarity in branding and product design, encouraging businesses to delight customers by consistently exceeding expectations.
Passion & Entrepreneurial Axioms
- 1. PASSION & Entrepreneurial AXIOMS Robert Frasca, Managing Director Khepera Group ! Rob@kheperagroup.com
- 2. Entrepreneurial START-UP AXIOMS 1: It Takes Determination, Guts and All Your Resources There ! is No Black Magic Speed ! Is Life Only ! an Idiot Runs Out of Fuel in an Airplane No ! Magic Wands Lady ! Luck Favors the Inventor ! 2: Passion is the Fuel of Life Passion is Pursuit ! Passion is Progression ! Passion is Taking Risk ! Passion is Performance ! Passion is Connecting ! Passion is Gravity ! Money Follows Passion ! ! 3: The Mantras of Marketing Your Culture is Your Brand ! Clarity Trumps Persuasion ! Make your Customers Hero's ! Think Like a Customer ! Repeat Customers Rock ! ! 4: It’s the Product Stupid Don’t Ask... Tell ! Polarize your Audience ! Don’t make me Think ! Delight your Apostles ! ! 5: Mindset is Everything in Life Live for the Now !
- 3. 1: It Takes Sheer Determination, Guts & All Your Resources
- 4. There is no black magic to successfully build a company.
- 6. “ Only an idiot runs out of fuel in an airplane Image Credit:By SeLmAn pInArLI
- 7. “ There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success, but with Passion, Focus, Energy and Determination you WILL get there. Oh and... Let’s not forget LUCK ! Image Credit: Hryck
- 8. “ Lady Luck favors those who invent new ideas, not rules. Image Credit:! doug88888
- 9. Image Credit: questin 2: Passion is The Fuel of Life.
- 10. “ Passion is about Pursuit... ! Passionate people are driven to pursue and create.
- 11. “ Passion is about Progression... ! Passionate people constantly seek new challenges and opportunities, going to new levels, expanding potential.
- 12. “ Passion is about Risktaking... ! Diminishing perception of risk and amplifies perception of reward. The only way to discover new things and explore.
- 13. “ Passion is about Performance... ! Passionate people have a clear sense of internally defined metrics
- 14. “ Passion is about Connecting... ! It leads us to seek out and connect with others sharing our Passion.
- 15. “ Passion is about Gravity... ! Passionate people are deeply creative in pulling in resources that will aide the pursuit. Beacons that attract others that share their passion.
- 16. Image Credit: BlakJakDavy “ Money follows passion— not the other way around.
- 18. Your culture is your brand. Image Credit: TerryJohnston
- 19. “ Clarity trumps persuasion. Image Credit: fox_kiyo
- 20. Image Credit: Fotographia Guerilla “ Make the customer the hero of your story. Tweet Quote!
- 21. “ Think like a customer. Image Credit: decafinata
- 27. BMW, Apple, Harley, Gucci Polarizing Coke, Pepsi, The Gap You’re Screwed Zone Premium Price Differentiated Product Intensity of Emotion Inclusive Scale & Volume
- 31. customer delight = delivered service - expected service need, desire, promises, want, quality, past performance, competition
- 34. ∆ customer delight DELIGHT LEVELS D<E D=E D>E Keep promises Manage expectations Learn service recoveries
- 35. ∆ customer delight NEW DELIGHT LEVELS PREVIOUS DELIGHT LEVELS D<E D=E D>E Over time, it’s more difficult to deliver delightful services.
- 36. “ Good is the enemy of great... The vast majority of good companies remain just that—good, but not great. Jim Collins Author of Good to Great Image Credit: Charles Haynes
- 37. Image Credit: AJC1 4: It’s the Product Stupid... ! You don’t buy a jack knife if you need a screwdriver Tweet Quote!
- 38. Image Credit: Kevin N. Murphy You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new. Steve Jobs CEO, Apple
- 39. “ Awesome Design Creates Repeat Customers Frank Lloyd Wright Johnson Wax writing desk, 1939
- 42. Veteran ! ! ! Nimble ! Capable ! ! Hazard 0 1 hour 10 100 Driving experience in hours 1000 10,000
- 43. turn on headlights t igh nr tur turn on hazard lights honk here radio channel up channel down Explicit instruction = drive myself to the funny farm.
- 44. Beginners aren’t beginners for long.
- 45. “ Don’t Make Me Think = fabulous mantra. ! Works most of the time. It should just feel right. ! .... but not always true.
- 47. vs vs
- 48. Expert Intermediate Beginner Time Opening a beer, Writing, image editing, $ from an ATM, flying a tactical jet, farming, finding music building a great company on an ipod WTF am I doing?? ?? Parenting
- 49. More powerful rewards Expert Intermediate Beginner Time “It has to be easy.” “Noobs need to instantly get it.” “No learning curve.” Most of the things worth doing, require learning, effort, and our time.
- 50. Make a service ROCK: 1 2 3 ! st for the repeat, more experienced user, ! nd for the novice, and finally ! rd for the inexperienced user. Using this order = designing products that will pass the test of time HECKEL, HERASIMCHUK, TUFTE
- 51. Repeat customers ROCK! ! polarize your audience delight your apostles design for intermediates first design multiple paths through a service
- 52. “ Those who build and perpetuate mediocrity… are motivated more by the fear of being left behind. Jim Collins Author of Good to Great
- 53. “ Take the Zen mindset Karma... Live in the Now, the journey matters not the destination. Image Credit: stockerre