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Pathways 2012 - Blogging

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Arthur Catalanello
Arthur Catalanello

Pathways To Entrepreneurial Success 2012: Social Media Basics Series: Blogging For Business Success by Arthur Catalanello (www.arthurcatalanello.com)

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Getting Your Business Started with Social Media Arthur Catalanello - Harvey Research, Inc. and Arthur Catalanello Consulting Breakout Session 1 Social Media Basic Series: Blogging For Business Success
A series of published entries (text, photos, video and/or audio), typically of a single theme and often with an interactive component.
Faster and easier than website update Fresh content attracts audience Greater engagement and interaction Fuels social media Be found/SEO Adds personality to brand
Determine type (textual, video, audio) Determine platform/host Determine theme/subject Create communications plan and marketing strategy Research, read and observe Practice
Commitment and frequency Know your audience Write, write, write Be patient and passionate Read, quote, link, comment Add value and solve problems Mix it up Engage, build and reward Use social media
Contact me via the following LinkedIn www.LinkedIn.com/in/ArthurCatalanello twitter @acatalanello Google+ +a.catalanello email [email_address] Phone 585-261-5808 Web www.arthurcatalanello.com

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Pathways 2012 - Blogging

  • 1. Getting Your Business Started with Social Media Arthur Catalanello - Harvey Research, Inc. and Arthur Catalanello Consulting Breakout Session 1 Social Media Basic Series: Blogging For Business Success
  • 2. A series of published entries (text, photos, video and/or audio), typically of a single theme and often with an interactive component.
  • 3. Faster and easier than website update Fresh content attracts audience Greater engagement and interaction Fuels social media Be found/SEO Adds personality to brand
  • 4. Determine type (textual, video, audio) Determine platform/host Determine theme/subject Create communications plan and marketing strategy Research, read and observe Practice
  • 5. Commitment and frequency Know your audience Write, write, write Be patient and passionate Read, quote, link, comment Add value and solve problems Mix it up Engage, build and reward Use social media
  • 6. Contact me via the following LinkedIn www.LinkedIn.com/in/ArthurCatalanello twitter @acatalanello Google+ +a.catalanello email [email_address] Phone 585-261-5808 Web www.arthurcatalanello.com