I measure and improve the bang of the marketer’s buck! Here’s how…
I’m a rare blend of left-brain analytical and right-brain creative. I’m a marketer with extensive experience in market research, communications strategy and execution, digital media content and management, project management, business analysis, sales support, training and client relationship management.
I’ve successfully measured the communications effectiveness of over 200,000 print and digital advertisements, in over 200 different industry verticals and consumer segments (list: http://bit.ly/ArthurCatalanelloClients), leading to increased sales and demonstrated ROI. I’ve managed over 5,000 marketing projects for bu...