- The Kansas Masonic Home was established in 1896 to provide relief for aged and infirm Masons, widows, and orphans. It originally served both seniors and children but now focuses only on seniors. - In 2009, a marketing assessment recommended modernizing the home's brand through a new logo, mission statement, and names for its four buildings to move beyond seeming "threatening" or "overly worded". - The research team proposed a new name of "Pathways at Kansas Masonic", renaming the buildings to reflect themes of independence, assistance, care, and dignity, and introducing a new logo and color scheme. The client ultimately chose "Pathways at Maplewood Park" as the new name