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This document discusses the emerging trend of social commerce, where word-of-mouth marketing and e-commerce converge. Social commerce allows users to make smarter shopping decisions by leveraging the shopping experiences and opinions of other users. A key benefit of social commerce for users is that it helps solve the common problem of not knowing if an item looks good or fits properly before purchasing. The document also explores how social commerce can help brands move beyond online sales promotions to build customer loyalty platforms, and how emerging trends may involve integrating social commerce with physical stores through technologies like location-based services.Read less