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PhilippeBecker Capabilities Overview
- 2. We design brands that create value—category-defining brands that rise top of mind, center of heart and at the bottom line. We do this for emerging sectors, new products and evolving categories—for start-ups to the Fortune 50.
- 3. At the heart of it, we design brands that people connect with, understand, pick up, talk about or maybe even love (and what brand doesn’t want to be loved or understood).
- 4. Founded by Philippe & David Becker in 1998. 22 creative, sharp, passionate, dedicated and collaborative people based in San Francisco. Numerous design and industry awards.
- 5. Brand Strategy What we do Brand Building Brand Creation
- 6. Brand Strategy • Consumer insight • Positioning • Brand stories Brand Building • Increase brand relevancy What we do • Revitalize existing equities • Line extensions New Brand Creation • Develop brands in emerging categories • Create holistic brands from scratch • Stretch brands into new categories • Concept development; NPD ideation
- 7. Strategy Package Design Naming Core practices Brand Identity Structure Print Communication
- 9. Organics for All. Objective: Create a new organic brand from the ground up, built on the proposition that great tasting organic food should be available (and affordable) to the widest audience possible. What we did: New brand creation • Strategy • Positioning • Naming • Design • Implementation • Brand book and video before
- 10. Open a Waterfront Bistro at home. Objective: Redefining the category with a new brand of restaurant quality seafood at home. What we did: New brand creation • Naming • Brand identity • Package design • Brandscape video • Brand guidelines before
- 11. A Brighter World. Objective: Create a new brand of sustainable household products that delivers the kind of efficacy customers expect from non-green cleaning products. What we did: New brand creation • Brand identity • Package design • Brandscape video • Brand guidelines
- 12. Born from the Wisdom of Moms. Objective: Create an emotional dialogue with moms via new packaging What we did: New brand creation • Brand identity • Design • New category development before
- 13. Retail Branding Prior to working with Safeway, PhilippeBecker enjoyed a seven-year relationship with Whole Foods Market developing a range of new category brands, as well as launching 365 Organic. We continue to create and revitalize brands in the non-grocery sector. Most recently we completed the design of 10 new brands for Michaels. Following are some examples of our work.
- 14. Whole-istic Brand Development. Client: Whole Foods Market Objective: Launch the 365 Organic brand and develop a comprehensive brand architecture for new destination categories. What we did: Brand building Brand creation • Strategy • Packaging • Implementation • Brand guidelines
- 15. Crafting 10 new brands brands for North America’s largest specialty retailer of arts, crafts and framing. Client: Michaels Stores Objective: Revitalize the image of this category leader by creating destination brands driven by consumer insights and lifestyle needs. What we did: New brand creation Brand revitalization • Marketplace and consumer insights • Brand positioning • Naming • Brand identity • Packaging design • Brand communication
- 16. Garnering loyalty with signature destination brands and seasonal favorites. Client: Williams-Sonoma Objective: Create signature destination product lines across the Williams-Sonoma store. What we did: Brand building • Brand identity • Packaging
- 17. A new personal care brand created with signature ingredients from around the globe—THERE is a destination for the mind, body and spirit. Client: Cost Plus World Market What we did: New brand creation • Marketplace insights • Brand strategy/positioning • Naming • Brand identity • Packaging design • Copy writing • Brand rollout
- 18. CPG Brands PhillipeBecker partners with a wide range of CPG brands across diverse categories. Our projects range from global brand launches to national brand revolutions. Following are a few examples of our work.
- 19. Innovative new culinary kit for 2. Client: Nestlé USA Objective: To develop the brand and packaging for this category- defining new product. What we did: New brand creation • Marketplace Insights • Brand architecture • Brand identity • Packaging
- 20. Hands-on alliance with IDEO for a brand that keeps germs off hands. Client: IDEO/CleanWell Objective: PhilippeBecker was invited by IDEO to partner on the development of natural line of cleaning products and hand sanitizers. What we did: New brand creation • Brand identity • Packaging
- 21. We like wine (a lot). So we created our own brand from scratch. What we did: New brand creation • Identified market opportunity • Product development • Sourcing • Positioning • Naming • Brand identity • Packaging • Brand communication • Web 86 POINTS 89 POINTS
- 22. Vegetarians can have their steak and eat it too. Client: Garden Burger Objective: Inspiring a mouth-watering trip around the globe for these full-flavored garden steaks. What we did: New brand creation • Brand identity • Packaging design before
- 23. Making the computer personal with this global rebrand Client: Hewlett-Packard Objective: Integrated branding for 100+ consumer products in six languages, across multiple product categories. What we did: Global brand relaunch • Packaging • Branding guidelines before
- 24. T-Mobile packaging agency of record since 2003. Client: T-Mobile USA Objective: Launch new signature brands. Rebrand of franchise products. What we do: Brand building Brand creation • Marketplace insights • Structure/innovation • Packaging • Collateral • Brand communication
- 25. High-touch branding for myTouchÌýlaunch. Client: T-Mobile USA Objective: Create a brand that delivers on the promise of personalization and self expression enabled by this latest platform. What we did: New brand creation • Structure • Brand identity • Packaging • Collateral • Launch materials
- 26. Raising the bar. Client: Continental Mills Objective: Improve taste appeal, messaging, consumer navigation and shelf standout for this premium brand of brownie mix. What we did: Brand revitalization • Consumer insights • Packaging before
- 27. Waking up a brand Brand New Brand. Client: Brand New Brands Objective: Packaging refresh for a sleep beverage launched by the health and wellness incubator, Brand New Brands. What we did: Brand revitalization • Branding • Packaging before
- 28. Expressing a new world of possibility. Client: Microsoft Objective: Make the brand relevant to programmers and creatives who use these robust web authoring tools. What we did: Brand revitalization • Packaging • Launch collateral • Brand guidelines before