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Brand and Graphic design Portfolio
- 1. Vivek Pillai GRAPHIC DESIGNER +91 9537964118 vivekpillai305@gmail.com Portfolio 2015 -2019 Logo and stationary design, print collateral designs, poster design, social media post design, package design, copy-writing
- 2. Hi there! I’m really excited to work with you and be a valuable member of your team. This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth. 2 Your sincerely, Vivek Pillai
- 3. Portfolio
- 4. 4 CASE STUDIES | MONSTER BAKERY CLIENT Monster Bakery CHALLENGE Reinvigorate the brand to help products stand out in a crowded marketplace. DELIVERABLES • Logo design • Packaging Design • Advertisement poster • Copy writing Monster Bakery
- 6. Designing the Brand Identity After two decades of a prosperous run locally, Monster bakery needed to grow and venture into the retail business. Amid a marketplace that has exploded with contenders who offer all food items from chocolates to chocolate cakes, monster bakery needed a reinvigorated brand and product which stands out as a premium bakery brand. To better articulate the personality of monster bakery - friendly, happy and vibrant culture, I designed a brand identity which extends to the product packaging strategy. CASE STUDIES | MONSTER BAKERY | LOGO DESIGNING 6
- 7. 7 CASE STUDIES | MONSTER BAKERY | LOGO DESIGNING
- 8. Stripping all the visual noises which typically observed in any bakery branding. The new brand identity design gives logo primacy in the package design which helps customers identify the brand's product easily. Product packaging gives a happy and lighthearted personality to the product which conveyed the essence of the brand. Crafting a packaging strategy 8 CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN
- 9. 9 CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN
- 10. The decisive color palette reflects the ingredients of the product, it looks good and stands out on the self-compared from the other bakery products. 10 CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN
- 11. Applications on other touch-points 11 CASE STUDIES | MONSTER BAKERY | PACKAGING DESIGN
- 12. CASE STUDIES | MONSTER BAKERY | HAND BAGS 12
- 13. CASE STUDIES | MONSTER BAKERY | UNIFORMS 13
- 14. CASE STUDIES | MONSTER BAKERY | COFFEE CUPS 14
- 16. Advertisement campaigns Print advertisement designed to extend brand awareness and to communicate the features and benefits of the product. CASE STUDIES | MONSTER BAKERY | ADVERTISEMENT DESIGN 16
- 17. 17 CASE STUDIES | MONSTER BAKERY | ADVERTISEMENT DESIGN
- 18. Vehicle branding Transportation is an apparent means to amplify brand recognition. Vehicles can perform as large canvas on which almost any advertising is possible. For monster bakery, bold graphic elements, saturated colors were featured to amplify the brand awareness. 18 CASE STUDIES | MONSTER BAKERY | VEHICLE BRANDING
- 19. 19 Avion Drone CHALLENGE Reinvigorate the brand to help products stand out in a crowded marketplace. DELIVERABLES Banners/Posters Packaging Copy writing CASE STUDIES | AVION DRONE
- 20. 20 CASE STUDIES | AVION DRONE | PACKAGE DESIGN
- 21. CASE STUDIES | AVION DRONE | PACKAGE DESIGN Avion pro 32 is a mid-size drone specially designed for hobbyist which includes photographers, videographers and filmmakers. A simples clean package design with a color scheme same as the product color.
- 22. The posters were designed to promote and avail the product. We transformed each feature into benefits that are important to the distinguished audience. CASE STUDIES | AVION DRONE | POSTER DESIGN
- 24. Genesis CASE STUDIES | GENESIS MUSIC ACADEMY CLIENT Genesis Music Academy CHALLENGE Create an appealing brand experience and crafting an economical strategy to promote music classes. Increase number of admissions in classes. DELIVERABLES • Logo Design • Brand identity • Messaging • Social Media post design
- 25. CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO DESIGN
- 26. Various styles of logos for better applications in different sizes and space. CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO DESIGN
- 27. CASE STUDIES | GENESIS MUSIC ACADEMY | PATTERN DESIGN
- 28. Brand Attributes CASE STUDIES | GENESIS MUSIC ACADEMY | BRAND ATTRIBUTES
- 29. Designing the brand identity A brand identity system which expresses the personality of the brand. Genesis: The origin or mode of formation of something. y o ra hy in CASE STUDIES | GENESIS MUSIC ACADEMY | LOGO CONCEPT
- 30. CASE STUDIES | GENESIS MUSIC ACADEMY | STATIONARY DESIGN
- 31. CASE STUDIES | GENESIS MUSIC ACADEMY | T-SHIRT DESIGN
- 32. Social media Social Media posts were designed to target the below audiences: • Students • Working professionals CASE STUDIES | GENESIS MUSIC ACADEMY | SOCIAL MEDIA POST
- 33. CASE STUDIES | GENESIS MUSIC ACADEMY | SOCIAL MEDIA POST
- 34. o ter de i ned for event announcement CASE STUDIES | GENESIS MUSIC ACADEMY | POSTER DESIGN
- 35. CLIENT Forge constructions CHALLENGE Clarifying the positioning, customer needs and rebrand Forge to shift perceptions and build awareness as a responsible leader in the industry. DELIVERABLES • Strategy • Identity Design • Messaging • Collateral • Web Design & Development CASE STUDIES | FORGE CONSTRUCTIONS Forge 35
- 36. DO NOT DISTRIBUTE. FOR REFERENCE ONLY. I
- 37. Logo and identity design The name Forge captures the imagination, connects with the people and it communicates the essence of the company. It is easy to say and remember and also looks great whether it is in the logo or in an email. Forge: 1. create (something) strong, enduring, or successful. 2. to move forward in a determined way although progress is difficult. CASE STUDIES | FORGE CONSTRUCTIONS | LOGO DESIGNS e u dated the ty eface of the brand with ranklin othic i ually it i uari h and tron armed yet oft oken a u e tive of tren th and durability It ha a ood contra t and i le ible he family uite of the ty eface i lar e and i very ada tive to different i e 37
- 38. Building a clean, influential, highly professional and memorable brand which stands out from its contenders. CASE STUDIES | FORGE CONSTRUCTIONS | LOGO DESIGNS
- 39. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN
- 40. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN
- 41. CASE STUDIES | FORGE CONSTRUCTIONS | STATIONARY DESIGN
- 42. Out of House advertisement CASE STUDIES | CONSTRUCTIONS | OOH ADVERTISMENT 42
- 43. Thank you.