Pc vs Mac compares the security, operating systems, and performance of personal computers and Macs. PCs are shown to have more security problems than Macs due to needing to allow more programs and being slower. Macs are portrayed as having stronger security from antivirus software and firewalls, as well as a faster and more advanced operating system. Specific models of laptops are also compared side-by-side on specs and price to demonstrate the superiority of Macs in power and performance. The advertising technique used is direct comparison to appeal to all consumers considering personal computers versus Macs.