PDMA Event -- "Roadmapping" February 2014

Feb 21, 20141 like591 views

This document summarizes a panel discussion on best practices for roadmapping. The panelists discussed determining the right horizon, granularity, and cadence for roadmaps, as well as how much detail is needed. They also covered whether different versions are needed for different stakeholders, and how roadmaps relate to other planning artifacts. The panelists represented companies in software, education, and marketing technology and shared examples from developing roadmaps at both young and large enterprises.

Roadmapping: Best Practices For
Determining ‘What's Next’

We’ll start soon..
Grab a brew/bite and meet a fellow traveler

Tonight’s Event Brought to You by

Practical Training.
Proven Results.
Portland Classes! February 25-27, 2014 Hotel Monaco

Oregon Events
Exit Here
UX – What’s the big deal?
Thursday March 27th, Lucky Lab Quimby

ProductCamp Portland 3.0
Sat April 12th,Southridge High School
productcamppdx.org

PDMA Event -- "Roadmapping" February 2014

New for this year! Special Track

•
•
•
•

Mini sprint teams compete
Model Agile & AngularJS to build cool software in One Day
A fishbowl for other Camp attendees
Celebrate our Winners

productcamppdx.org

#PCampPDX
#PCampPDXSmackdown

Provide a Product Vision for the future that
organizations can align to and invest around
Externally, Internally, and.. Yourself

A roadmap is a plan – not a commitment

Considerations
Strategic Goals

Customer Priorities

Roadmap
Competitor Actions

Market/Tech Trends

[Iterate]

Our Panelists
Bill Lynch
Co-Founder & Advisor, Jive Software

Julie Anne Reda
VP of Product Strategy, Yesmail Interactive

Andy Mallinger
Sr. Director of Product, EdPlus

(Moderator) David Nash
VP Product Management, ADP Dealer Services

Opening Remarks

©
Bill LynchC OP YR I GH T • I OVATI ON

10

What we think we do

What they think we do

Andy Mallinger

Large project mapped to epics
and use cases

Julie Anne Reda

Panel Questions
1.
2.
3.

4.
5.
6.

First, some mechanics: What's the right horizon for a roadmap?
The right granularity? The right cadence for doing it?
What is 'enough' detail?
Should there be different versions for different stakeholders?
Why or Why not? Who approves your roadmap?
Some people use ‘themes’ on roadmaps. What are some examples of
themes you’ve used?
Is Roadmapping more an Agile or Waterfall practice?
How does your product roadmap relate to your other planning artifacts
for Strategic Plan, Ops Plan, Release Plans, etc?

Panel Questions
7.

Does the roadmapping process differ in a young/small company vs.
a mature/larger enterprise? If so, how?
8. Has a roadmap ever been 'used against you'? Any lessons?
9. What are some tools you've found to be the most useful?
Spreadsheets? Powerpoint? Wiki? other?
10. Do you leave roadmaps behind with customers or prospects?
Are they confidential? Why / Why not?
11. Other than your own, what’s the best roadmap example you've ever
seen? The Worst? Why?
12. Have you ever gone back to look at one of your roadmaps a few
years later? A bit like your HS yearbook picture?

Questions?
Please take our 3-minute event survey!
http://goo.gl/j4fnIK

Tonight’s Event Brought to You by

The product management
and marketing authority.
Portland Classes! February 25-27, 2014 Hotel Monaco

Next Exits
Please return your lanyard and
take our 3-minute event survey!
http://goo.gl/j4fnIK
PDMA Oregon

productcamppdx.org
www.pdma.org
@PDXProductCamp
@PDMAIntl

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PDMA Event -- "Roadmapping" February 2014

1. Roadmapping: Best Practices For Determining ‘What's Next’ We’ll start soon.. Grab a brew/bite and meet a fellow traveler

2. Tonight’s Event Brought to You by Practical Training. Proven Results. Portland Classes! February 25-27, 2014 Hotel Monaco

3. Oregon Events Exit Here UX – What’s the big deal? Thursday March 27th, Lucky Lab Quimby ProductCamp Portland 3.0 Sat April 12th,Southridge High School productcamppdx.org

5. New for this year! Special Track • • • • Mini sprint teams compete Model Agile & AngularJS to build cool software in One Day A fishbowl for other Camp attendees Celebrate our Winners productcamppdx.org #PCampPDX #PCampPDXSmackdown

6. Jobs Ahead

7. Provide a Product Vision for the future that organizations can align to and invest around Externally, Internally, and.. Yourself A roadmap is a plan – not a commitment

8. Considerations Strategic Goals Customer Priorities Roadmap Competitor Actions Market/Tech Trends [Iterate]

9. Our Panelists Bill Lynch Co-Founder & Advisor, Jive Software Julie Anne Reda VP of Product Strategy, Yesmail Interactive Andy Mallinger Sr. Director of Product, EdPlus (Moderator) David Nash VP Product Management, ADP Dealer Services

11. What we think we do What they think we do Andy Mallinger

12. Large project mapped to epics and use cases Julie Anne Reda

13. Panel Questions 1. 2. 3. 4. 5. 6. First, some mechanics: What's the right horizon for a roadmap? The right granularity? The right cadence for doing it? What is 'enough' detail? Should there be different versions for different stakeholders? Why or Why not? Who approves your roadmap? Some people use ‘themes’ on roadmaps. What are some examples of themes you’ve used? Is Roadmapping more an Agile or Waterfall practice? How does your product roadmap relate to your other planning artifacts for Strategic Plan, Ops Plan, Release Plans, etc?

14. Panel Questions 7. Does the roadmapping process differ in a young/small company vs. a mature/larger enterprise? If so, how? 8. Has a roadmap ever been 'used against you'? Any lessons? 9. What are some tools you've found to be the most useful? Spreadsheets? Powerpoint? Wiki? other? 10. Do you leave roadmaps behind with customers or prospects? Are they confidential? Why / Why not? 11. Other than your own, what’s the best roadmap example you've ever seen? The Worst? Why? 12. Have you ever gone back to look at one of your roadmaps a few years later? A bit like your HS yearbook picture?

15. Questions? Please take our 3-minute event survey! http://goo.gl/j4fnIK

16. Tonight’s Event Brought to You by The product management and marketing authority. Portland Classes! February 25-27, 2014 Hotel Monaco

17. Next Exits Please return your lanyard and take our 3-minute event survey! http://goo.gl/j4fnIK PDMA Oregon productcamppdx.org www.pdma.org @PDXProductCamp @PDMAIntl

�ݺ�ߣ

PDMA Event -- "Roadmapping" February 2014

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