Peek analytics social audience reports digitalmktgguru _apr_20_2013
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The document analyzes the Twitter audience of the account @digitalmktgguru. It finds that the account has 303 followers, with an audience pull of 8x, meaning it has more influential followers than average. The audience is majority male, between ages 26-35, with interests in business, technology, and fashion. Geographically, most followers are from New York and the United States.
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digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Demographics [continued]
FEMALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@digitalmktgguru's female
followers tend to be more in
the 46 - 55 age range.
MALE
FOLLOWERS BY
AGE
Insights :
- Compared to the average
@digitalmktgguru's male
followers tend to be more in
the >; 55 age range.
Audience Geographic Insights
TOP CITIES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from New York,
New York than the typical
Twitter user.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportsdigitalmktgguruapr202013-130420122637-phpapp01/85/Peek-analytics-social-audience-reports-digitalmktgguru-_apr_20_2013-3-320.jpg)
![4
digitalmktgguru
@digitalmktgguru | Feb 07 2010
Passionate about Digital Marketing and Social
Media. Especially how these relate to brand
strategy in the CPG industry.
Tweets 1,075
Followers 303
Following 339
Audience Geographic Insights [continued]
TOP
STATES/PROVINCES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from New York
than the typical Twitter
user.
TOP COUNTRIES
Insights :
- @digitalmktgguru has a
higher percentage of
followers from USA than
the typical Twitter user.](https://image.slidesharecdn.com/peekanalyticssocialaudiencereportsdigitalmktgguruapr202013-130420122637-phpapp01/85/Peek-analytics-social-audience-reports-digitalmktgguru-_apr_20_2013-4-320.jpg)
Peek analytics social audience reports digitalmktgguru _apr_20_2013
- 1. 1 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 @digitalmktgguru Audience Report Key Metrics: @digitalmktgguru | April - 20 - 2013 Total Audience 303 @digitalmktgguru had 303 Twitter followers and we've classified the ones we could into Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label Unidentified, are an assortment of anonymous and spam accounts, which we do not factor into our audience metrics. Social Pull 8x Pull is a good measure of how influential @digitalmktgguru 's audience is, compared to the average Twitter account - 1x is average, 2x is twice as much as average, and so on. Influence, for the purposes of this calculation, is gauged by how well connected @digitalmktgguru 's Twitter followers are across sixty social sites, compared to the average consumer. A higher Pull suggests you have important people in your audience, and are thus better able to spread your message far and wide. Identified Audience IDENTIFIED AUDIENCE
- 2. 2 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Reach Insights AVERAGE NETWORK SIZE Insights : - On average, each of @digitalmktgguru's followers has 9,799 connections across all social media platforms. Audience Demographics SEX Insights : -*Statistics based on 83% of @digitalmktgguru's followers, whose sex we were able to determine. AGE RANGE Insights : - 30% @digitalmktgguru's audience is between 26 - 35. - *Statistics based on 17% of @digitalmktgguru's followers, whose age we were able to determine by identifying through social profile or public records data.
- 3. 3 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Demographics [continued] FEMALE FOLLOWERS BY AGE Insights : - Compared to the average @digitalmktgguru's female followers tend to be more in the 46 - 55 age range. MALE FOLLOWERS BY AGE Insights : - Compared to the average @digitalmktgguru's male followers tend to be more in the >; 55 age range. Audience Geographic Insights TOP CITIES Insights : - @digitalmktgguru has a higher percentage of followers from New York, New York than the typical Twitter user.
- 4. 4 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Geographic Insights [continued] TOP STATES/PROVINCES Insights : - @digitalmktgguru has a higher percentage of followers from New York than the typical Twitter user. TOP COUNTRIES Insights : - @digitalmktgguru has a higher percentage of followers from USA than the typical Twitter user.
- 5. 5 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Interests Insights INTEREST AFFINITY Insights : - Compared to the average audience, @digitalmktgguru's audience's top three interests are Business, Technology, and Fashion.
- 6. 6 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Career Insights INCOME LEVEL Insights : - @digitalmktgguru's consumer audience has a medium level of income compared to the average. INDUSTRY Insights : Audience Education Insights EDUCATION TYPE Insights : - @digitalmktgguru's followers attend Community College schools more than the average Twitter audience.
- 7. 7 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Social Media Usage SOCIAL MEDIA USE Insights : - @digitalmktgguru's consumer audience is active on at least 515 social profiles and/or blogs. SOCIAL MEMBERSHIPS Insights : - 84% of @digitalmktgguru's followers have Facebook profiles. - @digitalmktgguru's has more followers who use LinkedIn than does the typical Twitter user. ONLINE ACTIVITIES Insights : - 26% of @digitalmktgguru's consumer audience has been identified as a Blogger.
- 8. 8 digitalmktgguru @digitalmktgguru | Feb 07 2010 Passionate about Digital Marketing and Social Media. Especially how these relate to brand strategy in the CPG industry. Tweets 1,075 Followers 303 Following 339 Audience Cross Over AUDIENCE CROSS OVER